If you are visiting this page, you may have been directed here from one of our other sites. We have a firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with any website controlled by High Intensity Business and have created this policy to apply across our various websites and apps.
We hold the privacy of your personal information in the highest regard and this privacy notice provides you with details of how we collect and process your personal data through your use of our sites to enable you to make informed decisions about your personal information.
By providing us with your data, you warrant to us that you are over 13 years of age
When we talk about ‘us’ ‘we’ or ‘our’, we mean High Intensity Business or Corporate Warrior Ltd, 11 Ingleby Road, Ilford, Essex, UK, IG1 4RX and we are the operator of the website from which you accessed this privacy policy and any other websites or apps controlled by High Intensity Business (collectively ‘website’). We are the data controller and we are responsible for your personal data.
When we talk about ‘you’, we mean you as a participant or user of this website or services of this website.
‘Personal information’ is information that directly identifies you, such as your name and email address, or data that could be used, on its own or in combination with other data, to identify you.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by issuing a ticket at support [email protected]
1. Staying Anonymous
You can browse our online services anonymously. However, if you request information, sign up for our communications or podcast or purchase any of our products or services, you will need to identify yourself and at that point we will collect your personal information. If you do not give personal information to us, it will affect our ability to provide you with requested information or to deliver our products or services.
2. Collecting personal information
At all times we aim to only collect the minimum information we need for the services we are providing and to only use the information for the purpose it has been provided. For example, if you sign up to our newsletter, we will collect and use your email address to send our newsletter. As you would expect, the more involved you are with us, the more information about you we will collect.
There are some unusual terms in new legislation that affect how we tell you about the way we manage your personal information. One is letting you know the ‘lawful ground’ for what we do. This just means we are letting you know that there is a provision in the legislation that says it is alright for us to collect or use your information for a purpose that is considered a ‘legitimate interest’ of our business.
The main way we collect information about you is when you give it to us and this can happen in a variety of ways. We may process the following categories of personal information about you:
- Communication data: which includes any communication that you send to us. This might be when you join our mailing list or when you contact us through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. Communication data may also include geographical data if you enable this within our app so that we can send you communications relevant to your geographical location. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interest in replying to communications sent to us, keeping appropriate records and to establish, pursue or defend legal claims.
- Customer Data: which includes data you give to us when you purchase goods and/or services from us including any of our business training programs or events. This will include basic information about you and the information we require for billing purposes such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details (last digits only). We use third party services for processing payments such as PayPal, EWay and Stripe and we do not receive or store your full card payment information. We process this data to supply the goods and/or services you have expressed an interest in or purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into that contract and our legitimate business interest of keeping records for accounting purposes.
- User Data: which includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interest in properly administering our website and our business.
- Technical Data: which includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interest in properly administering our website and our business and to grow our business and to decide our marketing strategy.
- Marketing Data: which includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our online services, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. We may use surveys or contests to request information and you are not required to enter or use these services. Our lawful ground for this processing is our legitimate interest in studying how customers use our products/services, developing our products, growing our business and to decide our marketing strategy.
- We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts, YouTube advertising or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. We may use pixels for retargeting to do this. Our lawful ground for this processing is legitimate interest in growing our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
3. Collecting information from third parties
As discussed above, we collect personal information about you when you give it to us and when it is collected by our website however we may also collect personal information that is given to us or available to us by a third party (for example, information that is on a publicly maintained record or that you have made available on a public platform).
We may automatically collect certain data from you as you use our website by using cookies and similar technologies.
We may receive data from third parties such as analytics providers like Google, advertising networks such as Facebook, information providers such as Google, providers of technical, payment and delivery services, such as data brokers or aggregators. These third parties may be within the EU or outside of the EU.
This information forms part of the personal information described in this policy. We will not intentionally collect personal information that is unintentionally disclosed.
4. Collecting sensitive information
We do not intend to collect sensitive information about you and request you never disclose information about your health, racial or ethnic origin, political opinions, religious beliefs or sexual orientation on our website or any blog or social media account associated with our website or business. If you include your photograph in our online forum please be aware that other forum users may make assumptions about your racial or ethnic background.
5. Children’s privacy
Our services are not designed to be used by minors under the age of 13 and we do not intend to collect information about such minors. We will make reasonable endeavours to delete any details of users under the age of 13 years where a parent or guardian has notified us that any such details have been obtained. By providing us with your data, you warrant to us you are over the age of 13. If you are over 13 but under 18 you may be able to use our services however only with permission and guidance from your parents or guardian and we request that their personal information be used not yours.
6. Testimonials
If you provide us with a testimonial, you give us your consent for the use of your name, likeness and the date of service delivery to be displayed on our website or in our other marketing material, together with the content of the testimonial that you provide. We may edit your testimonial but will only do so where possible without changing the meaning of what you have said. We may store and/or use your testimonial for a period of up to 7 years from the date it is given. We process this information based on your consent which you may withdraw.
7. Marketing Communications
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business). Sometimes we may recommend sharing your information with a third party for their marketing purposes. Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us.
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided for other transactions such as purchases.
8. Social Networking Services and links to other websites
You can connect with us via our social media pages on Facebook, Instagram, YouTube, Twitter and LinkedIn.
We may provide links to other websites or use social networking services to communicate with the public about our work. When you communicate with us using these services we may collect your personal information. The social networking service will also handle your personal information for its own purposes and have their own privacy policies. You should become familiar with the privacy policies of any service you use.
9. How we use Cookies and other identifiers
We use a range of tools provided by third parties including our website host, third party service providers and search engine browsers to collect or view access and traffic information for statistical, reporting and maintenance purposes. Third party providers have their own privacy policies. We also may also use tracking pixels, cookies and session tools to improve your experience when accessing our online services.
The data collected by cookies does not usually identify you but may be combined with other information to identify you. If we identify you using information from cookies, we may use that information to track how you use our online services and send you information more specific to your needs, or to invite you to purchase our services.
The kind of information that can be collected includes:
- device specific information such as mobile network information
- server logs including your IP address, the times you use our services and system activity
- location information including IP address, GPS, and Wi-Fi access points
- local storage availability
We use the information to help to track your use of our online services to improve your user experience and the quality of our services.
10. Use and disclosure of personal information
In summary, as a legitimate business interest, the personal information we collect about you is used:
- to verify your identity
- to enable you to use our services
- to process orders, registrations and enquiries
- to provide you with information about events, products and services that may interest you
- to provide you with personalised service or special opportunities
- to allow you to participate in interactive features of our online services
- to run competitions, prize draws, and promotions (if any)
- to facilitate our internal business operations
- to improve our products or services and in planning new products or services
- to conducting market research surveys
- to monitor compliance with our Terms and Conditions.
With your consent or at your request we may:
- share your contact information with third party organisations who offer products or services that may be of interest to you (if you agree to receive such information)
We never sell, lend or lease your identifiable personal information.
We may also disclose your information to:
- Other companies in our group who provide services to us.
- Third party suppliers we engage to provide services which involve processing data on our behalf, for example IT and system administration services. In this case, we will require them to use that information only for the purpose of providing the services we have requested, and in compliance with the provisions of this privacy policy.
- Payment third parties if there is a dispute over a payment. For example if PayPal contacts us regarding a dispute over a payment, we will provide PayPal with user activity information such as IP address and activity linked to the IP address, billing details on our system etc to allow the payment dispute to be resolved.
- Professional advisers including accountants, lawyers, bankers, auditors and insurers.
- Government bodies that require us to report processing activities.
- Third parties where we are required to in accordance with the law and reserve the right to fully co-operate with any law enforcement authorities or court order requiring or requesting us to disclose the identity or other usage details of any user of our online services, or in accordance with a properly executed court order, or as otherwise required to do so by law.
11. Security and overseas recipients
We are committed to ensuring that your information is secure to industry standards however no system can be 100% secure and, provided we have acted in accordance with this policy, we are not responsible for loss you may suffer should your personal information be unlawfully accessed. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis.
Not all countries have the same level of privacy protection as the country within which you reside. You acknowledge and agree to our processing of personal data across international borders in this way. We will do our best to ensure your data is protected to a similar standard as set out in this policy by using third party providers with similar privacy protections.
We will also take reasonable steps to protect all personal information within our direct control from misuse, interference, loss, unauthorised access, unlawful or accidental destruction, modification or disclosure. To prevent unauthorised access or disclosure we use respected hosting services, firewall and other electronic security procedures and managerial procedures to safeguard and secure the information we collect from you.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
12. Opt-out/ unsubscribe
If we provide you with the opportunity to receive information about products or services from other carefully selected organisations (our business partners) about the products or services they offer, and you elect to do so, you can change your preferences at any time using the unsubscribe function within their emails.
Similarly, our marketing emails/newsletters will also have an unsubscribe option if you would like to opt-out. You can also update your subscription settings if you are a subscriber.
If you continue to receive communications you have unsubscribed from, please contact us by issuing a ticket at support [email protected] and we will remedy the problem.
13. Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for five years after they stop being customers.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
14. Third Party Links
This website may include links to third-party websites, plug-ins, applications and advertisements. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or content. When you leave our website, we encourage you to read the privacy notice of every website you visit.
15. Updates
We regularly review and may update our privacy policy from time to time. The updated provisions will apply from the date they are posted on our website, so we recommend that you re-visit this privacy policy when you use our online services.
16. Accessing and correcting your personal information – Your legal rights
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent (note: some of these rights only attach to individuals located within the EU).
You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please contact us by issuing a ticket at support [email protected]
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. For record keeping purposes, we will record and store all information exchanged during an exercise of your rights under this clause. These records will be stored securely and separate from our main active business systems.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you request to have your information erased (also known as the right to be forgotten), we will, if appropriate, delete your personal information from our active business operating system. Your personal information will however continue to be stored within our backup(s) as we are unable to delete specific items from our backup. It will be deleted at the next scheduled backup deletion. We will keep a log of your request to be forgotten so that, should our backup be used to restore our operating system while your personal information is still stored, your personal information will again be removed from our active system upon restoration.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office in your country. For instance, in the UK contact the Information Commissioner Office at www.ico.org.uk. We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
What Craig explained about driving through the positive makes sense. I myself do this, probably a bit different, too. This is IMO also what the intend should be at the point of deep fatigue with max. effort. Its all effort based, the efort recruits the amount of fibers needed (with the firing rate needed). I do the initial first 40 seconds(about) slowly by intention and i fatigue sets in increasingly I apply this drive through idea. At some point of max effort the resistance moves at a slow enough speed and despite staying at max effort and motor drive the speed decreases dramatically. Also like Craig, no swinging starts. To control this all the mental energy and attention goes into what I’m doing……..so no distractions allowed.
Not to forget, I liked the podcast.
Luke Carlson also spoke about the ” intent ” to drive through those last few reps as well trying to move quickly although you probably won’t be able to because of fatigue .
One of the best i’ve heard yet ! Excellent ! I totally agree with much of what Craig said including the part about the positive aspect of the exercise . I’ve found that very slow positives are not very productive in that they seem to put a lot of stress on the joints & connective tissue . As a matter of fact i actually didn’t use positives in my training for a long time and just used negatives & statics . I saw the positive as quite frankly a waste of time and actually presents the most danger in terms of for example the bottom of a press , and coming out of that position very slow where the body is in the most vulnerable position isn’t good . Driving through the positive is a good way to describe what i’m currently doing on push-ups and by driving i mean 2 seconds or so to the top . And the contraction & burn in the muscles is excruciating !
While not everyone who advocates HIT training is dogmatic there does indeed exist this attitude among some that you ” must ” do this and you ” must ” do that . The primary determinate with respect to good results is always going to be EFFORT despite the particular variables involved . I’ve also seen first hand that many don’t train nearly as hard as they presume they do . As far as number of exercises per session i couldn’t agree more with the statement that many exercises can’t be performed per workout if done with high effort . I personally find it’s not possible for me to perform more than two perhaps three exercises per session and give true justice to each movement , with the third movement and to some degree the second suffering to some extent .
Same here! And that has come to such point with time too.
Yes true !
Hey guys Awesome episode. Cheers Craig&Lawrence, I very much enjoyed your conversation!
On the topic of the positive part of the repetition, I think I hear what Craig is saying and it seems to me I have an explanation. There are two points. For one, the positive part of the repetition is The most energy challenging one. For similar TUT, say 60 seconds TF, things will look Very different in terms of feeling and respectively follow up recovery if one’d do different ratios of rep speeds e.g. 3 reps total, but 10/10 vs. 5/15 vs 15/5…the medium one being the easiest on the system. In this sense, the statics, even in the hardest point of ROM are still going to be the easiest on the system (even very very hard to the muscles). So if Craig or anyone is more of a “system fatiguing” guy, or one has become more such with time (bult size and strenght), I can see how the duration of a posistive part of the Rep would mattter a lot. Second point is, that moving deliberatly very slow, relies on achieving fatigue in order to recruit maxumum amount of muscle fibers. So that fatigue model, has a potential drawback. Since we reqruit muscle via our nervous system and that process is very much dependent on CV fatigue as well (as a lot of other things are dependent on personal CV capacity and fatigue treshold), it may be the case for a good number of people to end up not stimulating a lot of fibers in the end of a long set, despite reaching Failure (inability to continue in proper form).
And Lawrence, on your notion about your gilfriend reaching failure, I’d like to say from my personal experience, women rarely are able to push themselves hard. Their perception of effort seems to be on the very low end in general. The only practical method of pushing them and teachig them what they should look for in a workout has been training in Max Pyramid style for some time :))) That kind of does it I’ve found.
I may have missed this, but did Craig mention what his typical TUL is for any particular exercise… or a rep range?!
It is good that he was able to recover from his serious health issue. But it is hard to learn much from his experience since the causes seem unknown. I can understand, though, why he might have gravitated toward abbreviated routines, just given the impact of that his heart issues might have had on work capacity and endurance.
Regarding his weight and size: He says that when he competed in bodybuilding, he was 225 at 5’10”. You suggested that, as a bodybuilder, he must have been less than 10% body fat. Just for fun, I plugged those numbers into an online calculator, and got a Fat Free Mass Index of 29. Now for some perspective: an ‘average’ male has a FFMI around 19; the upper limit for natural trainees is thought to be about 25. Some have argued that a few genetic freaks can get to 26 or 27 naturally. 29 is well into the range that can only be reached by genetic freaks using steroids. Now I am not saying he is a steroid user. I accept his denial at face value. But I am suggesting that something about those numbers is off, they are just too good.
Regarding his observations of seeing people train in other styles and not having much progress to show for it: isn’t that pretty much true of any kind of strength training, even HIT based? Dramatic gains, if they are going to happen, will happen in the first year. After that, you are into the plateau of greatly diminished returns.
About training to failure: Arthur Jones was famous for saying that you haven’t trained intensely if you haven’t thrown up after a set of barbell curls. This never made much sense to me: the biceps are just not that big. If you properly focused your effort on the target muscles, why would such a small amount of muscle mass be able to produce so much systemic stress that you would get nauseous? Leg presses, squats, deadlift: sure. Bicep curls???
So do you need to feel like your head is about to blow off to know that you trained intensely enough? That seems like an exaggeration, one that perhaps suggests insufficient focus on the real purpose of the exercise. For me, if I use enough weight, it is fairly obvious when I’ve reached a fatigue level where movement can no longer be sustained. I also know how to cheat, break form, involve other muscles in order to sustain movement beyond that point. But that seems to violate the spirit of the HIT approach.
I agreed that moving arbitrarily slow at the beginning of a set isn’t that important, since you are just using those reps to fatigue the muscles. I find it much easier to move in a smooth, controlled manner (don’t throw the weight, just squeeze it up) and let my speed slow down organically as I weaken the muscles to the point that movement stops.
Interesting that he uses mostly standard gym equipment; aside from the Nautilus pullover, I didn’t hear any fancy machines or exercises mentioned. Instead, it was free weights, smith machine, cable machines, etc.
Regarding the discussion about judging people’s level of intensity at failure, and your girlfriend’s experience: https://www.t-nation.com/training/strength-training-for-women
Perhaps it all comes down to differences in neuromuscular efficiency.
I think that with barbell curls you’re contracting so much more than just the biceps in order to coordinate/stabilize the bar that it can sometimes , if pushing very hard can make you feel a bit nauseous .
I’ve experienced that on an ARX machine, doing biceps curls. And in that case it was not because of stabilization issues, as you are not holding actual weight and balance is not an issue at all. Simply doing a few max reps (the machine resists you perfectly matching your whatever strength 100 % throughout the complete ROM), really taxes you out big time. If you are not careful, you can easily overwhelm yourself and eventually feel dizzy… doing biceps curls.
How does someone that nearly died not actually know what their heart condition actually was. “My heart was like a carrier bag”? Tbh with greatest respect I thought the same re Greg Anderson’s vague diagnosis a couple of episodes back.
I also get the feeling that Craig may be exaggerating a little here and there…
Let’s all be thankful that Mr Hartley survived his heart ailment . All kinds of things befall people and science/medicine simply cannot explain them . There’s much that is still unknown about the human body and we have to accept that although that doesn’t mean we know nothing and will never learn anymore .
Great stuff! With over four decades of Heavy Duty/HIT under my (well worn) belt, I can say with 100% conviction it works! Where it fails for the masses is they don’t work for it. The two main culprits I have seen are: 1) there’s failure then there’s FAILURE! Many shortchange themselves about what they are truly capable of getting out of a set. 2) There’s no cookie-cutter Heavy Duty routine. Mike NEVER claimed that! Heavy Duty was a dynamic, ever evolving entity. Mike provided an ideology, as a critical thinker, in the hopes others would individualise them to their personal needs. That’s where the lazy wants someone else to do the thinking for them, then blames Mike’s or his ideas for “not working” for them.
Hey Lifter, thank you for your comment. I completely agree that HIT or any resistance training performed to momentary muscular failure will yield the same results, and the best results. Yes, training to failure can be difficult depending on one’s mental toughness and exercise selection e.g. try doing wall-sits to MMF vs a MedX Leg Press, very different difficulty level. Interesting point, regarding Mike’s Heavy Duty. Makes sense to me!