135 – Resistance Exercise Conference 2018 Podcast with Jim Flanagan, Dr Michelle Segar, Dr Ted Dreisinger and Rob Morton

Rock solid Fitness & co at the Resistance Exercise Conference
Rock Solid Fitness & Co at the Resistance Exercise Conference

On the 9th and 10th March 2018, I attended the Resistance Exercise Conference in Minneapolis, Minnesota, US. I had one of the best weekends of my life.

I had the opportunity to meet some of my personal heroes, podcast guests and listeners, learn from amazing minds and network with a great strength training community. I came away from the event feeling incredibly inspired and connected to a great group of individuals passionate about strength training and motivated to make the world a healthier place.

If you are passionate about high intensity training, becoming a great personal trainer or want to start and/or grow your strength training business, this is the place to be.

I will be looking to attend every single year.

In this episode, I provide four short (~15-30min) interviews with some of the speakers at the conference.

You will be hearing from Arthur Jones’s former right hand man, Jim Flanagan (see Part 1 and Part 2), motivation scientist & author, Michelle Segar (No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness), Lower Back strengthening expert, Dr. Ted Dreisinger (email Ted to tdreisinger[at]therapyadvisors[dot]com), and PhD candidate, Rob Morton (Understanding Skeletal Muscle Hypertrophy: Protein Metabolism and Resistance Training).

Together, we cover:

  • The importance of working ‘on’ the business rather than ‘in’ the business
  • How to effectively sell exercise machines
  • Arthur Jones’s controversial final trade show appearance
  • How decision fatigue affects exercise compliance
  • How to get more people strength training
  • How to sell high intensity training
  • Removing lower back pain
  • The most effective ways to strengthen the lower back
  • Should you workout fasted?
  • How much muscle hypertrophy is derived from resistance training vs protein
  • How to keep hold of muscle when you’re trying to lose fat
  • … and much more!

Listen below:

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