“We have dramatically underestimated the upside potential of a high intensity training business.” – Luke Carlson
Luke Carlson (Luke [@] DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries.
Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE
Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business, and life changing networking opportunities, which will retool and inspire you to hit and exceed your business goals. Register HERE
If you had any doubts over the opportunity and potential financial reward in HIT business, Discover Strength’s smallest studio (900 Sq Ft exercise floor) currently generates $1.6 million USD! This is much more than what is quoted at the end of the episode.
Access proven systems from Luke inside HIT Business Membership
Check out Luke’s other appearances on the podcast here:
- Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training
- What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments
- James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out
- Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
- Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
In this episode, we cover:
- How to delegate effectively in your business
- How to find and hire the best people
- How to find clarity and significantly boost your productivity
- … and much, much more
Download How to Attract Great Personal Trainers PDF
Enjoy!
- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.
As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE
Selected Links from the Episode
- HIT Business Membership
- Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
- MedX
- MedX Avenger
- Hammer Strength
- Nautilus
- Mayo Clinic
- Patty and Dave Durell – Hiring, Overcoming Failure, and High Intensity Nation (#156)
- Servant Leadership
- Boiler Room
- Rockefeller Center
- Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
- Stanford University
- Stanford Business – Executive Program in Leadership: The Effective Use of Power
People Mentioned
- Doug Holland (Listen to my episodes with Doug here: Part 1 and Part 2)
- Dr James Fisher (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4, and Part 5)
- Dr. James Steele (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4, and Part 5)
- David Gschneidner (David teaches you and your trainers how to generate more sales, referrals, and retention in the HIT Business Membership here)
423 – Service Over Marketing: Luke Carlson’s Take on the Fatal Mistake in Fitness Business
415 – Defying Limits: Unpacking Progress Plateaus in High Intensity Training with Luke Carlson and Dr. James Fisher
411 – Maximizing Profits: Secrets to Boosting High-Intensity Training Prices Without Losing Clients with Luke Carlson (Timeless Throwback)
In my opinion, Luke Carlson is the best of the best as regards trainers. He has more balance as regards his training paradigm than other HIT trainers.
https://blog.discoverstrength.com/fit-tips/sprint-interval-training-workout
Marc
Very good podcast With excellent advice & wisdom from Mr Carlson . One of the best pieces of advise Mr Carlson offered was to always think of the brand ( what your providing to the people ) as opposed to getting caught up in your ego .
Thanks Enlite.