204 – Michael Petrella – How To Deliver The Perfect Introductory Workout

Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world.

Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.

Michael is also the host of Rogers TV In The Gym completing 6 episodes in season 1 and 10 episodes for season 2 and has opened and expanded through 5 facilities over the past 13 years. Check out STG’s new gym below:

 

Check out Mike’s previous appearance on the podcast HERE

In this podcast, Mike and I discuss how STG’s strategy has been a great success, how to deliver the perfect introductory workout, his thoughts on free vs paid initial workouts, and much, much more.

Get more proven systems and exclusive content from Mike inside HIT Business Membership

 

Download How to Attract Great Personal Trainers PDF

 

 

Enjoy the show!

• Listen to it on Apple Podcasts
• Stream by clicking here
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Show Notes

Click the link below to listen from the exact time stamp on Overcast:

• How is STG’s new business location performing? [3:55]
• What inspired Mike to transition to one large studio rather than open multiple small studios? [5:37]
• What are the advantages to having a large collection of exercise machines? [9:30]
• Does the uniqueness of STG’s new facility and machine collection help with marketing and word-of-mouth referrals? [12:30]
• Mike’s plan to turn his old facility into a multi-disciplinary health centre [16:50]
• A review of the Resistance Exercise Conference [22:30]
• How to deliver the perfect introductory workout [25:10]
• A cable tricep press down solution for heavy loads [47:35]
• How to manage personal trainer contractors? [49:15]
• What does the introductory workout sales process and conversation look like? [1:03:30]
• Should you offer a complimentary workout? [1:22:00]
• STG’s impressive introductory workout conversion rate [1:24:31]
• Simon Shawcross’s visit to STG [1:32:00]
• Great business advice from Mike [1:36:30]

Selected Links from the Episode

• Learn more from Mike about the history of exercise machines, how to save money on medical grade exercise equipment, and how to setup and promote a new HIT studio in the HIT Business Membership
• The Sporting Club Main Line
• Gainesville Health and Fitness
• Western University
• Pendulum
• Jay Vincent – Workout Update, Growing BioFit, and his NEW HIT Bodybuilding Program (#200)
• No Bull Strength and Performance
• H Squat Hammer Strength Machine
• Resistance Exercise Conference
• Nautilus, Inc
• Pendulum Power Squat Pro
• MedX Avenger Leg Press
• Pendulum Seated Squat Pro
• Gluteator Glute System
• Nautilus 10 Degree Chest Fly
• Rock Solid Fitness
• MedX Overhead Press
• MedX
• MedX 4-Way Neck Machine
• Orange Theory Fitness
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Dr Doug McGuff and John R. Little
• IART
• MedX Precision Fitness
• Interac Debit
• The Duo-Extension: A New “Arthur Jones” Machine in 2019

People Mentioned

• Roger Schwab (Listen to my episode with Roger here)
• Arthur Jones
• Jeff Watson
• Brian Dawson
• Simon Shawcross (Listen to my episodes with Simon here: Part 1, Part 2, and Part 3)
• Jay Vincent (Listen to my episodes with Jay here: Part 1, Part 2, Part 3, and Part 4)
• Erik McKay
• Adam Zickerman (Listen to my episode with Adam here)
• Luke Carlson (Listen to my podcasts with Luke here: Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6)
• Hannah Stael von Holstein (Listen to my podcast with Hannah here)
• Bill Crawford (Listen to my episodes with Bill here: Part 1 and Part 2)
• Jeff Casebolt (Listen to my podcast with Jeff here)
• Dr Doug McGuff (Listen to my episodes with Doug here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Patty Durell (Listen to my episode with Patty here)
• Ken Hutchins
• Dr Ellington Darden
• Mike Lipowski (Listen to my episode with Mike here)
• Andrew Shortt (Listen to my episode with Andrew here)
• Blair Wilson (Listen to my episodes with Blair here: Part 1 and Part 2)
• Jim Flanagan (Listen to my podcasts with Jim here: Part 1, Part 2, and Part 3)
• Greg Webb
• Boyer Coe
• Owen Dockham (Listen to my episodes with Owen here: Part 1 and Part 2)