151 – Abe Williams & Mike Pullano – How To Build A Profitable Strength Training Business With ARX

In this episode, my guests are Abe Williams (Co-Founder of EverStrongSF) and Mike Pullano (Product and Fulfilment Manager at ARXFit).

EverstrongSF is a fast-growing high-intensity strength training facility in San Francisco using ARX and MedX to provide a highly effective, efficient, and evidence-based exercise service. Everstrong SF have leveraged ARX technology to differentiate their business and offer the most leading-edge exercise service in the San Francisco Bay Area.

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“We were profitable by day eleven.”    – Abe Williams, Co-Founder EverstrongSF

In this episode, Abe tells his own fascinating health and fitness story that led to him become a high-intensity advocate and co-found EverStrongSF. Together, Mike and Abe describe how to start and grow a profitable ARX-based business.

Mike Pullano - ARX Omni
Mike Pullano setting up the ARX Omni at EverstrongSF


  • Abe’s journey from CrossFitter to high-intensity trainer
  • How to start and grow a profitable strength training business using ARX
  • How to generate leads with effective PR
  • How to price and package ARX for maximum profitability
  • How to differentiate your strength training business
  • How to use ARX to guarantee client progression over the long-term
  • … and much, much more



Corporate Warrior - Listen on Apple PodcastsListen to the Corporate Warrior Podcast on Stitcher

Would you like to hear more about ARX? – Listen to my episode with ARX CEO, Mark Alexander, here. In this episode, we discuss the future of the fitness industry, the ARX business strategy, NASA’s interest in ARX and resistance training in microgravity and outer space, and much more (stream below or right-click here to download):

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE

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