Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.
Learn how you can own a Discover Strength franchise HERE
Listen to my previous podcasts with Luke HERE.
Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.
Listen to my previous podcasts with Michael HERE.
In this episode, Michael Petrella and Luke Carlson talk about the future of HIT, how to start a HIT studio post COVID-19, how to identify your target market, marketing and client acquisition strategies, and much more.
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- Listen to it on Apple Podcasts
- Stream by clicking here
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- 1:39 – COVID-19 and reopening updates
- 13:13 – Post COVID-19 mindset and future plans
- 24:31 – Impact on consumer behaviors
- 35:16 – Future of HIT and business opportunities
- 42:25 – Workout protocols during COVID-19
- 49:07 – Why health clubs are viewed as ‘excertainment’
- 54:28 – Basic checklist to start a studio post COVID-19
- 1:18:21 – Identifying the target market
- 1:25:29 – Marketing and tactics to getting your first clients
- 1:40:48 – Advice for startups and HIT entrepreneurs
Selected Links from the Episode
- Preparing Your HIT Business for Coronavirus (First podcast on Coronavirus with Mike Petrella and Luke Carlson)
- COVID-19 Pandemic
- Resistance Exercise Conference (REC)
- Nautilus Inc.
- MedX Machines
- The Art of Manliness: Classic Skills and Manners for the Modern Man by Brett McKay and Kate McKay
- 204 – Michael Petrella – How To Deliver The Perfect Introductory Workout
- Dynavec Multi-Directional Resistance Systems
- Pendulum Machines
- The Day After Tomorrow
- Hammer Strength Equipment
- HITuni (HIT Courses)
- Canadian Fitness Professionals Inc. (canfitpro)
- GoodLife Fitness
- Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin
- Business Network International (BNI)
- Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Doug McGuff and John Little
- Marketing episodes with Luke:
- 293 – How to Make your HIT Business Thrive in 2021
- 280 – Luke Carlson – How to Build a Six-Figure HIT Studio “Lifestyle” Business
- 270 – Luke Carlson – The Complete Fitness Studio Recovery Plan
- 269 – Luke Carlson – How to Generate $44,460 Per Week with Virtual Personal Training
- 256 – Luke Carlson and Dr Bryce Lee – Hiring, Referral Marketing, and Startups
- 145 – Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
- 257.5 – How to Adapt your HIT Business to COVID-19 with Adam Zickerman, Luke Carslon, Melinda Hughes and Skyler Tanner