12 – Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training

Luke Carlson, Discover Strength CEO, High Intensity Training Expert
Luke Carlson, Discover Strength CEO (Image via Minnesota Monthly/TJ Turner/Sidecar)

As this podcast has grown in popularity, I have learnt that many of you are personal trainers who are both passionate about evidence-based exercise and growing your business. This interview is for you.

Luke Carlson is CEO and Founder of Discover Strength, a successful evidence-based training organisation in the US. He is a practitioner, speaker, and author on strength training and science-based exercise programs.

Luke is an American College of Sports Medicine certified Health and Fitness Specialist (HFS) and holds the unique distinction of being an American College of Sports Medicine Certified Cancer Exercise Specialist (CES). Luke earned a Bachelor of Science degree in Kinesiology and a Master of Science in Kinesiology with an emphasis on Exercise Physiology from the University of Minnesota.

After Luke reveals his top secrets for success in the health and fitness business, we shift gears back into exercise science to understand the Discover Strength exercise protocol and Luke’s personal exercise regime, which has an interesting twist!

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This episode is sponsored by Hituni.com, the best online courses in high intensity strength training. HITuni offer DIY courses to help you get better results from your training and personal training courses to help you start and grow your HIT Business – Order Here


Show Notes

What does Kinesiology mean in the context of Luke’s educational background?

How and why did Luke start Discover Strength

Luke Carlson’s secrets in business success and the importance of focus

What business KPIs should you track?

Discover Strength’s sales process and the power of the free introductory workout

Why do most health and fitness businesses fail?

How does Discover Strength motivate people to participate in high intensity strength training?

Discover Strength’s workout protocol (in-depth)

What makes Discover Strength different?

The importance in providing clients with the right level of intensity

How to address the exercise requirements of senior citizens

Forced Reps vs Unassisted MMF (momentary muscular failure)

How to prevent overtraining

What are some of the problems with High Intensity Training?

Why Discover Strength don’t put a lot of focus on nutrition

Luke Carlson’s exercise regime

How does Luke prepare for marathons

How is marathon running detrimental to skeletal and cardiovascular health?

Luke’s top strength training tips


Contact Info


DiscoverStrength Facebook Page

REX Conference

[email protected]



Different: Escaping the Competitive Herd by Youngme Moon

Good To Great by Jim Collins

Built To Last: Successful Habits of Visionary Companies by Jim Collins

Body by Science: A Research Based Program to Get the Results You Want in 12 Minutes a Week by Dr Doug McGuff and John R. Little

The Body By Science Questions and Answer Book by Dr Doug McGuff and John R. Little

The New High-Intensity Training by Ellington Darden

The Body Fat Breakthrough by Ellington Darden

Practical Approach to Strength Training by Matt Brzycki



ProperStrengthTraining.com (Jim Flanagan’s website)

James Fisher’s Interview with Corporate Warrior

Wayne Westcott

Ken Hutchins

Evidence-Based Resistance Training Recommendations by James Fisher, James Steele, Stewart Bruce-Low, and Dave Smith

Resistance Training to Momentary Muscular Failure Improves Cardiovascular Fitness in Humans: A Review of Acute Physiological Responses and Chronic Physiological Adaptations by James Steele, James Fisher, Doug McGuff, Stewart Bruce-Low, and Dave Smith

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Comments 1

  • Hi! I’m listening again to all the podcasts with Luke.
    I’ve got a question about the protein need Luke is referring to when talking about the shake before/during workout: can anyone provide a sound study supporting this? Thanks!

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