
Pete Cerqua
Can you really double your HIT studio’s revenue or your earnings as a personal trainer using Pete Cerqua’s Million-Dollar framework?
Here’s Pete’s challenge to you: I dare you to try it strictly and then tell me it doesn’t work.
Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men, but most importantly, he is an incredibly successful strength trainer and fitness business builder — and he can walk you through how to build your own wildly successful strength studio… if you’re ready for it.
His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua
If you’re a HIT business owner or a strength trainer and you want to make the most of your skillset and help as many people as you can (including yourself), you need to give this episode a listen — you’ll get the 4-step framework that will put you on the road to success and Pete will walk you through how to execute it.
Don’t miss this one!
Download a FREE step-by-step guide on how to get endless referrals NOW
Apply for 1-on-1 HIT Business Coaching With Million-Dollar Trainer Pete Cerqua
♣️ Join the Best HIT Business Membership Here
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This podcast episode is brought to you by Imagine Strength.
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Show Notes
- 01:31 – Episode Introduction
- 03:40 – Pre-show banter
- 05:56 – Overview of everything we’ll be talking about
- 09:20 – Pete On What Your Mindset Should Be Going In
- 13:41 – STEP 1: Repackage and Give Your Clients an Upscale Experience
- 20:29 – STEP 2: Create New Workout Programs and Create Excitement About Them
- 23:12 – Why being different matters (and how to kill your business)
- 25:07 – STEP 3: How to Never Spend a Penny To Get Amazing Clients Willing to Pay You Right Away (The Right Way to Get Referrals)
- 36:51 – STEP 4: How To Hire Trainers — Expanding Your Business The Right Way
- 41:24 – What many HIT Business owners – even experienced ones – don’t understand
- 44:33 – Some quick, practical suggestions for immediate application
- 46:54 – Q&A Section
- 50:02 – Q1: What’s a good email subject line?
- 55:08 – Why you don’t really need paid social media marketing to be a successful trainer
- 56:19 – Q2: What do you do when you don’t get responses from people who participate in your referral program?
- 1:00:13 – What should you focus on? Results or service?
- 1:01:13 – Q3: Should you do client education through your waiting room TVs?
- 1:06:16 – Q4: If I introduce a new HIT protocol, is it just a one-and-done, or should it stay for a while?
- 1:10:52 – Q5: How should I execute when marketing through BNI?
- 1:14:21 – Q6: How can I create a waiting area if my studio is just in one open space?
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Pete Cerqua | Facebook | Instagram | YouTube | HIB Episodes
- Pete’s Exclusive High-Intensity Business Coaching Course
- Pete’s Books:
- High-Intensity Fitness Revolution for Women – Pete Cerqua (Book)
- High-Intensity Fitness Revolution for Men – Pete Cerqua (Book)
- The 90-Second Fitness Solution – Pete Cerqua (Book)
- HIB 421 – The Million Dollar Trainer’s Secret: Pete Cerqua’s Referral Program that Transformed his HIT Business
- HIB 257.5 – How to Adapt your HIT Business to COVID-19 with Adam Zickerman, Luke Carlson, Melinda Hughes and Skyler Tanner
- Adam Zickerman | Inform Fitness | HIB Episodes
- Skyler Tanner | Official Website | HIB Episodes
- Melinda Hughes | The Strength Shoppe | HIB Episodes
- Dr. James Fisher | Dr. Fisher on Research Gate | Solent University | HIB Episodes
- Mike Mentzer | Heavy Duty College (Mike Mentzer YouTube Channel) | HIB Episodes
- Dorian Yates | Official Website | HIB Episodes
- Ken Leistner
- BNI – Business Networking International | HIB Episode
- Optima Strength
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