Luke Carlson’s Top 5 Books For High Intensity Strength Training Entrepreneurs

Luke’s #1 book for high intensity strength training entrepreneurs (Photo courtesy of http://www.mcknightadvisory.com/)

I asked Discover Strength, CEO and Founder, Luke Carlson – “What are your top 5 books for HIT entrepreneurs?”

Enter Luke Carlson

My top 5 books for a HIT entrepreneur, in no order:

• Traction – Gino Wickman ( Amazon US / Audible / Amazon UK )
• Different: Escaping the Competitive Herd – Youngme Moon ( Amazon US / Audible / Amazon UK )
• 3 Signs of a Miserable Job (this book has been renamed The Truth about Employee Engagement) – Patrick Lencioni ( Amazon US / Audible / Amazon UK )
• 22 Immutable Laws of Marketing – Al Ries and Jack Trout ( Amazon US / Audible / Amazon UK )
• How to be a Great Boss – Gino Wickman ( Amazon US / Audible / Amazon UK )

2 runner ups are The Experience Economy ( Amazon US / Audible / Amazon UK ) and Great CEO’s are Lazy ( Amazon US / Audible / Amazon UK )

If someone went ALL IN on the content of the first 5 books, they would be in a position to build a great company.

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries.

Listen to my podcasts with Luke here:

• Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
• Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
• James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out
• What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments
• Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training

Get exclusive content from Luke Carlson on how to grow your high intensity strength training business – Click Here