Jay Vincent is a nationally recognized personal trainer, health coach and professional fitness model. As the owner and primary trainer at BioFit, Jay’s mission is to instruct highly effective, time efficient, and safe exercises for people of all ages, goals and physical conditions. Jay has been featured on many popular Podcast interviews, magazines and has modeled for popular athletic companies such as Under Armour and MuscleTech.
Jay’s contact info:
This episode is a master class on how to start and grow a successful HIT Business. You too, can create your own “six-figure lemonade stand” 😀
Some of the topics we cover include:
- How much money is required to start and run a profitable HIT business
- How to break even in 1-month
- How to market and grow your business for maximum results
- And much, much more
Furthermore, Jay currently trains just once every 7-10 days for 20 minutes. Check out his current routine here.
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Interested in learning from another top HIT entrepreneur and Discover Strength CEO, Luke Carlson? – Listen here. In this episode, we discuss the importance of focus, the most importance KPIs to track, and why most health and fitness businesses fail (stream below or right-click here to download):
This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!
This episode is brought to you by VitalExercise.com, a one-of-kind personal training facility in the UK owned and run by world class personal trainer, Ted Harrison. For over 30 years, Ted has been very successful in helping people achieve great results, and, if you’ve seen the blog posts for his episodes on this podcast, you’ve seen that he walks the walk. For 56, he looks amazing! Operating from a HIT base, Ted uses an eclectic mix of training styles to optimise results for his clients. Ted put me through one of the best workouts of my life and is someone I go to for advice often. To book a free consultation either at his facility in Essex in the UK or to find out more about his virtual coaching, which includes personalised training, nutritional and motivational advice, go here where you can fill in a contact form or phone Ted directly for more info.
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Scroll below for links and show notes…
Click the link below to listen from the exact time stamp on Overcast:
- What happened with Jay’s role at Studio 20/20? [06:20]
- How did Jay source the capital for his business? [09:00]
- Exactly how much it cost Jay to start and run BioFit Personal Training [16:10]
- Side-business vs All-in [18:50]
- The time frame from Jay leaving Inform Fitness and opening BioFit Personal Training [25:10]
- The value of offering a free introductory session [27:05]
- Recent client growth [30:00]
- Jay’s current workout routine [32:40]
- How did Jay decide on pricing? [34:30]
- Jay’s current monthly revenue and revenue goal [38:05]
- The most important component for success: Location [40:35]
- How did Jay research his customer demographic? [42:20]
- How did Jay find his building? [44:30]
- How did Jay market his business to grow it so quickly? [45:40]
- How long did it take for BioFit to break even? [50:28]
- How to market on Facebook [52:40]
- How did Jay come up with the branding concept for BioFit Personal Training [56:30]
- Is Jay still doing fitness modelling? [58:35]
- Social media and SEO ROI [1:02:18]
- Did Jay call former clients? [1:05:53]
- What scheduling software do BioFit use? [1:07:10]
- What does a productive day look like for Jay? [1:08:41]
- Average training session length [1:10:30]
- When does Jay’s work day finish? [1:11:10]
- How to alleviate business startup stress [1:12:05]
- How does Jay manage his time and make time for “fun”? [1:14:05]
- Jay’s long-term goals [1:17:22]
- How does Jay convince new clients to trust HIT? [1:20:15]
- How to prepare a client’s mindset and coach them through HIT [1:23:40]
- One of Jay’s favourite personal failures that led to success further down the road [1:27:55]
- What do Jay’s parents do? [1:30:17]
- What has Jay changed his mind about in business in the last year? [1:31:10]
- What behavioural change is Jay most proud of and what habits is he working on improving currently? [1:36:00]
- Best way to contact Jay [1:38:55]
Selected Links from the Episode
- Studio 20 20 Fitness
- Inform Fitness
- Discover Strength
- Survivorship Bias
- Women’s Health
- Heavy Duty Routine by Mike Mentzer
- Usa.com (Citydata.com) – client demographics
- MindBody (scheduling)
- Paleo f(x)
- Adam Zickerman (Listen to our podcast here)
- Dr Doug McGuff (Listen to our podcasts here: Part 1, Part 2 and Part 3)
- Drew Baye (Listen to our podcasts here: Part 1 and Part 2)
- Luke Carlson (Listen to our episodes here: Part 1, Part 2, and Part 3)
- James Steele PhD (Listen to our podcasts here: Part 1, Part 2 and Part 3)
- James Fisher PhD (Listen to our podcasts here: Part 1, Part 2 and Part 3)
- Simon Shawcross (Listen to our podcasts here: Part 1 and Part 2)
- Ted Harrison (Listen to our podcasts here: Part 1 and Part 2)
- Adam Budnik (Listen to our podcast here)
- Mike Mentzer
- Fred Hahn (Listen to our podcast here)
- Richard Dawkins
- Tim Ferriss
- Keith Norris (Listen to our podcasts here: Part 1 and Part 2)
- Arthur Jones
QUESTION(S) OF THE DAY: What was your key takeaway? Please let me know in the comments.