191 – Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit

Luke Carlson training a client on a Hammer Strength Shoulder Press

Luke Carlson (email – [email protected] [dot] com) is the Founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength’s five personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries.

Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your career to the next level and exceed your business goals – Register Here

This is the first half of a podcast episode from the HIT Business Membership on how Discover Strength use a system to maximise exercise machine efficiency and revenue. If you would like to listen to the rest of this episode and get access to much more exclusive HIT Business content, monthly Q&As with experts, and a high-grade HIT Business Community, please join the membership – Join Here

We discuss:

  • How to manage your personal training operation for maximum efficiency
  • How to optimise the client experience in a busy training studio
  • How to significantly reduce machine log jams
  • … and much, much more


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