100 – Simon Shawcross and the Story of HITuni – How He Started a HIT Business From Scratch and Effectively Marketed and Scaled His Way to Success (and What You Can Learn From It All)

Ladies and Gentlemen, welcome to the 100th episode of the Corporate Warrior podcast! For this milestone, I’m joined by master personal trainer, author of The ONE Diet ( Amazon US / Amazon UK ), and of course, founder of HITuni, Simon Shawcross.

In this episode, we talk about the story of how HITuni came to be: its inception from concept to creation, the journey Simon went on from preparation and development toward his very first sale, how he continuously develops and refines his courses, helps his trainers, and markets HITuni, and what every HIT enthusiast and budding entrepreneur can learn from his experience in starting, scaling, and marketing a HIT business successfully – you don’t want to miss this one!

 

Since this is a very special occasion, Simon and I also have a special treat for Corporate Warrior listeners: for a limited time only, you can get 15% off any HITuni course by using the coupon code CW100 when you sign up. So if you want to be a world-class personal trainer, learn everything you need to know to start your own HIT business, or even if you just want to really dig deep into high-intensity training for your own personal health and fitness journey, HITuni has the best HIT training and accreditation courses you can find, and only for the next week up until December 7th, you can get even more of a discount on all courses [this offer has expired! But you can still get 10% off using CW10 on all courses here]

Make sure you take advantage of this exclusive, limited offer: sign up for a HITuni course now and get 15% off when you use the coupon code CW100! [this offer has expired! But you can still get 10% off using CW10 on all courses here]

 

Want to hear more from Simon? Check out our previous episodes here: Part 1 and Part 2.

Contact Simon:

• HITuni.com
• HITuni on Facebook
• HITuni on Twitter
• HITuni on YouTube
• Simon Shawcross’ Official Website
• Simon Shawcross on Linkedin
• Email: simon [@] hituni [.] com

 

In this episode, we cover:

• The story of HITuni and Simon’s very first sale
• The HITuni advantage over other personal training and certification courses
• The mindset and attitudes you need to have to start and grow a HIT business successfully
• The most effective ways of marketing your HIT business for a variety of situations
• … and much more!

 

Download How to Attract Great Personal Trainers PDF

 

• Listen to it on iTunes.
• Stream by clicking here.
• Download as an MP3 by right-clicking here and choosing “save as”.

 

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field.

 

Subscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

QUESTION(S) OF THE DAY: How does high-intensity training fit within your particular lifestyle and schedule? Do you prefer doing a full-body HIT routine, or do you go for more of a split routine? Please let me know in the comments at the bottom of this post.

Show Notes

Click the link below to listen from the exact time stamp on Overcast:

• Simon talks about his current workout regimen and what he’s been up to as of late [5:40]
• On promoting High-Intensity Training and how to make it big [7:31]
• Simon tells the story of HITuni [10:28]
• The story of Simon’s very first sale [16:58]
• On how most people generally go from discovering HITuni’s offerings to purchasing a course [24:00]
• What kept Simon motivated as he was developing everything having to do with what would eventually become HITuni? [26:26]
• Looking back, is there anything Simon would have done differently when it comes to starting a HIT business? [28:31]
• On the importance of patience in your path toward becoming successful [31:01]
• What’s HITuni got in store for everyone in the next 6 months? [32:32]
• Simon talks about time management, work-life balance, and how having children changes you [34:55]
• On the value of HITuni’s courses, accrediation, and recognition [40:38]
• What has Simon learned from managing and overseeing a certification program so far? [47:24]
• What does HITuni offer in comparison to more formal education paths (such as getting a Sport Science degree)? [51:18]
• What’s the difference between HITuni’s courses and certifications versus what the Super Slow Guild used to offer back in the day? [56:10]
• On Super Slow, now versus then [58:25]
• Has Simon noticed any particular patterns and commonalities among the most successful HITuni graduates? [59:48]
• How long does it usually take to go through a HITuni course? [1:03:16]
• On HITuni being one of the exceptions to the trend of online courses having low completion rates among students [1:06:40]
• Is Simon going to be taking on new instructors in the near future? [1:08:39]
• Does Simon think there might be something like the Resistance Exercise Conference in store for the UK in the future, perhaps? [1:09:25]
• Simon’s thoughts on drawing more people toward HIT and on the high client retention rate for HIT personal trainers [1:11:04]
• How can trainers attract and motivate people who don’t like going to the gym? [1:13:50]
• What are the most effective advertising and marketing tactics and techniques that Simon has seen in HIT? [1:15:56]
• What can trainers try in terms of getting new clients if they don’t necessarily own their own facility or have one in a low foot traffic location? (On remote coaching, on-location and in-situ client consultations, and what to avoid and be wary of) [1:20:56]
• On what online business opportunities beyond the most obvious ones are available to people, particularly HIT enthusiasts [1:31:25]
• On the importance of passion, interest, and sustainability [1:36:40]
• On split routines versus full-body workouts [1:38:53]
• Does rep speed really matter? [1:43:46]

Selected Links from the Episode

• NorCal Strength Studio | NorCal Strength Studio Podcast | Interview with Lawrence Neal of Corporate Warrior
• The ONE Diet by Simon Shawcross and Georges Philips ( Amazon US / Amazon UK )
• Survivorship Bias
• Rolls-Royce
• Super Slow
• ARX Fitness
• MedX Exercise Equipment
• David (Fitness Equipment)
• Corporate Warrior #82: Drew Baye, Ryan Hall and Skyler Tanner – Round Table Part 2 (regarding what happened to Super Slow)
• Resistance Exercise Conference
• TRX Suspension Training ( Amazon US / Amazon UK )
• Yoga Mat ( Amazon US / Amazon UK )
• Pushup Handles ( Amazon US / Amazon UK )
• Google AdWords | Website
• Facebook Ads
• HuffPost (formerly The Huffington Post) | Website
• Libsyn
• Body By Science by Dr Doug McGuff and John Little ( Amazon US / Amazon UK )
• Body by Science Facebook group

People Mentioned

• Oliver Ycaro
• Gary Vaynerchuck | Website
• Dr. Doug McGuff (Listen to previous episodes with Doug here: Part 1, Part 2, and Part 3)
• Ken Hutchins
• Skyler Tanner (Listen to previous episodes with Skyler here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Jay Vincent (Listen to previous episodes with Jay here: Part 1, Part 2, and Part 3)
• Pete Sisco (Listen previous episoodes with Pete here: Part 1 and Part 2)