
Lawrence Neal
You’ve got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it?
This is probably one of the most effective ways to attract clients without being all sales-y about it: the “Client of the Week” email.
We’ll talk about how it works, why you’ll love it, and maybe even why your other prospects and clients can get inspired by it and share it themselves!
If you want a simple, very low-pressure way to market your HIT strength training business that’s proven to attract prospective clients, give this episode a quick listen.
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More Examples of the “Client of the Week” from the HIB Skool Community

Client of the Week Template from the HIB Skool Community

Client of the Week Example from the Steve in the HIB Skool Community

Another Client of the Week Example from Steve

Third Client of the Week Example from Steve

Client of the Week Example from Daniel Niks
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Show Notes
- 00:30 – The “Client of the Week” email — why should you try this?
- 01:37 – When you don’t like feeling “sales-y” and you struggle with reaching out to people
- 03:16 – What you need to get started
- 04:40 – The email structure
- 08:28 – Why this works so well
- 10:26 – An important thing to keep in mind
- 10:41 – The potential results that you can get from this
- 12:01 – The types of fitness business this can work for
- 12:12 – “10-10-40-40” and repurposing the email’s content
- 13:51 – I did this and it worked really well

566 – The Marketing Mindset That Attracted 20,000 New HIT Strength Training Clients — with Tim Dettmann
565 – How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)
564 – The “Proven Process” That Grows Sessions + Revenue and Makes Your Strength Training Business Stand Out From The Competition (with Hannah Johnson)
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