What's the Best Workout Session Length for HIT Clients?

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Pete Cerqua

What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?

Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.

His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results and book a FREE, no-obligation business call now!.

If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!

📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua

♣️ Join the Best HIT Business Membership Here

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Show Notes

04:43 – Common business models strength studios tend to use and which one is best?
07:25 – The benefits of a 30-minute session
09:36 – What Optima Strength sessions were like in the beginning (and the pitfall of unintentionally rushing clients)
14:40 – The psychology of trainers who feel guilt (and why you shouldn’t)
15:46 – How trainers should deliver a client session the right way, from start to finish
18:37 – Designing effective and flexible client routines and how to deal with clients who think your sessions are poor value for money (on building your brand properly)
23:02 – The right way to market your strength training program
24:41 – Why did Pete prefer to not take most clients to failure, but still took some clients to failure (and even beyond)?
28:07 – How to think about and decide on client session frequency (how to be flexible, still deliver high-quality workouts, and not lose clients)
34:23 – How to deal with clients who compare your short HIT sessions with conventional, hours-long strength training sessions
38:57 – Avoiding “verbal vomit” as a personal trainer

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.