Joe Cirulli (joe.cirulli[@]ghfc.com) is the founder and CEO of Gainesville Health & Fitness (GHF) located in Gainesville, Florida. GHF is one of the most well-known and respected health clubs in the world with more than 27,000 members across three sites: a 80,000 square foot club in the heart of Gainesville, a 25,000 square foot club in the Tioga Town Center, and a 14,000 square foot women-only center in Thornebrooke Village.
2018 marked the 40th year of business for GHF. Cirulli also shares ownership of two rehabilitation centers: ReQuest Physical Therapy and ReQuest Physical Therapy at Tioga with North Florida Regional Medical Center. He employs over 400 people among his Gainesville Health & Fitness Centers and ReQuest Physical Therapy locations.
Joe has focused his life on two things: helping people become healthy and building a company culture that inspires people to become their best. With an inspiring success story, Joe is invited to speak around the world sharing best business practices that have come from a lifetime of building his dream.
Never wavering in his vision or efforts despite adversity—from working for companies that went bankrupt to living on his last 12 cents in his car—Joe’s quest always has been to inspire human potential. At 24, he started Gainesville Health & Fitness with only $1,700!
In this podcast, Joe talks about his business journey, how to overcome life/business challenges, how he turned his last 12 cents into a thriving fitness center, fundamentals of running an HIT business, and much more.
Access the systems and tools to turn your high intensity business into a success here
Enjoy the show!
- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Want to hear another episode on how to build a leading health club? — Listen to my conversation with GHFC General Manager, Adrian Antigua, in which we discuss sales systems, sales principles and tactics, business tools, acquiring lost members, and much more. (Stream below or right-click here to download):
Show Notes
Click the link below to listen from the exact time stamp on Overcast:
- Introduction to Joe Cirulli [00:16]
- My Last 12 cents – How Joe overcome the challenges in his life/business [02:13]
- How to sell memberships while still setting up your gym [11:04]
- How to set realistic goals for your HIT business [13:30]
- Large HIT facility vs. small HIT studio – core values, hiring, marketing, memberships, programs, equipments [18:02]
- How Joe Cirulli’s HIT journey started [29:38]
- What are the benefits of having HIT and other programs/services in your gym [34:15]
- Joe’s current workouts [39:32]
- The interesting story of how Joe Cirulli met Arthur Jones [42:20]
- Joe’s thoughts about the growth of smart gyms and modern fitness machines [48:59]
- Are smart gyms a problem in HIT? [57:17]
- Joe’s advice for HIT business owners [59:07]
- Find out more about Joe (website and email) [1:01:13]
Selected Links for the Episode
- Gainsville Fitness
- Gainsville, Florida
- ReQuest Physical Therapy
- North Florida Regional Medical Center
- My Last 12 Cents (talk by Joe Cirulli)
- The Power of Positive Thinking by Dr. Norman Vincent Peale
- Mans Search for Meaning by Viktor Frankl
- The Amazing Results of Positive Thinking by Dr. Normal Vincent Peale
- Think and Grow Rich by Napoleon Hill
- The Law of Success: From the Master Mind to the Golden Rule (in Sixteen Lessons) by Napoleon Hill
- Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
- Great by Choice by Jim Collins and Morten Hansen
- Building Your Company’s Vision Harvard Business Review article by Jim Collins and Jerry Porras
- X-Force Body
- Parkinson’s Disease
- Discover Strength
- Nautilus Machines
- Good Morning America
- MedX
- ARXFit
- Strength Curve
- Vasper Machine
People Mentioned
- Viktor E. Frankl
- Thomas Edison
- Napoleon Hill
- Jim Collins
- Dr. Ellington Darden
- Luke Carlson (Listen to my podcasts with Luke Carlson here: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 and Part 7)
- Jim Flanagan (Listen to my podcasts with Jim Flanagan here: Part 1, Part 2, Part 3)
- Dr. Wayne Westcott (Listen to my podcasts with Wayne Westcott here: Part 1, Part 2)
- Arthur Jones
281 – Steve Wetzel – How to be a Top Personal Trainer
220 – Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 2
195 – How To Grow Your High Intensity Training Business with the HIT Business Membership
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