Michael Petrella – How To Deliver The Perfect Introductory Workout (#204)

Mike Petrella
Michael Petrella

Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world.

Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.

Michael is also the host of Rogers TV In The Gym completing 6 episodes in season 1 and 10 episodes for season 2 and has opened and expanded through 5 facilities over the past 13 years. Check out STG’s new gym below:

STG Strength and Power Stage 5 Full Walk Through 2019

At the first ever Resistance Exercise Conference Awards, Michael won the “Envy Award” in recognition of building a facility and collection of equipment that inspires strength training practitioners around the world.

Check out Mike’s previous appearance on the podcast HERE

In this podcast, Mike and I discuss how STG’s strategy has been a great success, how to deliver the perfect introductory workout, his thoughts on free vs paid initial workouts, and much, much more.

If you want access to more blueprints from HIT business experts on how to refine your sales process and increase initial consultation conversions, join the HIT Business Membership here

Enjoy the show!


This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE

Show Notes

Click the link below to listen from the exact time stamp on Overcast:

Selected Links from the Episode

People Mentioned

Comments 4

  • What a cool facility! The great thing is that he is a young guy, so this collection should be around for a long time to come.

    Given that he has used a wide variety equipment, it would be interesting to hear what equipment he would recommend for a new facility. If he was to start a gym from scratch, using only currently available equipment, what would buy? Since lugging plates around can wear down trainers, perhaps he should provide both a plate-loaded and selectorized option, whenever possible. Of course, you’ll probably make this members only. 🙁

    • Yes Greg, I am so jealous! You will love this blog post review from Simon (HITuni) http://bit.ly/2K0b2ns

      Haha good guess, we do have membership content on that very subject, but I will make a note for a future podcast.

      Why don’t you join the membership?

      • I’m not in the training business, and generate no income from my interest in the subjects discussed here, so I can’t justify the expense. For me it is just a hobby that needs to remain inexpensive.

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