High Intensity Business

Attention HIT Studio owner:

Generate a steady stream of income using our unique, proven, step-by-step system

Plus, learn how to future proof your business with virtual personal training

The first and only solution tailored to the HIT industry with business blueprints, expert community and personal coaching

There are thousands of fitness business consultants and memberships in the market...

NONE of them understand your business, until now…

Our online membership is the only place with proven HIT business systems, private coaching, and community with top high intensity training business owners and practitioners, including icons like Luke Carlson, Adam Zickerman, Dr Doug McGuff, and many more.

Blair Wilson

"Being apart of the HIT Business Membership community not only provides you with the information needed to navigate this crazy world, but it also gives you access to your peers who are either dealing with the same questions, or have solved that problem before.  

From switching over to auto-pay to mapping out target demographics; the membership, and it's members, have been a valuable resource for my team, and my business successes."

Blair Wilson, Owner, MedX Precision Fitness

Craig Hubert

“Whether you’re just starting out, or, like me, wanting to take your business to the next level, HIT Business Membership provides you with everything you’ll need. From SOP templates, interviews with folks who’ve been there and done that, and discussion forums with your peers. This is your one stop shop for everything you’ll need moving forward. It’s helped my business immensely, and I can guarantee it will help yours.”

Craig Hubert, Owner, Get H.I.T. Montreal, Canada

Achieve financial freedom doing what you love

HIT Business Member and Discover Strength Founder, Luke Carlson, consistently hears the the same theme from colleagues in the industry:

"I love what I do, but you just can't make much money with a HIT studio." 

Sound familiar?

You probably don't realise the true revenue potential of your studio.

Most owners assume that $150,000 to $300,000 in annual revenue is the upper limit.

Actually, HIT businesses are setup to make more money than virtually any model in the fitness industry.

Luke said that:

"Personal strength training combined with high revenue per unit of time combined with relatively low capital requirements, offers an incredible value proposition, and is producing businesses with higher revenue per square foot than the vast majority fitness business models."

In reality, a 1,500 to 2,200 square foot high intensity training studio should easily generate $800,000 to $1,200,000 in sales.

Even smaller studios should generate more than $500,000.

Discover Strength generate over $4,000,000 in annual revenue and the only place they share their secrets is inside HIT Business Membership.

These figures don't even account for the recent rapid growth of virtual personal training.

This presents a huge opportunity for you, since you can now offer premium personal training to anyone, anywhere.

You're no longer limited to your local area, and if desired, you can grow a whole new profit centre with very low overhead.

Luke Carlson - Virtual Personal Training

Within a couple of weeks, Luke Carlson and Discover Strength were able to pivot their training business and generate $44,460 per week with virtual personal training.

Whether you're interested in doing virtual or just studio-based training, you are in a strong position to thrive in the new economy.

Now, you can build a profitable business with a motivated team to help your clients achieve their health goals while you enjoy financial freedom and low stress, knowing you are making a huge difference to people's lives.

"Invaluable insights for HIT businesses"

Dr. Bryce Lee is a physical therapist and high intensity strength training enthusiast who long had the desire to start his own studio.

But without the right mentorship and practical business know-how, he was dragging his feet on his dream. From client acquisition, to pricing, process optimization, he just didn't know who to listen to when getting started!

That changed when he discovered HIT Business Membership.

Through the online content, he was exposed to the best minds in our niche industry and experts with invaluable insights for HIT businesses.

He got clear solutions to many of the problems he was facing and learned how to correctly value his services and develop methods to get new clients.

Bryce told me that now things are happening fast and he continues to rely on HIT Business Membership to grow and sustain his business.

Bryce Lee

"Thanks to the knowledge Lawrence has assembled, I started my studio and I'm so glad I did! When a peer is ready to start their own business, I send them to Lawrence's work without hesitation. My own business wouldn't be what it is without him!"

Bryce Lee, Owner, StrengthSpace

"His dream of helping people get strong is now having a chain effect"

Owen wanted financial freedom and to work for himself without a boss.

When he discovered SuperSlow and the principles of evidence-based strength training, he knew he found a way to feel comfortable in the fitness industry.

He was never a gym rat. He did not come from an athletic background. His biggest goal was to create a like minded community of gym misfits who never felt comfortable in the “gym scene”.

When Owen started his business, he tried some paid advertising and Instagram help from a generic marketing agency, but there was no structure to it. It didn’t work. It cost him thousands of dollars. He never got any objective results.

He wanted to work with someone who understood his business.

When he first joined HIT Business Membership he felt like “ah man. This is another thing I gotta do”.

But then he dived in and realised its bullet pointed and nutrient dense.

The minimum effective dose.

Then he told me "Where else could he go to get business advice that's so damn relevant to him?!"

He didn’t need to translate it from a personal trainer who’s successful doing high volume training or a different approach. He realised this is literally a community of people doing exactly the same thing he’s doing.

He’s been able to learn from their mistakes and find success through mentors.

Owen’s been able to use the client education templates and proven hiring processes to grow his business. He's used the content on lower back strength training to teach trainers how to convey the benefits to clients with confidence.

Before HIT Business Membership, Owen felt like he was at a buffet with way too many options. He just didn’t know what to eat because it all looked so good.

He told me that he would pile his plate up with tons of crap only to return to his table and only be able to eat a little bit of it.

HIT Business Membership has given him a smaller plate with healthier options on how to run his business and take only what’s essential so he can go back and digest all of it.

HIT Business Membership gave Owen a one-stop shop for all his business needs.

As Owen was telling me this over the phone, he was enjoying classical music in his beautiful home office, drinking "hipster-ass" coffee with full fat cream with his cat on his lap.

He’s working on various projects ON his business such as social media posts, a HR manual, and internal systems.

This is all happening whilst his wife and team mates are training over 30 people between his two locations before noon.

Owen said it’s a "cool feeling”, knowing that his dream of helping people get strong is now having a chain effect. And he can leverage that time to work ON is business and not just IN IT all the time.

Owen Dockham

"In just 10 months after opening, my business partner and I are consistently grossing over $20,000 a month from one location, and continuing to grow each week. All our systems have been upgraded by the knowledge gained from HIT Business Membership."

Owen Dockham, CEO, Live Oak Strength and Co-Founder, EverStrongSF

Generic fitness business memberships don't understand high intensity training...

Your struggle to grow your HIT business is not entirely your fault. The fitness business how to market is BIG. There are thousands of online courses and memberships to help you with your business.

It’s a really confusing world out there.

There’s a lot of charlatans, but there are also those who are well intentioned and can work well. But the problem is that even the good ones are not tailored to high intensity strength training. They don't understand your training protocol, session brevity and low frequency, and how you convey the specific value of HIT to clients.

But being the proactive business owner you are, you’re happy to invest in solutions to help you grow your business. And so you invest in one or two of these programs.

You start off feeling super motivated to learn and implement. But once you realise it wasn't built for you, this soon fizzles out. To make things worse, you forgot you committed to a 12-month contract… You spend the next few weeks trying to get out of this contract, when you know you should be focused on growing your business.

The next online program pops up on your device. You invest again, only to repeat the cycle.

The solutions you’ve tried all suffer the same problem: they don’t understand high intensity training business. They don’t understand your business.

The deluge of generic programs and questionable marketing tactics leaves you confused, overwhelmed, and stressed out.

It's time to put a stop to that.

Our membership is completely tailored to your high intensity training business. We give you business blueprints and systems, community, monthly Q&As, and private coaching bespoke to you.

It's your one-stop shop for all your HIT business needs.

We don’t tie you in to long term contracts. You go month-to-month. You only stay if you’re getting great results.

Your clients don't care about high intensity training

The fitness industry is a mess.

Ever since Aerobics was popularised in the late 60s, there has been a rapid growth in exercise modalities like Pilates, Yoga, HIIT, etc. As you know, not all modalities are created equal, and most are ineffective, inefficient, or worse, harmful.

We still live in a "move more" culture, where the quantity and duration of exercise is conflated with efficacy. You and I know that supervised high-effort resistance training is more effective and efficient than any other exercise modality.

The problem is that most people don't know that.

Many HIT business owners and practitioners waste way too much energy trying to convince prospects that their preconceived notions around exercise are wrong. The owners preach on how their training philosophy is the best, and lecture on the history of Arthur Jones, Nautilus and MedX machines.

Maybe you have made this mistake too?

We love this stuff, but your prospect doesn't care.

You've been taught to preach the history of HIT when that's that exact opposite of what you should do. Undoing this one thing may have a dramatic impact on your sales and retention.

These common mistakes coupled with a busy and confusing fitness industry make this business very challenging. So It's not entirely your fault.

But I have good news. It doesn't have to be this hard.

Fortunately for you, a large number of HIT business owners have figured out how to position and sell their services very effectively.

They’re using a different approach.

They are focused on the consumer and have found creative ways to introduce them to HIT without ever talking about high intensity training.

Inside our membership, these entrepreneurs reveal all of their secrets. They open up about their specific strategies and tactics in detail so you can implement them successfully in your business for more profit and less stress.

Your HIT studio is perfectly positioned to win...

We’ve entered a new world.

The new world presents you with huge opportunity. The market conditions are ripe for the HIT studio owner.

During the lockdown, almost every fitness facility in the US closed. Many will not reopen and most will struggle. They will struggle because they are typically just selling four walls.

They don’t don’t sell expert supervision and most don't have personal relationships with their customers.

But you do.

Moreover, people are craving human connection, coaching and exercise solutions. But they’re afraid and they want to be safe. Not only that but they want to buy from local businesses they trust.

Consumer values have completely flip flopped.

According to the consumer behavioural data, people are buying based on these values: helping others, safety, trust, and local.

The graph below is based on 4,888 survey respondents modelled against a consumer behaviour database of 200-million Americans.

Consumer behaviour data

If you're like me, you've been tuning into local radio and media to understand how the crisis was affecting you and your local neighbourhood.

It's no surprise then, that national big media consumption has dropped whilst local media consumption has increased significantly. Similarly, our political trust in local state and local government has increased dramatically.

This focus on local is a common theme in the data. We are seeing a retraction in globalisation as people shift their attention and seek to help their local community.

Just look how political trust has shifted to local below:

Consumer behaviour data

Your HIT business is perfectly positioned to take advantage of these new trends. Your service helps others by transforming their health and appearance. You offer the safest exercise protocol on the market.

Your exercise protocol is underpinned by a ton of scientific research and carried out by trusted expert trainers. Your business is focused on serving the local community.

You only do 1-on-1 or small group training, which means low exposure. Your facility is surgically clean. Your clients train briefly, infrequently, and in a sweat-free zone!

You use biomechanically congruent exercise protocols and machines to stimulate the best results in the safest way possible.

Furthermore, real estate costs are falling. So your relatively low studio overhead is even lower!

Due to business pulling advertising spend, Facebook and Google Ad pricing has plummeted. Now you can drive leads into your business for a fraction of the cost.

I could go on but I think you get the picture...

All the conditions are perfect for the HIT studio owner. They are perfect for you. The HIT studio business checks all of the boxes and is designed to thrive in the new economy.

But you might be thinking "but won't everything return to normal soon?"

No, it won't.

A vaccine is a long way off. And once it's tested and ready for public-use, it will take years to vaccinate everyone.

Vaccine or not, consumers are going to suffer from COVID-19 PTSD for a long while. We're not going back to 2019.

We've entering a new economy. Now, you have a huge head start.

99% of businesses aren’t aware of this radical change in consumer behaviour, and have not adjusted their business strategy.

They’re tone death and their business is suffering. But it won’t be long till they catch on and you have more competition.

Now is the time to capitalise on this information and make the right moves in your business. When you join our membership you can take advantage of the HIT community and business resources to help you align with these trends and get great results in your business.

How to build a recession-proof and highly profitable HIT business

Hi, I’m Lawrence Neal, Founder of High Intensity Business. 

In the past six years, we've helped many high intensity training entrepreneurs start and build successful HIT businesses.

Right now, we have 60+ clients within the HIT Business Membership community. Including many top names you probably know.

HIT Business Membership combines the collective experience and expertise from the best in the HIT industry. 

We are uniquely qualified to help you grow your business:

  • We host the #1 HIT podcast "High Intensity Business" (formerly "Corporate Warrior") with ~15,000 monthly downloads. 
  • We create content with the top HIT entrepreneurs like Luke Carlson (Owner, Discover Strength $4,000,000+ revenue), Kyle Recchia (COO, The Perfect Workout $20,000,000+ revenue), and Patrik Meier (COO, Kieser Training $193,000,000 revenue).
  • We have built a thriving community with the biggest names in HIT and ambitious entrepreneurs at all levels like Dr Doug McGuff (Ultimate Exercise and Author, Body by Science), Jeff Tomaszewski (Max Strength Fitness), Blair Wilson (MedX Precision Fitness), Owen Dockham (Live Oak Strength and EverStrong SF) and Ann-Marie Anderson (Ideal Exercise and Seattle HIT).
  • High Intensity Business generates six-figures in online revenue. I have rich expertise in online business, which I can use to help you improve your online marketing, and increase virtual personal training and online services revenue.
  • I have 10 years experience in complex B2B technology sales, generating over $10,000,000 in contract revenue. I have a strong sales and business acumen, which I will use to help you with your HIT Business.
  • Having recorded over 270 podcasts with experts in exercise and business and worked with dozens of HIT business owners, I've built a network of preferred suppliers with expertise in personal training business. You will get access to my unique network of partners including experts in SEO, website design, social media advertising, systems, software management, and much more.
Doug McGuff REC 2019
High Intensity Business Podcast
Community

Our Proven Process

HIB Proven Process

Our proven process to get you results fast is really simple.

After you join the community, you’re invited to send Lawrence a direct message to describe your number one biggest goal or challenge.

Lawrence will work with you personally via our private thread in the forum to help you solve that problem as quickly as possible.

You and Lawrence will leverage his experience and expertise, the exclusive business blueprints inside the membership, and the private community to solve your challenge rapidly.

Whether your challenge is to generate more leads, close more sales, improve client retention, or something else, it doesn’t matter.

Everyone in the community has been through your challenges and found the answer. With over 100 resources inside HIT Business Membership, it’s very likely we already have the solution for you.

Once we’ve solved your biggest challenge, we identify the next obstacle on your way to your goals and we repeat the process.

That’s it. It's simple and straight forward.

We just identify the biggest constraint, knock it down, and then move on to the next.

This is the fastest way to grow your business.

Kyle Recchia

"We have found the ultimate, objective resource for growing our fitness business and educating our people! I am so thankful for the work that Lawrence does, and that we have access to some of the most brilliant minds in existence. I HIGHLY recommend this program to anyone interested in learning and growing their business!"

Kyle Recchia, Chief Operating Officer, The Perfect Workout

Gain instant access to all these resources and take the guesswork out of making your HIT business more profitable

Get access to:

  • Proven, step by step blueprints (MP3s and PDFs) on lead generation, marketing, sales, retention, hiring, scaling, systematizing, productivity, pricing & packaging, personal training, virtual training, and everything else you need to explode your HIT business fast.
  • Immediate access to checklists, forms, systems, manuals, SOPs, and other resources for instant results.
  • Monthly Q&As with the top HIT business owners, practitioners, and exercise scientists.
  • Exclusive access to a high-calibre community of HIT entrepreneurs for support and collegiality.
  • Private forum-based coaching from the founder, Lawrence Neal, to help you get results quickly.
  • First access to HIT events and private virtual hang outs.
  • Access to the best services and freelancers to help you with your business.
Cassandra Av

"The content in here is like stumbling into the Alexandria Library of HIT and HIT Business. HIT Business Membership is akin to having access to a goldmine of valuable knowledge. Not only that, but it is ever expanding because of Lawrence's efforts and the contribution of the members. Just like Florence, Italy was the hotspot of the Renaissance movement, the HIT Business Membership is the Renaissance of HIT Business and Training. To those who hear the call to action from HIT, here is the invitation to be a part of the HIT Renaissance revolution!"

Cass Av, Owner and Trainer of Innate Strength Personal Training

Matt Nairn

"Owning a personal training business has various challenges that include issues with pricing, scheduling, working with specific clients, etc. Lawrence's podcasts have helped me get focused on what is really essential, and my business continues to benefit from his advice.”  

Matt Nairn, Owner, Mint Fitness

Nathan Cook

"HIT business membership is very beneficial to any HIT trainer wanting to start and/or grow a HIT business! Highly recommend!"

Nathan Cook, Evolution Fitness

Instant Access to Unique High-Value Content 

HIT Business Membership is the one place we put all of our top information products.  

Learn the essentials of growing a high intensity training business, including sales and marketing, client and trainer retention, operations management and systems, personal training, equipment acquisition, building a great team, virtual personal training services and much, much more. 

Get a CLEAR action plan in typically less than 1-Hour.

Content contributors include leading high intensity training business owners, executives, and leading exercise scientists including Luke Carlson, Hannah Stael von Holstein, Kyle Recchia, Dr Doug McGuff, James Fisher PhD, and many more.

HIT Business Membership indexes all of the private and public content in one place. And since we have the biggest HIT business library on the web, this means that you can search and find the exact solution you need to help you with your business.

membership content

HIT Business Blueprints Include:

The Traction Series

Whether you're just starting out or fixing an existing business, this is likely the best place to start and where you can leverage the 'Entrepreneur Operating System' from the book 'Traction' to build a solid foundation for your HIT Business. Discover Strength Founder & CEO, Luke Carlson, will show you how to use this proven system to conquer your goals and skyrocket your profitability.

Content includes:

  • The Traction Series - Introduction
  • Part 1 - Core Values
  • Part 2 - Core Focus
  • Part 3 - 10 Year Plan
  • Part 4 - Marketing Strategy
  • Part 5 - 3-Year Picture
  • Part 6 - 1-Year Plan
  • Part 7 - Quarterly Rocks
  • Part 8 - Shared By All
  • Part 9 - Right People Right Seats
  • Part 10 - Scorecard and Measurables
  • Part 11 - Issues List / IDS (Issues Solving Track)
  • Part 12 - Documented / Followed By All
  • Part 13 - The Meeting Pulse
Joeri Zwart

"Every HIT business owner can learn all they need to know to grow their business and improve their services using the HIT business membership. Period!"

Joeri Zwart, Founder Joeri Zwart Personal Training & author of the book 'The Power of Smart Training'

How to Start a HIT Business

If you're just starting out, this is the logical next step after 'The Traction Series' above. Once you have clarified your vision and strategy, you can now execute on the plan and start your dream business!

Content includes:

  • How to Name Your HIT Business
  • How to Setup a New HIT Studio for Success
  • How To Start A Mobile Or Home Based HIT Business

How To Generate More Leads

This is where you use proven blueprints from HIT industry experts to create a business with a strong lead generation system, which attracts lots of high quality clients to your business.

Content includes:

  • How to do a "Rifle Shot" to find Effective Marketing and Products for your Business
  • How to Generate 200 Leads with Event Marketing
  • How to Generate Leads with an eBook
  • How To Optimize Your HIT Website
  • How To Optimise Your Website SEO
  • How To Pre-Qualify Leads and Create Effective Marketing Campaigns
  • How To Get More Clients With PR
  • How To Get Referrals
  • How To Get Client Testimonials
  • How To Drive Prospects To Your HIT Business With Facebook Ads
  • How To Find And Advertise To Your Target Market
  • Ideal Exercise/Seattle HIT Marketing Tactics
  • How To Network To Create Strategic Partnerships and Generate Leads
Richard Wolff

Richard said the following about the content How to Generate 200 Leads with Event Marketing:

"Lawrence, this is worth my membership x 1,000."

Richard Wolff, Owner, MEDFitness

How To Convert More Sales

This is where you can create the systems from the best in HIT business to help you close >70% of your introductory consultations or workouts.

Content includes:

  • 5 Step Inbound Sales Process
  • How To Sell And Retain With The Proven Process
  • How To Overcome Sales Objections
  • How To Handle Objections And Generate More Sales In Your ARX Business
Michael Fach

"Having access to all the high class information and different attitudes and approaches to the high intensity training business is unique on the internet."

Michael Fach, Owner, X90Seconds

How To Retain Clients

This is where you learn how to reactively and proactively retain your clients, which is the key to growing a highly profitable HIT business.

Content includes:

  • How To Retain Your Clients
  • How to Thrive, Retain, and Protect with Virtual Training Services
  • How To Drive Retention and Referrals With Seminars
  • How To Maximise Seminar Attendance
  • The Importance Of Tracking And Communicating Client Performance For Increased Buy In And Adherence
  • How to Automate Feedback and Testimonials
  • How To Start A Podcast To Improve Retention And Generate More Referrals
How to Protect, Retain, and Thrive with Virtual Training Services

How to Optimize Operations

Improve your operations, efficiency, and productivity to take your business to the next level and increase profitability.

Content includes:

  • How to Record and Communicate Client Training Data across your Business
  • How to Assess Clients over Time
  • How to Create Your Medical History Questionnaire
  • How to Implement ZTD (minimalist GTD) in your HIT Business
  • How to Manage your Business Remotely
  • How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit
  • How To Create Effective and Lucrative Small Group Training Sessions
  • How To Develop Great Leadership To Drive Success In Your Business
  • How To Drive Results In Your Team With Goal Setting And Coaching
  • How To Figure Out Your 1-on-1 Session Length
  • How To Manage Your Team For Optimal Results
  • How To Run Effective Meetings That Drive Results In Your Business
  • How To Communicate And Set Expectations With Your Team
  • How to Manage a Toxic Partnership, Theft, and Massive Debt

How To Price & Package Services

Price and package your products and services to attracts the best clients, increase buyer frequency, and generate maximum profit for your business.

Content includes:

  • How To Raise Prices
  • 1-on-1 Personal Training Vs Group Training Vs Unsupervised Training
  • How To Create A Profitable Protein Shake Revenue Stream
  • How To Create Premium Monthly Memberships
  • How To Create A Highly Profitable Nutrition Service In Your Business
Bob Tomb

Bob Tomb said this about the content How To Raise Prices:

"Luke provides such powerful content! So fortunate to have you both leading the charge for improving our businesses!"

Bob Tomb, Owner, Hidden Gym

How To Scale Your Business

Create the systems and processes so that your business can run WITHOUT you and continue to grow, whilst maximising efficiency and customer experience.

Content includes:

  • How to Transition Away from Training Clients
  • How To Scale To Multiple Locations
  • One Big Studio OR Multiple Studios?
  • How to Become a Successful HIT Franchisor or Franchisee
  • Retaining Ownership vs Franchising Your Business

How To Build A Great Team

Attract only the highest quality candidates to your business and efficiently select the best fit using proven recruitment processes. This is also where you create compensation plans to keep your best trainers happy and maximise business growth.

Content includes:

  • How To Find The Best People For Your Business
  • How to On-Board and Develop Trainers
  • How to Create Win-Win Personal Trainer Compensation Plans
  • How to Recruit Great Trainers
Skyler Tanner

"The HIT Business Membership has made a huge difference in my business. The consolidation of resources surrounding educating clients, developing systems, and expanding service offerings has not only helped me dream better about where my business can go but it has also allowed me to make changes to how I do things RIGHT NOW that have positively impacted our bottom line. Highly recommended!"

Skyler Tanner, Owner, Smart Strength

Improve Your Personal Training

Cultivate you and your teams personal training skills by learning how to execute every area of personal training to help your clients stay interested, engaged, and get the best results.

  • How to Instruct a HIT Workout
  • How To Answer Questions And Customise Workouts For Clients With Orthopaedic Issues
  • How to Personal Train the Neck
  • How To Explain HIT To New Clients
  • How To Get Great Client Results With MedX Machines
  • Personal Training Communication Skills And Habits To Drive More Sales, Referrals, And Retention
  • How To Use Advanced Training Techniques
  • Why You Should Push Clients To Muscular Failure
  • How To Instruct And Overcome Objections To Strength Training For the Lower Back
  • How to Implement Manual Resistance Exercise
Jack Dresnick

"My goal is to become a great trainer. the information in the membership on exercise instructions and marketing (ultimately this boils down to effectively articulating HIT -- which I find myself attempting with clients in myriad ways), is all solid gold.  

It's magical how you've gathered so many expert voices in a single hub.”  

Jack Dresnick, Co-Owner, Express Strength

The membership is easy-to-use on any device, so you can access the community, private coaching with Lawrence, and all the material (MP3s and PDFs) through your phone.

Membership on iphone

Connect with 60+ high-performing HIT entrepreneurs

You get access to over 60 HIT entrepreneurs around the world.

You can ask questions, get feedback, and find out what’s working for them now. And use their hard-won knowledge to shortcut your success even more. 

Many of our members earn a healthy 6-figures in their business. Several have even passed the $1,000,000/year mark. 

Together, they represent a variety of HIT businesses from non-studio operators to 100+ studio locations.

Business types include traditional MedX/Nautilus based HIT Studios, Smart Gyms (ARX, Phoenix, Vasper, CAR.O.L), Franchisors, and Startups (basic equipment and mobile/big box HIT personal trainers).

Kieser Training
Rick Staddon

"The community forum is my favourite feature. The opportunity for members to post questions and comments and receive feedback from many others, all in one place."

Rick Staddon, Owner, Vitality Personal Training, Inc

Amanda Lopez

"I love being able to share ideas, knowledge and approaches with other trainers that are focused on the HIT approach to strength and conditioning. Interacting with like minded folks in the health and wellness field is refreshing, especially with how much of the "popular approaches" to conditioning are not as inclusive for all health and strength levels as HIT is.”

Amanda Lopez, EverStrongSF

Leverage the expertise of members like:

Luke Carlson

Luke Carlson

CEO & Founder, Discover Strength

Dr Doug McGuff

Dr Doug McGuff

ER Physician, Owner, Ultimate Exercise, and co-author of Body By Science

Skyler Tanner

Skyler Tanner

Exercise Physiologist and Owner, Smart Strength, Austin

Dr James Fisher

James Fisher PhD

Leading exercise scientist focused primarily on resistance training

Owen Dockham

Owen Dockham

CEO, Live Oak Strength and Co-Founder, EverstrongSF

Blair Wilson

Blair Wilson

Owner, MedX Precision Fitness

Simon Shawcross

Simon Shawcross

High-Intensity Trainer and Owner, HITuni.com

Jeff Tomaszewski

Jeff Tomaszewski

Owner, MaxStrength Fitness

Access Live Monthly Q&As with Experts

Each month we conduct a live Q&A. You can attend and ask questions live with successful HIT business owners, executives, and exercise scientists. We record every Q&A for future reference. When you join, you can go back through the prior recordings (15 and counting) which will be instantly available to you.  

This is an incredibly opportunity to ask successful HIT business operators how to overcome any challenge in your business.  

And you will be able to ask the greatest exercise minds (that understand HIT) how to find solutions to every personal training challenge.

Access to these individuals would otherwise cost you thousands of dollars in online consultations and events.  

BONUS – If you prefer to read than listen, we have fully transcribed all content. Enjoy your training in word-for-word transcribed PDFs. Otherwise, we have created MP3 audio downloadable content so can get training on the go.  

We don’t make you wait for a weekly email with training videos. Inside the forum, you’ll have instant access to all the audio files, PDFs, periodically updated, neatly organized in one place!

Live Monthly Expert Q&As

Private Coaching with Lawrence

You will get a personalized service from Lawrence Neal in your own private members area.  

Here is how the coaching works:  

You start a private coaching discussion thread in our private forum. Only you and Lawrence can see this discussion.

Lawrence will help answer your most pressing questions, keep you accountable, and help you get results fast.

Together you can plan your business, grow it profitably and in private.

Private coaching with Lawrence
Joel Yakowitz

"My favourite features are the 1-on-1 support from Lawrence and the business systems information."

Joel Yakowitz, Owner, Body Science/Dexafit Seattle

Robin Wright

"YOU are amazing!!!! You energy is intoxicating. I sincerely appreciate all you have to offer. You are an amazing resource. The investment you provide is so personal. Thank you for all you have done."  

Robin Wright, Personal Trainer, Main Street Fitness

Wayne Thacker

"Lawrence has helped connect me to the best people in this business. Having HIT Business Membership is so valuable and I look forward to working with Lawrence for years to come. My journey is just beginning. Lawrence, thank you for everything, you don't even know what you've done for me!"

Wayne Thacker, Owner, Quick Fit Indiana

ARX interview

Here's a summary of everything you get...

  • Immediate access to 98 (and counting) HIT Business Blueprints (MP3s and PDFs) - Value: $9,702
  • Immediate access to HIT Business and Personal Training Resources (templates, checklists, etc) - Value: $2,970
  • Live monthly Q&As (15 and counting) with HIT entrepreneurs and exercise scientists - Value: $4,500/year
  • Instant, private access to a community of 60+ high-performing HIT entrepreneurs and trainers - Value: $1,164/year
  • One-on-one coaching from Lawrence Neal via private forum thread - Value: $2,400/year
  • Access to the best products and services available to help you grow your business
  • Invitations to HIT events and virtual meetups

Total Value: $20,736/year

Join today for $79 USD/Month

Join
John Zarbock

"Lawrence and the HIT Business Membership are incredible. I learn so much from the blogs posts, podcasts, and recommended reading sources. It is the best continuing education money I spend hands down. Lawrence is always quick to respond to my questions and comments and he genuinely cares about my growth and success. It is so great to have someone in the HIT community that brings us all together. His programs are so worth it!"  

John Zarbock, Owner, FREEDOM FITNESS

Our Guarantee

100% Money Back Guarantee

Lawrence will personally help you get a result in 4-weeks or your money back.

It will cost you nothing if you’re not happy.

Just email [email protected] at any point during your first 4-weeks, and we will refund your investment.

Now it's time to make a choice...

Look, you’ve seen how you can build a very profitable high intensity training business by joining HIT Business Membership.

You saw how members are leveraging the resources and community to make huge progress.

I’ve shown you the enormous value you receive when you join and given you a performance guarantee so you have literally nothing to lose.

Now it’s time for a decision.

The way I see it you have three options:

Option #1: Do absolutely nothing

Stay exactly where you are right now. If you’re not concerned with the radically new economic environment and potential consequences, then maybe you don’t need my solution.

But if you’d like to ensure that you are prepared and have a winning strategy, that leaves you with two other options…

Option #2: Do it yourself

You can try to adapt your business using your own experience and expertise or consume books, videos and resources from the general fitness business library to adapt.

This will cost you thousands of hours, but you might be able to pull it off.

Option #3: Let me do the heavy lifting for you

I’ll give you instant access to the proven blueprints tailored to your HIT business.

I’ll coach you personally and point you to the solutions you need to solve your biggest challenge so you don’t waste time consuming content you don’t need right now.

You can ask questions in the community and get feedback from experts who have been in your position and have the solution to your exact problem.

This is a fun, productive, and low stress way to grow and improve your business.

Of these three options, ask yourself…

What’s going to be easier for you?

You see, there are two types of people in this world…

Those who only dream about achieving their financial goals without ever taking any action to make it happen and those who are ready to take action when the opportunity presents itself.

Most people in our industry will tell you they want financial freedom, but we both know very few actually make it happen.

It’s a natural law of financial wealth. The classic tale of the wilful and the wishful. Most people will keep dreaming.

While the few who are actually serious about their financial future will take action.

Since you’ve read this entire page, I think you’re one of the few special ones…

If I’m right and you’re still with me….

I’m ready to help you achieve financial freedom running a business you love.

Click below to get started...

The HIT Business Membership has helped many people start and grow their HIT business:

Ed Collins from Simply Strong

"By listening to the podcasts from other studio owners/operators experiences building their business and brand, I have picked up real "pearls" that have had an impact on my thinking and specific business practices that have been of tremendous value to me personally and helped our business grow and thrive. Thank you Lawrence for High Intensity Business."

Ed Collins, Owner, SIMPLY STRONG

Matthew Carstens

"When I first started listening to High Intensity Business, it almost felt like I was hosting the show, because almost every question Lawrence asked was exactly what I wanted to know. Lawrence's passion for entrepreneurship and health have helped me launch my own High Intensity Training business, as well as get me into the best shape of my life.”  

Matt Carstens, Owner, Efficient Fitness

Luke Carlson

"Listening to the High Intensity Business regularly over the last few years has allowed me to simultaneous learn from, feel connected to, and be challenged by a wide variety of resistance training thought leaders. Lawrence has connected me to a community that both challenges my current thinking and continually fuels my passion for all things HIT."

Luke Carlson, Founder and CEO, Discover Strength

Frequently Asked Questions

Q: My next step is to hire and grow. Does your service provide blueprints for already established HIT studios?

A: Yes, the membership provides blue prints (MP3s and PDFs) on how to build a successful team, grow your client base, set up systems and processes, and much more.

Q: Do you have any time proven methods of advertising for HIT ARX workouts?

A: Yes, the membership provides blue prints (MP3s, PDFs, and Video) on how to generate leads with social media ads, events, challenges, and much more.

Q: Do the strategies, blueprints and other material offered work just as well if I were to work out of an existing gym that has some of the recommended machines? Or would this be more geared towards those wanting to open up their own studio?

A: All the strategies, blueprints and materials still apply. Inside HIT Business Membership, You get access to lots of modular blueprints that you can apply as a personal trainer working out of a gym, like generating leads, converting sales, running the workout, retention, referrals, etc.

Q: How long is the term and what currency are you using?

A: The minimum term is one month and the currency is in US Dollars. Members can sign up on a monthly term or get a great saving on an annual term.

Q: What platform do you use for the Live Monthly Q&A and what day is it scheduled?

A: The Q&A experts are typically leading researchers and HIT entrepreneurs, and we do our best to schedule a mutually beneficial time for the attendees and the expert guest. We schedule a day towards the end of every month. All Live Q&As are recorded for future reference and for members who are unable to attend. We use GoToWebinar software to host the Q&A. GoToWebinar are the market leader in webinar software and provide a great user experience.

Q: Just curious to know if you have ascension programmes within membership?

A: Once you become a member, you get instant access to everything. There are no additional fees or ascension programs (upselling of premium programs). We may ocassionally promote relevant offers from our partners (sometimes at a reduced price) that will add value to your HIT business.

Click below and let’s get started today…

Questions? Email Lawrence:

Lawrence will respond to your email personally