209 – Steve Ritz – How to Retain Trainers, Generate Referrals, and become Recession Proof

Steve is also certified through the National Strength and Conditioning Association as a Certified Strength and Conditioning Specialist. Some highlights in his career as a fitness professional include Assistant Strength and Conditioning coach for the Minnesota Vikings and training both major and minor league players for the Cleveland Indians. Steve has also had involvement in various college and high school settings including: Villanova University, North Dakota State University, Gustavus Adolphus College and Anoka High School. Fitness is a way of life for Steve, and he enjoys educating and making it a priority in other people’s lives.

In this podcast, we discuss the story of Steve’s business, Fitness First MN, how to retain great trainers, marketing strategy, productivity, his personal workouts, and much, much more.

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Enjoy the show!

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Show Notes

Click the link below to listen from the exact time stamp on Overcast:

• The genesis of Fitness First MN [1:40]
• The Fitness First MN business plan [11:20]
• The Fitness First MN business model [15:10]
• The Fitness First MN machine collection [17:40]
• What was it like working with Luke Carlson? [20:30]
• How to retain trainers and manage staff churn [23:15]
• Steve’s business mistakes [32:20]
• How to become recession proof [38:35]
• The Fitness First MN marketing strategy [51:50]
• Productivity vs busyness [1:05:00]
• Steve’s workout [1:21:40]

Selected Links from the Episode

• Discover Strength
• The Perfect Workout
• Kieser Training
• Villanova University
• West Point Military Academy
• Stanford University
• Chaska, Minnesota
• Resistance Exercise Conference (REC)
• Orange Ball Creative
• Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
• MedX Avenger Leg Press
• Nautilus, Inc
• Hammer Strength
• Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
• Rock Solid Fitness
• Parkinson’s Law

People Mentioned

• Luke Carlson (Listen to my podcasts with Luke here: Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6)
• Tyrone Willingham
• Dennis Green
• Patty Durell (Listen to my episode with Patty here)
• Dave Durell (Listen to my episode with Dave here)
• Doug Holland (Listen to my episodes with Doug here: Part 1 and Part 2)
• Gary Vaynerchuk
• Nick McCoy
• Wayne Wilson
• Tom Brady
• Kurt Warner
• Peyton Manning