10 Reasons NOT to Start a HIT Business with Luke Carlson

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Luke Carlson

Luke Carlson (luke @ discoverstrength.com) is a Certified Exercise Physiologist & Kinesiologist, and CEO of Discover Strength, a personal training business based in Minneapolis and four other personal training facilities in Minnesota.

Luke is a sought after speaker on leadership and business management. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference.

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If you’ve been thinking about starting your own HIT studio business, you need to consider the whole picture, and tune in as Luke enumerates the 10 reasons why you should NOT start a HIT business.

Still want to move ahead with your business? Then you should join HIT Business Membership

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Show Notes

2:14 – You don’t enjoy human interaction
3:59 – You’re not comfortable selling
7:55 – You’re not willing to commit to learning more about business
12:30 – You’re not comfortable signing the front of a cheque but not the back of the cheque
15:21 – You’re not comfortable with public failure
24:34 – You don’t love it, live it, breathe it
30:01 – You don’t like developing and writing systems & processes
33:15 – You’re not passionate about growing other personal trainers
38:17 – You lack focus
45:20 – You have low ‘C’ (Capacity)
50:59 – You’re not interested in working early mornings, and evenings, and weekends