239 – Luke Carlson – Are you a Personal Trainer or a Business Owner?

Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff and Dr James Fisher), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals.

In this mini episode, Luke Carlson shares some tips and insights on how to know what path fits you (personal trainer or business owner).

Want to be a business owner? Get proven systems from Luke inside HIT Business Membership

 

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Show Notes

• 1:29 – The identity crisis
• 8:50 – Joe Cirulli as Luke’s role model 
• 11:47 – How to evaluate what area fits you
• 22:52 – Read to master your craft

Selected Links from the Episode

• Discover Strength 
• Club Industry Conference
• Gainesville Health & Fitness
• Resistance Exercise Conference (REC)

People Mentioned

• Dr. Wayne Westcott (Listen to my podcasts with Wayne Westcott here: Part 1, and Part 2)
• Joe Cirulli (Listen to my episode with Joe HERE)
• Matt Hedman
• Dr. James Fisher (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Dr. James Steele (Listen to my episode with James here: Part 1, Part 2, Part 3, and Part 4)
• Winston Churchill
• Ronald Reagan

Listen to Luke Carlson’s other appearances on the podcast:

• Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training
• What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments
• James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out
• Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
• Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
• Luke Carlson – How To Delegate In Your High Intensity Strength Training Business
• Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit
• Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 1
• Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 2