215 – Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 1

Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit.

In this podcast, we discuss how to promote your business in colleges/universities, strategies on hiring and on-boarding, and Luke’s recent presentation at the Resistance Exercise Conference on how to attract and keep great personal trainers in your HIT business.

Get proven business systems from Luke inside HIT Business Membership

Once you’ve listened to this episode, listen to Part 2 HERE

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals – Register Here

 

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Show Notes

Click the link below to listen from the exact time stamp on Overcast:

• The “Goose and the Golden Egg” [02:10]
• Philosophical approaches to run a business [05:17]
• How to attract the right candidates for your HIT business [07:00]
• The SIIP and WIIP internship programs [12:45]
• How to promote the program to colleges/universities [19:45]
• The Discover Strength hiring process [23:06]
• The Discover Strength on boarding process [28:05]
• The Discover Strength trainers’ compensation [33:20]
• Importance of maxing out gross margin [35:68]
• How to give trainers the opportunity to generate more income [41:59]
• What is the best way to keep in touch with Luke [44:50]
• The Real HIT Experience, also Resistance Exercise Conference (Schedules and Updates) [45:03]

Selected Links from the Episode

• Discover Strength 
• Resistance Exercise Conference
• The Goose that Laid the Golden Eggs
• Discover Strength careers
• If You Like Exercise… Chances Are You’re Doing It Wrong: Proper Strength Training for Maximum Results by Gary Bannister
• University of Minnesota
• McDonald’s Hamburger University
• Gross Margin
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Dr Doug McGuff and John R. Little
• The Body By Science Question and Answer Book by John R. Little and Dr Doug McGuff
• Nautilus Bulletins #1 and #2
• The Real HIT Experience
• Thom Tombs and Craig Hubert – The Resistance Exercise Conference 2019 (#202)

People Mentioned

• Stephen Covey
• Hannah Stael von Holstein (Listen to my episode with Hannah HERE)
• Dr. James Steele (Listen to my episodes with James Steele here: Part 1, Part 2, Part 3, Part 4)
• Dr. James Fisher (Listen to my episodes with James Fisher here: Part 1, Part 2, Part 3, Part 4, Part 5)
• Ralph Carpinelli 
• David Gschneidner
• Fred Hahn (Listen to my episode with Fred HERE)
• Thom Tombs (Listen to my episode with Thom HERE)
• Craig Hubert (Listen to my episode with Craig HERE)