238 – Skyler Tanner and Wayne Thacker – How to Acquire, Retain, and Delight your Clients

Skyler Tanner (skyler @ smartstrengthaustin.com) is an exercise physiologist and a world-class personal trainer. He operates Smart Strength, a HIT-focused, evidence-based, strength training studio in Austin, Texas. Smart Strength’s certified personal trainers use evidence-based methods to help you gain strength, boost energy, gain muscle, and improve mobility & balance. Skyler also brings a fascinating insights to all things exercise on his blog, skylertanner.com. 

Listen to my other episodes with Skyler here

In this episode, Skyler Tanner helps Wayne Thacker with his HIT Business, Quick Fit Indiana. They discuss Smart Strength’s Start Smart Program, how to acquire and retain clients, how to improve client training, how to develop an effective SOP for your business, and much more.

Check out Skyler’s HITuni Course, Running with Strength. Use code HIB10 for 10% OFF – Order Here

Access Skyler’s business systems inside HIT Business Membership

 

DOWNLOAD TRANSCRIPT PDF

 

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Show Notes

• 4:22 – Business updates from Skyler
• 9:44 – Start Smart Program 
• 19:13 – Business hours, compensation, sales & marketing
• 26:26 – Should you do fitness boot camps?
• 28:22 – Importance of client interaction
• 39:51 – Business management tools and SOP
• 47:47 – Skyler’s advice for new studio owners 
• 54:06 – Thoughts on cardiovascular exercises
• 1:00:55 – How to improve client’s effort to training 
• 1:12:57 – The lifetime value of clients
• 1:17:15 – Skyler’s HITuni course (Running with Strength)

Selected Links from the Episode

• Smart Strength 
• Austin, Texas 
• Quick Fit Indiana
• The Shawshank Redemption
• Discover Strength 
• Super Slow Protocol
• ARX Omni
• Back and Leg Dynamometer (Baseline, Takei)
• Max Strength Fitness
• Joint-Friendly Fitness
• MINDBODY 
• G-Suite
• The Perfect Workout
• Getting Things Done
• The Paradox of Choice: Why More Is Less by Barry Schwartz 
• Community Impact
• Westlake Picayune
• Nautilus
• University of Texas
• Resistance Exercise Conference (REC)
• EverStrongSF
• Adapt Strength & Conditioning
• Supersize Me by Morgan Spurlock
• HITuni
• Running with Strength
• SWETI Services
• Just Load It by Erik Meira, The Science PT
• RBC Training Ground
• The Ultimate Guide to Standard Operating Procedures

People Mentioned

• Wayne Thacker 
• Tim Robbins
• Bill Belichick
• Luke Carlson (Listen to my episodes with Luke here: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, and Part 9)
• Lance Armstrong
• Michael Phelps
• Dr. Wayne Westcott (Listen to my podcasts with Wayne Westcott here: Part 1, and Part 2)
• Dr. Doug McGuff (Listen to my episodes with Doug here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Bill DeSimone (Listen to my episodes with Bill DeSimone here: Part 1, Part 2, Part 3)
• Bill Russell
• Kyle Recchia (Listen to my podcasts with Kyle here: Part 1)
• David Allen (Listen to my podcasts with David here: Part 1)
• Steve Jobs
• Ken Hutchins
• Dwayne Wimmer (Listen to my episodes with Dwayne here: Part 1 and Part 2)
• Owen Dockham (Listen to my episodes with Owen here: Part 1 and Part 2)
• Bo Alexander
• Matt Hedman
• Gary Vaynerchuk
• Tim Ferriss
• Morgan Spurlock
• Simon Shawcross (Listen to my episodes with Simon here: Part 1, Part 2 and Part 3)
• Andy Magness (Listen to my episodes with Andy here: Part 1 and Part 2)
• Mike Petrella (Listen to my episodes with Mike here: Part 1 and Part 2)