220 – Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 2

Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.

Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit.

Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level.

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals.

Listen to Part 1 of this series here: Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 1

Listen to Luke Carlson’s other appearances on the podcast:

• Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training
• What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments
• James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out
• Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
• Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
• Luke Carlson – How To Delegate In Your High Intensity Strength Training Business
• Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit

In this podcast, Luke and I continue to discuss how to reward and recognise trainers, Discover Strength’s trainer compensation plan, the six questions you need for vision alignment, how to improve employee engagement, and much more.

Get more proven systems from Luke inside HIT Business Membership

 

DOWNLOAD TRANSCRIPT PDF

 

Enjoy the show!

• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

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Show Notes

• [00:16] Introduction to Luke Carlson
• [01:14] How to reward or give feedback to trainers
• [06:50] When and how to do a public or a private feedback
• [12:54] Why Discover Strength uses Slack
• [18:22] How to do coaching with your trainers
• [23:19] Discover Strength’s strike system
• [25:41] Discover Strength’s shadow management tool
• [27:59] Discover Strength’s core growth plan for trainers
• [37:00] The 6 questions for vision alignment
• [43:39] How to improve employee engagement
• [48:33] Jim Collin’s ‘First Who, Then What?’ principle
• [50:48] Luke’s thoughts on the emergence of a new HIT regimen and modern machines
• [1:02:09] Find out more about Luke, Resistance Exercise Conference, Real HIT Experience

Selected Links for the Episode

• Discover Strength 
• The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by Barry Posner and James Kouzes 
• Raving Fans: A Revolutionary Approach To Customer Service by Kenneth H. Blanchard and Sheldon Bowles
• HITuni (HIT Courses and Certifications)
• Tribes: We Need You to Lead Us by Seth Godin
• The Body by Science Question and Answer Book by Doug McGuff and John Little
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Doug McGuff and John Little
• Congruent Exercise: How To Make Weight Training Easier On Your Joints by Bill DeSimone
• Nautilus Bulletins #1 and #2
• The Nautilus Bodybuilding Book by Ellington Darden
• The Sports Gene: Inside the Science of Extraordinary Athletic Performance by David Epstein
• The 7 Habits of Highly Effective People by Stephen Covey
• Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
• Built to Last: Successful Habits of Visionary Companies by Jim Collins
• Orangetheory Fitness
• Peloton
• fit20
• The Perfect Workout
• Medtronic
• ARXFit
• New England Patriots
• Michigan State University
• Resistance Exercise Conference
• The Real HIT Experience

People Mentioned

• Kelsy Kannegiesser
• Hannah Stael von Holstein
• Gino Wickman
• Seth Godin
• Stephen Covey 
• Verne Harnish 
• Kenneth Blanchard
• Bill DeSimone (Listen to my episodes with Bill DeSimone here: Part 1, Part 2, Part 3)
• Dr. Ellington Darden
• David Epstein
• Jim Flanagan (Listen to my podcasts with Jim Flanagan here: Part 1, Part 2, Part 3)
• Mike Petrella (Listen to my episodes with Mike here: Part 1 and Part 2)
• Roger Schwab (Listen to my episode with Roger here)
• Dwayne Wimmer (Listen to my episodes with Dwayne Wimmer here: Part 1 and Part 2)
• Diana Del Garbino
• Dr. James Fisher (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4,  Part 5)
• Jim Collins
• Steve Ritz (Listen to my episode with Steve here)
• Adam Zickerman (Listen to my episodes with Adam Zickerman here: Part 1 and Part 2)
• Fred Hahn (Listen to my episode with Fred here)
• Tom Brady
• Ken Mannie