129 – Owen Dockham – How To Network To Grow Your Strength Training Business Fast

REC - Owen Dockham, Lucy Mardikian and Lawrence Neal
Owen, Lucy and I following the Resistance Exercise Conference at the Graduate Hotel in Minneapolis, Minnesota, US.

Owen Dockham started Live Oak Strength and Nutrition (and co-founded Everstrong San Francisco) to offer a rational, safe, and effective approach to exercise not found anywhere else in the eastern bay area. Having supervised over 7000 one-on-one personal training sessions, with individuals ranging from ages 13-87, Owen has found that everyone has something positive to gain from their unique, evidence based approach to exercise.

Owen and his business partner, Abe Williams, are offering Corporate Warrior listeners an exclusive offer: get a free introductory workout + 2 additional workouts at Everstrong for just $100 (save $50) by mentioning Corporate Warrior when you arrange your free workout – SCHEDULE HERE

Through his career in the health and wellness industry, Owen has learned how to help guide people to accomplish meaningful results; effectively, without hurting them and without wasting their time doing dangerous or inefficient movements. Owen believes exercise should enhance life and not consume it, and should never under any circumstances cause injury.  That’s why Owen and his team adhere to the principles of high-intensity training, supervising brief and intense workouts, on a one-on-one basis, in a beautiful facility free of distractions.

Like many health practitioners, Owen’s passion for what he does stems from his own personal obstacles that were overcome by implementing the modality he’s now deeply invested in teaching. Many wasted hours at the gym following genetically gifted fitness marketer’s advice, left Owen constantly frustrated and feeling like a failure. He learned, studied and implemented the principles of high-intensity training into his workouts and started to gain muscle, energy, and feel more confident and experience less regular aches and pains. He knew he had to share this amazing work with as many people as possible, and nothing was going to stop him.

Outside of Live Oak, Owen enjoys playing classical and jazz piano, the outdoors, the company of his beautiful fiancée Lucy, two pit bulls, Luna and Sophie and their cat Darwin.  It is his dream that everyone has the strength, courage and patience to pursue their dreams like he has. Owen is honoured to help anyone willing to go for it.

Contact Owen:

“BNI is a gold mine for high intensity trainers … people in BNI are busy working professionals … the optime of the perfect niche.”

– Owen Dockham


In this episode, Owen shared some excellent tactics for growing your strength training business. Owen has had a lot of success acquiring many new customers through networking (BNI). Joining a networking group is a very effective way to improve your networking skills, perfect your business pitch (value statement), improve public speaking skills, and build life-changing relationships. Owen and I go deep on the benefits of networking and how to leverage it for maximum benefit in your business.

We also cover:

  • How to leverage Instagram and influence marketing to grow your business
  • How to acquire more customers through networking
  • How to create resources to address frequently asked questions
  • Strength training business opportunities
  • The meditative qualities of HIT
  • The many benefits of HIT beyond the obvious (strength)
  • The pros and cons of going solo vs a business partnership
  • How to run a business with your spouse
  • How to secure investment for your business
  • Time management strategies and tactics
  • … and much more

Listen below:

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This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off any course – HERE

This episode is also brought to you by Health IQA life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you’re life insurance company doesn’t seem like they care, there’s an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn’t care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

QUESTION(S) OF THE DAY: What is the most effective tactic you’ve used to grow your strength training business? Let me know in the comments below.

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People Mentioned

Comments 7

  • Hi guys! I liked this one very much. Thumbs up Owen and thanks for sharing your story !

  • Great interview as always! I am also a musician and I find there to be great parallel between the mindset and approach required to perform a skill at a high level (playing an instrument), the practice skills, and the approach required to perform a High Intensity Strength workout well.
    Progression follows a similar curve – fast initial progress, followed by leveling off, then plateaus if practice isn’t mindful and lacks some sort of feedback mechanism. Here’s another plug for occasionally getting someone to record your workouts so you can go back and watch them!

    • Interesting insight Matt! I have just come back from the Resistance Exercise Conference in Minnesota and I spent a lot of time with Owen but forgot to ask him about his music background! REC was amazing by the way. I highly recommend anyone passionate about HIT to attend 😀

      • Thanks, Lawrence!
        I could probably write or speak somewhat extensively on this topic (many thoughts in my training log…). It doesn’t have to be music – could be martial arts, sport, or anything where you’ve spent time developing excellence in an area. I’ve got other projects that are calling for my attention, though.
        The Resistance Exercise Conference sounds like it would great. I’m working on your productivity tips to get my income up so that I have some extra to look at things like the REC.

        • Interesting. If you ever write or speak about that let me know. Would love to learn more.

          REC was one of the best weekends of my life and it would be awesome if you could attend in 2019. That’s it: break the traditional model, 9-5 is arbitrary, focus on the high impact task that will bring you more income! 😀

          • I’ll add this to my list of things to do when I have a few spare moments and send you a note sometime. Could be a while, though…
            I’ve got a track to run on now for the work stuff, so I’m sure it will come together.

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