There are thousands of fitness business consultants and memberships in the market...
NONE of them understand your business, until now…
Our online membership is the only place with proven HIT business systems, private coaching, and community with top high intensity training business owners and practitioners, including icons like Luke Carlson, Adam Zickerman, Dr Doug McGuff, and many more.
"Being apart of the HIT Business Membership community not only provides you with the information needed to navigate this crazy world, but it also gives you access to your peers who are either dealing with the same questions, or have solved that problem before.
From switching over to auto-pay to mapping out target demographics; the membership, and it's members, have been a valuable resource for my team, and my business successes."
Blair Wilson, Owner, MedX Precision Fitness
“Whether you’re just starting out, or, like me, wanting to take your business to the next level, HIT Business Membership provides you with everything you’ll need. From SOP templates, interviews with folks who’ve been there and done that, and discussion forums with your peers. This is your one stop shop for everything you’ll need moving forward. It’s helped my business immensely, and I can guarantee it will help yours.”
Craig Hubert, Owner, Get H.I.T. Montreal, Canada
HIT Business Member and Discover Strength Founder, Luke Carlson, consistently hears the the same theme from colleagues in the industry:
"I love what I do, but you just can't make much money with a HIT studio."
You probably don't realise the true revenue potential of your studio.
Most owners assume that $150,000 to $300,000 in annual revenue is the upper limit.
Actually, HIT businesses are setup to make more money than virtually any model in the fitness industry.
Luke said that:
"Personal strength training combined with high revenue per unit of time combined with relatively low capital requirements, offers an incredible value proposition, and is producing businesses with higher revenue per square foot than the vast majority fitness business models."
In reality, a 1,500 to 2,200 square foot high intensity training studio should easily generate $800,000 to $1,200,000 in sales.
Even smaller studios should generate more than $500,000.
Discover Strength generate over $4,000,000 in annual revenue and the only place they share their secrets is inside HIT Business Membership.
These figures don't even account for the recent rapid growth of virtual personal training.
This presents a huge opportunity for you, since you can now offer premium personal training to anyone, anywhere.
You're no longer limited to your local area, and if desired, you can grow a whole new profit centre with very low overhead.
Whether you're interested in doing virtual or just studio-based training, you are in a strong position to thrive in the new economy.
Now, you can build a profitable business with a motivated team to help your clients achieve their health goals while you enjoy financial freedom and low stress, knowing you are making a huge difference to people's lives.
Dr. Bryce Lee is a physical therapist and high intensity strength training enthusiast who long had the desire to start his own studio.
But without the right mentorship and practical business know-how, he was dragging his feet on his dream. From client acquisition, to pricing, process optimization, he just didn't know who to listen to when getting started!
That changed when he discovered HIT Business Membership.
Through the online content, he was exposed to the best minds in our niche industry and experts with invaluable insights for HIT businesses.
He got clear solutions to many of the problems he was facing and learned how to correctly value his services and develop methods to get new clients.
Bryce told me that now things are happening fast and he continues to rely on HIT Business Membership to grow and sustain his business.
"Thanks to the knowledge Lawrence has assembled, I started my studio and I'm so glad I did! When a peer is ready to start their own business, I send them to Lawrence's work without hesitation. My own business wouldn't be what it is without him!"
Bryce Lee, Owner, StrengthSpace
Owen wanted financial freedom and to work for himself without a boss.
When he discovered SuperSlow and the principles of evidence-based strength training, he knew he found a way to feel comfortable in the fitness industry.
He was never a gym rat. He did not come from an athletic background. His biggest goal was to create a like minded community of gym misfits who never felt comfortable in the “gym scene”.
When Owen started his business, he tried some paid advertising and Instagram help from a generic marketing agency, but there was no structure to it. It didn’t work. It cost him thousands of dollars. He never got any objective results.
He wanted to work with someone who understood his business.
When he first joined HIT Business Membership he felt like “ah man. This is another thing I gotta do”.
But then he dived in and realised its bullet pointed and nutrient dense.
The minimum effective dose.
Then he told me "Where else could he go to get business advice that's so damn relevant to him?!"
He didn’t need to translate it from a personal trainer who’s successful doing high volume training or a different approach. He realised this is literally a community of people doing exactly the same thing he’s doing.
He’s been able to learn from their mistakes and find success through mentors.
Owen’s been able to use the client education templates and proven hiring processes to grow his business. He's used the content on lower back strength training to teach trainers how to convey the benefits to clients with confidence.
Before HIT Business Membership, Owen felt like he was at a buffet with way too many options. He just didn’t know what to eat because it all looked so good.
He told me that he would pile his plate up with tons of crap only to return to his table and only be able to eat a little bit of it.
HIT Business Membership has given him a smaller plate with healthier options on how to run his business and take only what’s essential so he can go back and digest all of it.
HIT Business Membership gave Owen a one-stop shop for all his business needs.
As Owen was telling me this over the phone, he was enjoying classical music in his beautiful home office, drinking "hipster-ass" coffee with full fat cream with his cat on his lap.
He’s working on various projects ON his business such as social media posts, a HR manual, and internal systems.
This is all happening whilst his wife and team mates are training over 30 people between his two locations before noon.
Owen said it’s a "cool feeling”, knowing that his dream of helping people get strong is now having a chain effect. And he can leverage that time to work ON is business and not just IN IT all the time.
"In just 10 months after opening, my business partner and I are consistently grossing over $20,000 a month from one location, and continuing to grow each week. All our systems have been upgraded by the knowledge gained from HIT Business Membership."
Owen Dockham, CEO, Live Oak Strength and Co-Founder, EverStrongSF
Your struggle to grow your HIT business is not entirely your fault. The fitness business how to market is BIG. There are thousands of online courses and memberships to help you with your business.
It’s a really confusing world out there.
There’s a lot of charlatans, but there are also those who are well intentioned and can work well. But the problem is that even the good ones are not tailored to high intensity strength training. They don't understand your training protocol, session brevity and low frequency, and how you convey the specific value of HIT to clients.
But being the proactive business owner you are, you’re happy to invest in solutions to help you grow your business. And so you invest in one or two of these programs.
You start off feeling super motivated to learn and implement. But once you realise it wasn't built for you, this soon fizzles out. To make things worse, you forgot you committed to a 12-month contract… You spend the next few weeks trying to get out of this contract, when you know you should be focused on growing your business.
The next online program pops up on your device. You invest again, only to repeat the cycle.
The solutions you’ve tried all suffer the same problem: they don’t understand high intensity training business. They don’t understand your business.
The deluge of generic programs and questionable marketing tactics leaves you confused, overwhelmed, and stressed out.
It's time to put a stop to that.
Our membership is completely tailored to your high intensity training business. We give you business blueprints and systems, community, monthly Q&As, and private coaching bespoke to you.
It's your one-stop shop for all your HIT business needs.
We don’t tie you in to long term contracts. You go month-to-month. You only stay if you’re getting great results.
The fitness industry is a mess.
Ever since Aerobics was popularised in the late 60s, there has been a rapid growth in exercise modalities like Pilates, Yoga, HIIT, etc. As you know, not all modalities are created equal, and most are ineffective, inefficient, or worse, harmful.
We still live in a "move more" culture, where the quantity and duration of exercise is conflated with efficacy. You and I know that supervised high-effort resistance training is more effective and efficient than any other exercise modality.
The problem is that most people don't know that.
Many HIT business owners and practitioners waste way too much energy trying to convince prospects that their preconceived notions around exercise are wrong. The owners preach on how their training philosophy is the best, and lecture on the history of Arthur Jones, Nautilus and MedX machines.
Maybe you have made this mistake too?
We love this stuff, but your prospect doesn't care.
You've been taught to preach the history of HIT when that's that exact opposite of what you should do. Undoing this one thing may have a dramatic impact on your sales and retention.
These common mistakes coupled with a busy and confusing fitness industry make this business very challenging. So It's not entirely your fault.
But I have good news. It doesn't have to be this hard.
Fortunately for you, a large number of HIT business owners have figured out how to position and sell their services very effectively.
They’re using a different approach.
They are focused on the consumer and have found creative ways to introduce them to HIT without ever talking about high intensity training.
Inside our membership, these entrepreneurs reveal all of their secrets. They open up about their specific strategies and tactics in detail so you can implement them successfully in your business for more profit and less stress.
We’ve entered a new world.
The new world presents you with huge opportunity. The market conditions are ripe for the HIT studio owner.
During the lockdown, almost every fitness facility in the US closed. Many will not reopen and most will struggle. They will struggle because they are typically just selling four walls.
They don’t don’t sell expert supervision and most don't have personal relationships with their customers.
But you do.
Moreover, people are craving human connection, coaching and exercise solutions. But they’re afraid and they want to be safe. Not only that but they want to buy from local businesses they trust.
Consumer values have completely flip flopped.
According to the consumer behavioural data, people are buying based on these values: helping others, safety, trust, and local.
The graph below is based on 4,888 survey respondents modelled against a consumer behaviour database of 200-million Americans.
If you're like me, you've been tuning into local radio and media to understand how the crisis was affecting you and your local neighbourhood.
It's no surprise then, that national big media consumption has dropped whilst local media consumption has increased significantly. Similarly, our political trust in local state and local government has increased dramatically.
This focus on local is a common theme in the data. We are seeing a retraction in globalisation as people shift their attention and seek to help their local community.
Just look how political trust has shifted to local below:
Your HIT business is perfectly positioned to take advantage of these new trends. Your service helps others by transforming their health and appearance. You offer the safest exercise protocol on the market.
Your exercise protocol is underpinned by a ton of scientific research and carried out by trusted expert trainers. Your business is focused on serving the local community.
You only do 1-on-1 or small group training, which means low exposure. Your facility is surgically clean. Your clients train briefly, infrequently, and in a sweat-free zone!
You use biomechanically congruent exercise protocols and machines to stimulate the best results in the safest way possible.
Furthermore, real estate costs are falling. So your relatively low studio overhead is even lower!
Due to business pulling advertising spend, Facebook and Google Ad pricing has plummeted. Now you can drive leads into your business for a fraction of the cost.
I could go on but I think you get the picture...
All the conditions are perfect for the HIT studio owner. They are perfect for you. The HIT studio business checks all of the boxes and is designed to thrive in the new economy.
But you might be thinking "but won't everything return to normal soon?"
No, it won't.
A vaccine is a long way off. And once it's tested and ready for public-use, it will take years to vaccinate everyone.
Vaccine or not, consumers are going to suffer from COVID-19 PTSD for a long while. We're not going back to 2019.
We've entering a new economy. Now, you have a huge head start.
99% of businesses aren’t aware of this radical change in consumer behaviour, and have not adjusted their business strategy.
They’re tone death and their business is suffering. But it won’t be long till they catch on and you have more competition.
Now is the time to capitalise on this information and make the right moves in your business. When you join our membership you can take advantage of the HIT community and business resources to help you align with these trends and get great results in your business.
Hi, I’m Lawrence Neal, Founder of High Intensity Business.
In the past six years, we've helped many high intensity training entrepreneurs start and build successful HIT businesses.
Right now, we have 60+ clients within the HIT Business Membership community. Including many top names you probably know.
HIT Business Membership combines the collective experience and expertise from the best in the HIT industry.
We are uniquely qualified to help you grow your business:
Our proven process to get you results fast is really simple.
After you join the community, you’re invited to send Lawrence a direct message to describe your number one biggest goal or challenge.
Lawrence will work with you personally via our private thread in the forum to help you solve that problem as quickly as possible.
You and Lawrence will leverage his experience and expertise, the exclusive business blueprints inside the membership, and the private community to solve your challenge rapidly.
Whether your challenge is to generate more leads, close more sales, improve client retention, or something else, it doesn’t matter.
Everyone in the community has been through your challenges and found the answer. With over 100 resources inside HIT Business Membership, it’s very likely we already have the solution for you.
Once we’ve solved your biggest challenge, we identify the next obstacle on your way to your goals and we repeat the process.
That’s it. It's simple and straight forward.
We just identify the biggest constraint, knock it down, and then move on to the next.
This is the fastest way to grow your business.
"We have found the ultimate, objective resource for growing our fitness business and educating our people! I am so thankful for the work that Lawrence does, and that we have access to some of the most brilliant minds in existence. I HIGHLY recommend this program to anyone interested in learning and growing their business!"
Kyle Recchia, Chief Operating Officer, The Perfect Workout
Get access to:
"The content in here is like stumbling into the Alexandria Library of HIT and HIT Business. HIT Business Membership is akin to having access to a goldmine of valuable knowledge. Not only that, but it is ever expanding because of Lawrence's efforts and the contribution of the members. Just like Florence, Italy was the hotspot of the Renaissance movement, the HIT Business Membership is the Renaissance of HIT Business and Training. To those who hear the call to action from HIT, here is the invitation to be a part of the HIT Renaissance revolution!"
Cass Av, Owner and Trainer of Innate Strength Personal Training
"Owning a personal training business has various challenges that include issues with pricing, scheduling, working with specific clients, etc. Lawrence's podcasts have helped me get focused on what is really essential, and my business continues to benefit from his advice.”
Matt Nairn, Owner, Mint Fitness
"HIT business membership is very beneficial to any HIT trainer wanting to start and/or grow a HIT business! Highly recommend!"
Nathan Cook, Evolution Fitness
HIT Business Membership is the one place we put all of our top information products.
Learn the essentials of growing a high intensity training business, including sales and marketing, client and trainer retention, operations management and systems, personal training, equipment acquisition, building a great team, virtual personal training services and much, much more.
Get a CLEAR action plan in typically less than 1-Hour.
Content contributors include leading high intensity training business owners, executives, and leading exercise scientists including Luke Carlson, Hannah Stael von Holstein, Kyle Recchia, Dr Doug McGuff, James Fisher PhD, and many more.
HIT Business Membership indexes all of the private and public content in one place. And since we have the biggest HIT business library on the web, this means that you can search and find the exact solution you need to help you with your business.
The Traction Series
Whether you're just starting out or fixing an existing business, this is likely the best place to start and where you can leverage the 'Entrepreneur Operating System' from the book 'Traction' to build a solid foundation for your HIT Business. Discover Strength Founder & CEO, Luke Carlson, will show you how to use this proven system to conquer your goals and skyrocket your profitability.
"Every HIT business owner can learn all they need to know to grow their business and improve their services using the HIT business membership. Period!"
Joeri Zwart, Founder Joeri Zwart Personal Training & author of the book 'The Power of Smart Training'
How to Start a HIT Business
If you're just starting out, this is the logical next step after 'The Traction Series' above. Once you have clarified your vision and strategy, you can now execute on the plan and start your dream business!
How To Generate More Leads
This is where you use proven blueprints from HIT industry experts to create a business with a strong lead generation system, which attracts lots of high quality clients to your business.
Richard said the following about the content How to Generate 200 Leads with Event Marketing:
"Lawrence, this is worth my membership x 1,000."
Richard Wolff, Owner, MEDFitness
How To Convert More Sales
This is where you can create the systems from the best in HIT business to help you close >70% of your introductory consultations or workouts.
"Having access to all the high class information and different attitudes and approaches to the high intensity training business is unique on the internet."
Michael Fach, Owner, X90Seconds
How To Retain Clients
This is where you learn how to reactively and proactively retain your clients, which is the key to growing a highly profitable HIT business.
How to Optimize Operations
Improve your operations, efficiency, and productivity to take your business to the next level and increase profitability.
How To Price & Package Services
Price and package your products and services to attracts the best clients, increase buyer frequency, and generate maximum profit for your business.
Bob Tomb said this about the content How To Raise Prices:
"Luke provides such powerful content! So fortunate to have you both leading the charge for improving our businesses!"
Bob Tomb, Owner, Hidden Gym
How To Scale Your Business
Create the systems and processes so that your business can run WITHOUT you and continue to grow, whilst maximising efficiency and customer experience.
How To Build A Great Team
Attract only the highest quality candidates to your business and efficiently select the best fit using proven recruitment processes. This is also where you create compensation plans to keep your best trainers happy and maximise business growth.
"The HIT Business Membership has made a huge difference in my business. The consolidation of resources surrounding educating clients, developing systems, and expanding service offerings has not only helped me dream better about where my business can go but it has also allowed me to make changes to how I do things RIGHT NOW that have positively impacted our bottom line. Highly recommended!"
Skyler Tanner, Owner, Smart Strength
Improve Your Personal Training
Cultivate you and your teams personal training skills by learning how to execute every area of personal training to help your clients stay interested, engaged, and get the best results.
"My goal is to become a great trainer. the information in the membership on exercise instructions and marketing (ultimately this boils down to effectively articulating HIT -- which I find myself attempting with clients in myriad ways), is all solid gold.
It's magical how you've gathered so many expert voices in a single hub.”
Jack Dresnick, Co-Owner, Express Strength
You get access to over 60 HIT entrepreneurs around the world.
You can ask questions, get feedback, and find out what’s working for them now. And use their hard-won knowledge to shortcut your success even more.
Many of our members earn a healthy 6-figures in their business. Several have even passed the $1,000,000/year mark.
Together, they represent a variety of HIT businesses from non-studio operators to 100+ studio locations.
Business types include traditional MedX/Nautilus based HIT Studios, Smart Gyms (ARX, Phoenix, Vasper, CAR.O.L), Franchisors, and Startups (basic equipment and mobile/big box HIT personal trainers).
"The community forum is my favourite feature. The opportunity for members to post questions and comments and receive feedback from many others, all in one place."
Rick Staddon, Owner, Vitality Personal Training, Inc
"I love being able to share ideas, knowledge and approaches with other trainers that are focused on the HIT approach to strength and conditioning. Interacting with like minded folks in the health and wellness field is refreshing, especially with how much of the "popular approaches" to conditioning are not as inclusive for all health and strength levels as HIT is.”
Amanda Lopez, EverStrongSF
CEO & Founder, Discover Strength
Dr Doug McGuff
ER Physician, Owner, Ultimate Exercise, and co-author of Body By Science
Exercise Physiologist and Owner, Smart Strength, Austin
James Fisher PhD
Leading exercise scientist focused primarily on resistance training
CEO, Live Oak Strength and Co-Founder, EverstrongSF
Owner, MedX Precision Fitness
High-Intensity Trainer and Owner, HITuni.com
Owner, MaxStrength Fitness
Each month we conduct a live Q&A. You can attend and ask questions live with successful HIT business owners, executives, and exercise scientists. We record every Q&A for future reference. When you join, you can go back through the prior recordings (15 and counting) which will be instantly available to you.
This is an incredibly opportunity to ask successful HIT business operators how to overcome any challenge in your business.
And you will be able to ask the greatest exercise minds (that understand HIT) how to find solutions to every personal training challenge.
Access to these individuals would otherwise cost you thousands of dollars in online consultations and events.
BONUS – If you prefer to read than listen, we have fully transcribed all content. Enjoy your training in word-for-word transcribed PDFs. Otherwise, we have created MP3 audio downloadable content so can get training on the go.
We don’t make you wait for a weekly email with training videos. Inside the forum, you’ll have instant access to all the audio files, PDFs, periodically updated, neatly organized in one place!
You will get a personalized service from Lawrence Neal in your own private members area.
Here is how the coaching works:
You start a private coaching discussion thread in our private forum. Only you and Lawrence can see this discussion.
Lawrence will help answer your most pressing questions, keep you accountable, and help you get results fast.
Together you can plan your business, grow it profitably and in private.
"My favourite features are the 1-on-1 support from Lawrence and the business systems information."
Joel Yakowitz, Owner, Body Science/Dexafit Seattle
"YOU are amazing!!!! You energy is intoxicating. I sincerely appreciate all you have to offer. You are an amazing resource. The investment you provide is so personal. Thank you for all you have done."
Robin Wright, Personal Trainer, Main Street Fitness
"Lawrence has helped connect me to the best people in this business. Having HIT Business Membership is so valuable and I look forward to working with Lawrence for years to come. My journey is just beginning. Lawrence, thank you for everything, you don't even know what you've done for me!"
Wayne Thacker, Owner, Quick Fit Indiana
Total Value: $20,736/year
"Lawrence and the HIT Business Membership are incredible. I learn so much from the blogs posts, podcasts, and recommended reading sources. It is the best continuing education money I spend hands down. Lawrence is always quick to respond to my questions and comments and he genuinely cares about my growth and success. It is so great to have someone in the HIT community that brings us all together. His programs are so worth it!"
John Zarbock, Owner, FREEDOM FITNESS
Lawrence will personally help you get a result in 4-weeks or your money back.
It will cost you nothing if you’re not happy.
Just email [email protected] at any point during your first 4-weeks, and we will refund your investment.
Look, you’ve seen how you can build a very profitable high intensity training business by joining HIT Business Membership.
You saw how members are leveraging the resources and community to make huge progress.
I’ve shown you the enormous value you receive when you join and given you a performance guarantee so you have literally nothing to lose.
Now it’s time for a decision.
The way I see it you have three options:
Option #1: Do absolutely nothing
Stay exactly where you are right now. If you’re not concerned with the radically new economic environment and potential consequences, then maybe you don’t need my solution.
But if you’d like to ensure that you are prepared and have a winning strategy, that leaves you with two other options…
Option #2: Do it yourself
You can try to adapt your business using your own experience and expertise or consume books, videos and resources from the general fitness business library to adapt.
This will cost you thousands of hours, but you might be able to pull it off.
Option #3: Let me do the heavy lifting for you
I’ll give you instant access to the proven blueprints tailored to your HIT business.
I’ll coach you personally and point you to the solutions you need to solve your biggest challenge so you don’t waste time consuming content you don’t need right now.
You can ask questions in the community and get feedback from experts who have been in your position and have the solution to your exact problem.
This is a fun, productive, and low stress way to grow and improve your business.
Of these three options, ask yourself…
What’s going to be easier for you?
You see, there are two types of people in this world…
Those who only dream about achieving their financial goals without ever taking any action to make it happen and those who are ready to take action when the opportunity presents itself.
Most people in our industry will tell you they want financial freedom, but we both know very few actually make it happen.
It’s a natural law of financial wealth. The classic tale of the wilful and the wishful. Most people will keep dreaming.
While the few who are actually serious about their financial future will take action.
Since you’ve read this entire page, I think you’re one of the few special ones…
If I’m right and you’re still with me….
I’m ready to help you achieve financial freedom running a business you love.
"By listening to the podcasts from other studio owners/operators experiences building their business and brand, I have picked up real "pearls" that have had an impact on my thinking and specific business practices that have been of tremendous value to me personally and helped our business grow and thrive. Thank you Lawrence for High Intensity Business."
Ed Collins, Owner, SIMPLY STRONG
"When I first started listening to High Intensity Business, it almost felt like I was hosting the show, because almost every question Lawrence asked was exactly what I wanted to know. Lawrence's passion for entrepreneurship and health have helped me launch my own High Intensity Training business, as well as get me into the best shape of my life.”
Matt Carstens, Owner, Efficient Fitness
"Listening to the High Intensity Business regularly over the last few years has allowed me to simultaneous learn from, feel connected to, and be challenged by a wide variety of resistance training thought leaders. Lawrence has connected me to a community that both challenges my current thinking and continually fuels my passion for all things HIT."
Luke Carlson, Founder and CEO, Discover Strength
Q: My next step is to hire and grow. Does your service provide blueprints for already established HIT studios?
A: Yes, the membership provides blue prints (MP3s and PDFs) on how to build a successful team, grow your client base, set up systems and processes, and much more.
Q: Do you have any time proven methods of advertising for HIT ARX workouts?
A: Yes, the membership provides blue prints (MP3s, PDFs, and Video) on how to generate leads with social media ads, events, challenges, and much more.
Q: Do the strategies, blueprints and other material offered work just as well if I were to work out of an existing gym that has some of the recommended machines? Or would this be more geared towards those wanting to open up their own studio?
A: All the strategies, blueprints and materials still apply. Inside HIT Business Membership, You get access to lots of modular blueprints that you can apply as a personal trainer working out of a gym, like generating leads, converting sales, running the workout, retention, referrals, etc.
Q: How long is the term and what currency are you using?
A: The minimum term is one month and the currency is in US Dollars. Members can sign up on a monthly term or get a great saving on an annual term.
Q: What platform do you use for the Live Monthly Q&A and what day is it scheduled?
A: The Q&A experts are typically leading researchers and HIT entrepreneurs, and we do our best to schedule a mutually beneficial time for the attendees and the expert guest. We schedule a day towards the end of every month. All Live Q&As are recorded for future reference and for members who are unable to attend. We use GoToWebinar software to host the Q&A. GoToWebinar are the market leader in webinar software and provide a great user experience.
Q: Just curious to know if you have ascension programmes within membership?
A: Once you become a member, you get instant access to everything. There are no additional fees or ascension programs (upselling of premium programs). We may ocassionally promote relevant offers from our partners (sometimes at a reduced price) that will add value to your HIT business.