Struggling at failure during an early morning workout at Discover Strength during the Resistance Exercise Conference in March 2018.
In May 2018, I launched the HIT Business Membership, a content platform and community of HIT entrepreneurs, executives, and trainers, to help you grow your high intensity training business. Fast forward to today, and I’m very pleased to announce that the membership has been a great success in helping many members optimize and grow their HIT business.
This is a short podcast to tell you more about the membership, how it helps you get results, and why you should consider joining if you’re in this business.
Access proven systems to build a highly profitable HIT Studio business inside HIT Business Membership
Would you like a sneak peek at some membership content? Listen to Luke Carlson explain how to efficiently utilise your exercise machine lines for maximum profit – Listen Here
Download How to Attract Great Personal Trainers PDF
Enjoy the show!
- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Would you like to hear from a current HIT Business member on his thoughts about the membership? — Check out my conversation with Owen Dockham, where we discuss how he’s made his HIT business more efficient using systems, how to find excellent personal trainers, and much more (Stream below or right-click here to download):
Show Notes
Click the link below to listen from the exact time stamp on Overcast:
- What is the HIT Business Membership? [1:15]
- Why did I decide to create it? [1:35]
- How to validate a business idea [11:00]
- Why I decided not to build the membership on social media [12:45]
- What’s the difference between the podcast and the membership content? [15:10]
- How does the HIT Business Membership help you grow your business? [17:15]
- How to get results with the membership [25:25]
Selected Links from the Episode
- High intensity strength training (HIT)
- How To Start A High Intensity Training Business – Part 1 (#192)
- Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Dr Doug McGuff and John R. Little
- Resistance Exercise Conference
- Moleskin notebook
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne
- HITuni
- HITuni Master Personal Trainer Course (use CW10 for 10% OFF)
- Drew Baye’s Digital Books and Courses
- Baye.com
- Drew Baye’s – The HIT List
- Discover Strength
- MedX Precision Fitness
People Mentioned
- Dr Doug McGuff (Listen to my episodes with Doug here: Part 1, Part 2, Part 3, Part 4, and Part 5)
- Simon Shawcross (Listen to my episodes with Simon here: Part 1, Part 2, and Part 3)
- Drew Baye (Listen to my episodes with Drew here: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, and Part 7)
- Luke Carlson (Listen to my podcasts with Luke here: Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6)
- Adam Zickerman (Listen to my episode with Adam here)
- Owen Dockham (Listen to my episodes with Owen here: Part 1 and Part 2)
- Dr James Fisher (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6)
- Blair Wilson (Listen to my episodes with Blair here: Part 1 and Part 2)
401 – How to Set Up a New HIT Studio for Success with Mike Petrella
Podcast Transcript: 356 – Low Frequency Workouts, Relaxing Diet Dogma, and Challenging the Quantified Self Movement with Dr. James Steele
Podcast Transcript: 369 – How to Dress your Personal Trainers for Success with Luke Carlson
Great episode, Lawrence! I love how much the principles of sales and marketing apply from one business to another. My business is financial planning, but I can see how so much of selling HIT applies. I’ll have to check out the Blue Ocean book.
Thanks Matt. The principles are timeless and once you understand them you can create your own methods appropriate for a specific fitness business. Luke Carlson talks a lot about customer service in a general sense and the principles all apply to HIT business. Business skills and knowledge around sales, marketing, financial planning, leadership etc are critical for building a profitable HIT business. Do check out Blue Ocean Strategy. It comes highly recommended.