170 – Luke Carlson – How To Delegate In Your High Intensity Strength Training Business

Luke Carlson
“We have dramatically underestimated the upside potential of a high intensity training business.” – Luke Carlson

Luke Carlson (Luke [@] DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries.

Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business, and life changing networking opportunities, which will retool and inspire you to hit and exceed your business goals. Register HERE

If you had any doubts over the opportunity and potential financial reward in HIT business, Discover Strength’s smallest studio (900 Sq Ft exercise floor) currently generates $1.6 million USD! This is much more than what is quoted at the end of the episode.

Access proven systems from Luke inside HIT Business Membership

Check out Luke’s other appearances on the podcast here:

In this episode, we cover:

  • How to delegate effectively in your business
  • How to find and hire the best people
  • How to find clarity and significantly boost your productivity
  • … and much, much more


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This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

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