191 – Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit

Luke Carlson training a client on a Hammer Strength Shoulder Press

Luke Carlson (email – [email protected] [dot] com) is the Founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength’s five personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries.

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your career to the next level and exceed your business goals – Register Here

Listen to the full episode and access Luke’s proven systems inside HIT Business Membership

We discuss:

  • How to manage your personal training operation for maximum efficiency
  • How to optimise the client experience in a busy training studio
  • How to significantly reduce machine log jams
  • … and much, much more


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