Mike Petrella
Mike Petrella (Facebook) is a Master HIT Certified (S.P.A.R.T.A.) trainer, MEDX/HIT Certified (IART), and winner of the “Most Innovative Training Program” with the World Head of Family Sokeship Council. He owns and operates STG Strength and Power in Ontario, Canada, which is one of the finest and best equipped private strength and conditioning facilities in the world.
In this episode, Mike shares his thought process and mindset that goes into planning a new HIT studio, finding a location, target market, promotional and launch phase, acquiring your first customers, designing studio facilities, and much more.
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 4:08 – Mike’s HIT industry background and experience
- 8:40 – Rationale for having one big location
- 13:42 – The business planning process
- 16:43 – Factors to consider when choosing a location
- 20:49 – Strategies to find the ideal price point
- 26:20 – Marketing tools to grow your business
- 34:40 – Tips for designing studio facilities
- 40:32 – Minimum setup for exercise machines/equipment
- 44:34 – Promoting/launching your new HIT studio
Selected Links from the Episode
- STG Strength and Power
- Nautilus Machines
- MedX Machines
- Pendulum Machines
- Hammerstrength
- Main Line Health Fitness and Wellness
- Gainesville Health & Fitness
- X-Force Fitness – Philadelphia
- IART
- Vital Exercise
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