
Luke Carlson
Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.
Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit.
In this podcast, we discuss how to promote your business in colleges/universities, strategies on hiring and on-boarding, and Luke’s recent presentation at the Resistance Exercise Conference on how to attract and keep great personal trainers in your HIT business.
Get proven business systems from Luke inside HIT Business Membership
Once you’ve listened to this episode, listen to Part 2 HERE
Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals – Register Here
Enjoy the show!
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Show Notes
Click the link below to listen from the exact time stamp on Overcast:
- The “Goose and the Golden Egg” [02:10]
- Philosophical approaches to run a business [05:17]
- How to attract the right candidates for your HIT business [07:00]
- The SIIP and WIIP internship programs [12:45]
- How to promote the program to colleges/universities [19:45]
- The Discover Strength hiring process [23:06]
- The Discover Strength on boarding process [28:05]
- The Discover Strength trainers’ compensation [33:20]
- Importance of maxing out gross margin [35:68]
- How to give trainers the opportunity to generate more income [41:59]
- What is the best way to keep in touch with Luke [44:50]
- The Real HIT Experience, also Resistance Exercise Conference (Schedules and Updates) [45:03]
Selected Links from the Episode
- Discover Strength
- Resistance Exercise Conference
- The Goose that Laid the Golden Eggs
- Discover Strength careers
- If You Like Exercise… Chances Are You’re Doing It Wrong: Proper Strength Training for Maximum Results by Gary Bannister
- University of Minnesota
- McDonald’s Hamburger University
- Gross Margin
- Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Dr Doug McGuff and John R. Little
- The Body By Science Question and Answer Book by John R. Little and Dr Doug McGuff
- Nautilus Bulletins #1 and #2
- The Real HIT Experience
- Thom Tombs and Craig Hubert – The Resistance Exercise Conference 2019 (#202)
People Mentioned
- Stephen Covey
- Hannah Stael von Holstein (Listen to my episode with Hannah HERE)
- Dr. James Steele (Listen to my episodes with James Steele here: Part 1, Part 2, Part 3, Part 4)
- Dr. James Fisher (Listen to my episodes with James Fisher here: Part 1, Part 2, Part 3, Part 4, Part 5)
- Ralph Carpinelli
- David Gschneidner
- Fred Hahn (Listen to my episode with Fred HERE)
- Thom Tombs (Listen to my episode with Thom HERE)
- Craig Hubert (Listen to my episode with Craig HERE)
that’s another great one! Could you please clarify what’s included in the HIT membership (with reference to Discover Strenght and operating manuals). THanks!
Thanks Manlio.
Sorry this reply is late. I only just fixed the blog comments!
HIT Business Membership provides:
– 80+ HIT Business Blueprints (MP3s and PDFs)
– Countless Templates, Forms, Checklists, and Resources to help you build your business
– Private community 70+ High calibre HIT entrepreneurs
– Monthly Q&As with HIT business / HIT experts (all recorded)
– Personal support from me via the forum and email
Join here –> https://highintensitybusiness.com/membership-general
Forgot to say, most of the blueprints and some of the resources are from Discover Strength. We also have operating manuals and similar resources of a very high standard from other successful HIT businesses.
Aesop’s estate wants their royalty.