237 – Cassandra Av – How to Build a Timed Static Contraction Personal Training Business

Cassandra Av (bunhongav @ yahoo.com) is a certified HIT trainer at Innate Strength Personal Training focusing on safe, efficient, and effective resistance training using high intensity. She also has certifications from the National Academy of Sports Medicine, HITuni, and California Massage Therapy Council.   

Cassandra graduated at Southern California University of Health Science as an advanced practitioner in massage therapy and neuromuscular therapy. Her background includes kinesiology, and more than 12 years of experience in Chinese martial arts specifically Lei Tai. 

In this episode, Cassandra Av talks about how to start a HIT business, how to do isometric timed static contraction training with clients, and much more.

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Show Notes

• 2:02 – From martial arts to HIT
• 25:00 – How to position yourself as a HIT expert  
• 32:08 – Building a Timed Static Contraction HIT business
• 45:07 – Leaving behind a HIT legacy
• 49:20 – Tactics to acquire more clients
• 1:01:02 – A value driven business
• 1:20:03 – Cassandra’s workout  
• 1:31:21 – Isometric TSC training and its benefits

Selected Links from the Episode

• Kinesiology
• Southern California University of Health Sciences
• National Academy of Sports Medicine
• HITuni
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Doug McGuff and John Little
• German Volume Training
• Lei Tai
• Body By Science High Intensity Training Review: My 9 Month Experiment
• Isometric Timed Static Contraction
• Iron Palm Training
• EverStrongSF
• Live Oak Strength 
• The Perfect Workout
• Ortho-Bionomy
• Jones Technique
• ISO 7X – Deluxe Edition (Isometric Device Cass uses with her clients)
• Discover Strength 
• 10XPRO.io
• Resistance Exercise Conference (REC)
• ARXFit
• Hip Thrust
• Straddle Deadlift/Jefferson Deadlift
• Project Kratos

People Mentioned

• Dr. Doug McGuff (Listen to my episodes with Doug here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Alex Fergus (Listen to my episode with Alex HERE)
• John Little (Listen to my episodes with John here: Part 1, Part 2, Part 3, and Part 4)
• Owen Dockham (Listen to my episodes with Owen here: Part 1 and Part 2)
• Abe Williams (Listen to my episode with Abe HERE)
• Melinda Hughes (Listen to my episode with Melinda HERE)
• John Lint (Listen to my episode with John HERE)
• Skyler Tanner (Listen to my episodes with Skyler here: Part 1, Part 2, Part 3, Part 4 and Part 5)
• Luke Carlson (Listen to my episodes with Luke here: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, and Part 9)
• Drew Baye (Listen to my episodes with Drew here: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, and Part 7)
• Simon Shawcross (Listen to my episodes with Simon here: Part 1, Part 2 and Part 3)
• Kevin Kelly
• Bret Contreras
• Charles Atlas
• Alexander Zass
• Patty Durell (Listen to my episodes with Patty here: Part 1, Part 2)