Strength Forum 2026 — The Year's Best Fitness Business Event

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Luke Carlson

What’s happening at this year’s Strength Forum and what can you get out of it?

Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026.

We talk about why this matters for you and your strength training business, what makes this different from every other fitness event, who will be there and what to expect, and why you can’t get anything from Strength Forum from anywhere else — there are real downsides to missing out on this one.

If you love what you do and want nothing more than to make strength training your business for the rest of your life, Strength Forum should be on your radar — check out this episode!

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Show Notes

00:49 – What was the reason for starting Strength Forum?
04:25 – When is Strength Forum 2026 going to happen?
05:14 – Luke’s favorite moments from previous ones
07:26 – Strength Forum improvements
08:31 – What makes Strength Forum different from other fitness conferences and events?
10:42 – What’s happening at this year’s Strength Forum?
22:38 – Why should you care about Strength Forum?
25:42 – How can you get the most value from the Strength Forum?
27:24 – Who is this event for?
30:45 – Is this event gonna cost me an arm and a leg?
31:48 – Lawrence says something that Luke won’t
33:21 – How to get a good hotel room rate (act fast!)
35:40 – The deeper meaning and motivation behind Strength Forum