
Pete Cerqua
Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?
Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.
His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results and join the waitlist here.
In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you, how he’s made himself and the people he’s coached successful, and what to expect on your road to being truly successful as a fitness business owner.
If you love helping people get fitter and stronger while making money at the same time, you’ll want to tune in to this episode!
📈 Get Powerful HIT Business Coaching from Pete — join the waitlist NOW
♣️ Waitlists not your style? Join the HIT Business Membership Here
We mention some of Pete’s previous episodes in this one, so check them out below later:
- 445 – Back to Basics: Pete Cerqua’s Strategies for Revitalizing Veteran HIT Businesses
- 440 – HIT Where It Fits: Transforming Any Space into a HIT Studio with Pete Cerqua
- 438 – The HIT Business Reboot: Personal Branding Essentials with Pete Cerqua
- 427 – The HIT Protocols Pete Cerqua Used to Grow a 7-Figure Personal Training Business
- 421 – The Million Dollar Trainer’s Secret: Pete Cerqua’s Referral Program that Transformed his HIT Business
- 418 – Boost your HIT Enterprise: Navigating Pricing and Packaging with Pete Cerqua
- 416 – The Million Dollar Trainer: Unpacking Pete Cerqua’s Innovative Approach to Fitness
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 02:17 – People are skeptical about Pete Cerqua, it turns out
- 03:18 – Is Pete Cerqua a legitimately successful HIT Business owner?
- 04:13 – Pete’s strength training background and history
- 11:23 – Training with Lou Abato
- 13:02 – Pete and Lou start their own gym
- 14:52 – When High-Intensity Training as a moneymaker clicked for Pete
- 19:27 – Pete starts developing and refining his own HIT philosophy
- 24:41 – Lou and Pete (and Pete’s attitude) rock up to meet Ken Hutchins
- 26:39 – When Pete realized the way he was approaching HIT was wrong (or when Pete and Lou’s Gym was a “Crime Scene”)
- 29:56 – Pete revamps his HIT protocols, launches his own HIT Studio, and sees business boom
- 32:44 – Pete addresses his skeptics and walks you through how he became a 7-figure trainer
- 42:43 – On hiring staff to grow his business (trainer compensation and managing sessions between different trainers)
- 49:15 – Why Pete’s critics are barking up the wrong tree
- 51:24 – Why “It’s not about the money” is wrong
- 56:58 – Pete’s receipts as a successful personal trainer and business builder
- 0:59:39 – “Pete, prove it.” — more receipts
- 1:02:27 – Why personal trainers and HIT studio owners should care about Pete’s story (and why Pete Cerqua’s Coaching Program works better than others)
- 1:08:20 – Pete’s challenge to his critics and skeptics
- 1:09:37 – Why does it seem like Pete just popped out of nowhere and there’s not quite a lot about him on the Internet, relatively speaking?
- 1:20:02 – Why did Pete stop personal training when he did and the way he did? (and why Pete gave his business away instead of selling it)
- 1:30:47 – Pete Cerqua: packages are superior to subscriptions (and the exception to his rule)
- 1:34:01 – Why Lawrence doesn’t talk a lot about Optima Strength
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Pete Cerqua | Facebook | Instagram | YouTube
- Pete’s Exclusive High-Intensity Business Coaching Course
- Pete’s Books:
- High-Intensity Fitness Revolution for Women – Pete Cerqua (Book)
- High-Intensity Fitness Revolution for Men – Pete Cerqua (Book)
- The 90-Second Fitness Solution – Pete Cerqua (Book)
- Pete’s Episodes on HIB:
- 445 – Back to Basics: Pete Cerqua’s Strategies for Revitalizing Veteran HIT Businesses
- 440 – HIT Where It Fits: Transforming Any Space into a HIT Studio with Pete Cerqua
- 438 – The HIT Business Reboot: Personal Branding Essentials with Pete Cerqua
- 427 – The HIT Protocols Pete Cerqua Used to Grow a 7-Figure Personal Training Business
- 421 – The Million Dollar Trainer’s Secret: Pete Cerqua’s Referral Program that Transformed his HIT Business
- 418 – Boost your HIT Enterprise: Navigating Pricing and Packaging with Pete Cerqua
- 416 – The Million Dollar Trainer: Unpacking Pete Cerqua’s Innovative Approach to Fitness
- Dr. Doug McGuff | Official Website | Body by Science (book) | HIB Episodes
- Lou Abato on YouTube
- Dana Carvey
- Mike Mentzer | HIB Episodes
- Dorian Yates | Official Website | HIB Episodes
- Ken Hutchins | Serious Exercise | Books by Ken Hutchins
- Arthur Jones | Nautilus | MedX | HIB Episodes
- Dr. Ellington Darden | Dr. Darden on Amazon | On Google Books
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