103 – Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible

Luke Carlson, Discover Strength CEO, High Intensity Training Expert
Luke Carlson, Discover Strength CEO (Image via Minnesota Monthly/TJ Turner/Sidecar)

One of the best ways to start and grow a business successfully is to study those who have done just that. In this episode of Corporate Warrior, joining us for his fourth go-around is Luke Carlson, a Certified Exercise Physiologist and Kinesiologist, Cancer Exercise Specialist, and most importantly, the founder and CEO of one of the most successful high-intensity training businesses in world, Discover Strength.

Luke’s expertise in business, leadership, and evidence-based resistance exercise is highly sought-after and has led to speaking engagements all over the world in events such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit.

In this episode, we talk about how Luke approaches managing his time, his actions, his mindset, and everything else in between with regard to what it takes to run a large and still-growing HIT business in the smartest, most effective ways possible.

Check out The Real HIT Experience: An Intensive, 2-Day Course with Luke Carlson and Jim Flanagan on High Intensity Training and the Proven Business Systems to Take Your Personal Training Business to the Next Level – Click here

Contact Luke:


In this episode, we cover:

  • How to be an effective leader by understanding what you should focus and work on
  • The mindset, culture, and systems you need to establish in order for your business to scale well and continuously succeed
  • Smart and effective ways of managing time, delegating work, getting feedback, and getting things done on a large scale
  • How Discover Strength trains people of different ages and varying backgrounds, from 1-on-1 sessions to small group settings
  • … and much more!


Want to hear more from Luke Carlson? Check out previous episode with Luke here: Part 1, Part 2, and Part 3.


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This episode is brought to you by ARXFit.comARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field.


This episode is brought to you by the Resistance Exercise ConferenceThe science and application of strength training for health and human performance.

Would you like to:

  • Learn from the top strength training researchers?
  • Network and connect with other exercise professionals from all over the world?
  • Join a welcome reception on Friday night to build relationships with other strength training professionals?
  • Experience an early morning workout from an expert trainer to kick start your Saturday?
  • And get inspired, rejuvenated and focused on your strength training business?

I certainly do and that is why I am attending and interviewing all of the speakers at the event.

The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Commons Hotel.

To get 10% off your entry fee, head on over to ResistanceExerciseConference.com, click the registration button and enter corporatewarrior10 in the promo code field in PayPal.

I’m very excited about this and have wanted to attend for years. Sign up now at ResistanceExerciseConference.com, get 10% off with promo code corporatewarrior10 and I look forward to meeting you in person!

Resistance Exercise Conference logoSubscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

QUESTION(S) OF THE DAY: What part of starting, running, or growing a HIT business are you most worried about, if you’ve ever considered doing so? Please let me know in the comments at the bottom of this post.

Show Notes

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Selected Links from the Episode

People Mentioned

Comments 4

  • Luke, is there a general ballpark for load in relation to bone mineral density? I’m mainly working with bodyweight (some free weight too) would progression to unilateral exercises (one armed push ups etc) provide sufficient stimulus?

    • Andrew, Depending on your strength levels, a 1-arm push-up would definitely be enough load for maximizing bone mineral density. However, you might be limited across all muscle structures, joints, and bones if you stick solely to bodyweight.

      • Thanks for the reply. I’m progressing via “typewriter/archer” pushups at the moment, along with pistols etc……..one armed pull up might never happen though lol. One quick additional question if you have time, how does this concept appy to the the spine and it’s supporting structures? Cheers

  • […] Carlson (Listen to my episodes with Luke here: Part 1, Part 2, Part 3, Part 4, and Part […]

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