
If you wanted to average over 100 client workout sessions a week, how would you do it?
One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out of earshot when you listen to this one!).
We go into detail about new client intro sessions, running the actual workout sessions, handling payments and late arrivals, adjusting to different personalities, how he runs his 1-trainer HIT business, and so much more.
If you want to learn from the gold standard of lean HIT strength training businesses, don’t miss this one!
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 00:00 – Episode Intro
- 02:29 – A new client’s intro session: how long, what’s covered, and why
- 04:51 – Client communication — what Doug talks about
- 06:17 – Handling new client questions and objections
- 08:14 – The first workout
- 10:55 – Taking payment — when?
- 11:41 – On exercise variety, retaining clients, and building rapport
- 13:58 – How Doug figured out his optimal session length
- 15:37 – How Doug deals with late clients
- 17:17 – On scheduling, organization, and being flexible
- 18:09 – Doug walks through a client session
- 21:42 – How Doug deals with yappers
- 22:37 – On trainer positioning during client workouts
- 23:50 – Session length considerations
- 26:31 – Doug’s advice for new HIT entrepreneurs
- 27:15 – What an average business day looks like for Doug
- 28:33 – How many client workout sessions per week does Doug Holland do?
- 29:19 – On enjoying the work of being a HIT strength trainer

571 – The Best MedX HIT Machines You Didn’t Know Existed — How MedX Europe Made Something Already Great Even Better (with Luke Carlson)
570 – Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)
568 – A HIT Business Owner’s Guide to Time Blocking: Grow Your Strength Training Business Faster and Get More Free Time Back In Your Life (with Lawrence Neal)
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