If you are visiting this page, you may have been directed here from one of our other sites. We have a firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with any website controlled by High Intensity Business and have created this policy to apply across our various websites and apps.
We hold the privacy of your personal information in the highest regard and this privacy notice provides you with details of how we collect and process your personal data through your use of our sites to enable you to make informed decisions about your personal information.
By providing us with your data, you warrant to us that you are over 13 years of age
When we talk about ‘us’ ‘we’ or ‘our’, we mean High Intensity Business or Corporate Warrior Ltd, 11 Ingleby Road, Ilford, Essex, UK, IG1 4RX and we are the operator of the website from which you accessed this privacy policy and any other websites or apps controlled by High Intensity Business (collectively ‘website’). We are the data controller and we are responsible for your personal data.
When we talk about ‘you’, we mean you as a participant or user of this website or services of this website.
‘Personal information’ is information that directly identifies you, such as your name and email address, or data that could be used, on its own or in combination with other data, to identify you.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by issuing a ticket at support [email protected]
1. Staying Anonymous
You can browse our online services anonymously. However, if you request information, sign up for our communications or podcast or purchase any of our products or services, you will need to identify yourself and at that point we will collect your personal information. If you do not give personal information to us, it will affect our ability to provide you with requested information or to deliver our products or services.
2. Collecting personal information
At all times we aim to only collect the minimum information we need for the services we are providing and to only use the information for the purpose it has been provided. For example, if you sign up to our newsletter, we will collect and use your email address to send our newsletter. As you would expect, the more involved you are with us, the more information about you we will collect.
There are some unusual terms in new legislation that affect how we tell you about the way we manage your personal information. One is letting you know the ‘lawful ground’ for what we do. This just means we are letting you know that there is a provision in the legislation that says it is alright for us to collect or use your information for a purpose that is considered a ‘legitimate interest’ of our business.
The main way we collect information about you is when you give it to us and this can happen in a variety of ways. We may process the following categories of personal information about you:
- Communication data: which includes any communication that you send to us. This might be when you join our mailing list or when you contact us through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. Communication data may also include geographical data if you enable this within our app so that we can send you communications relevant to your geographical location. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interest in replying to communications sent to us, keeping appropriate records and to establish, pursue or defend legal claims.
- Customer Data: which includes data you give to us when you purchase goods and/or services from us including any of our business training programs or events. This will include basic information about you and the information we require for billing purposes such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details (last digits only). We use third party services for processing payments such as PayPal, EWay and Stripe and we do not receive or store your full card payment information. We process this data to supply the goods and/or services you have expressed an interest in or purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into that contract and our legitimate business interest of keeping records for accounting purposes.
- User Data: which includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interest in properly administering our website and our business.
- Technical Data: which includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interest in properly administering our website and our business and to grow our business and to decide our marketing strategy.
- Marketing Data: which includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our online services, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. We may use surveys or contests to request information and you are not required to enter or use these services. Our lawful ground for this processing is our legitimate interest in studying how customers use our products/services, developing our products, growing our business and to decide our marketing strategy.
- We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts, YouTube advertising or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. We may use pixels for retargeting to do this. Our lawful ground for this processing is legitimate interest in growing our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
3. Collecting information from third parties
As discussed above, we collect personal information about you when you give it to us and when it is collected by our website however we may also collect personal information that is given to us or available to us by a third party (for example, information that is on a publicly maintained record or that you have made available on a public platform).
We may automatically collect certain data from you as you use our website by using cookies and similar technologies.
We may receive data from third parties such as analytics providers like Google, advertising networks such as Facebook, information providers such as Google, providers of technical, payment and delivery services, such as data brokers or aggregators. These third parties may be within the EU or outside of the EU.
This information forms part of the personal information described in this policy. We will not intentionally collect personal information that is unintentionally disclosed.
4. Collecting sensitive information
We do not intend to collect sensitive information about you and request you never disclose information about your health, racial or ethnic origin, political opinions, religious beliefs or sexual orientation on our website or any blog or social media account associated with our website or business. If you include your photograph in our online forum please be aware that other forum users may make assumptions about your racial or ethnic background.
5. Children’s privacy
Our services are not designed to be used by minors under the age of 13 and we do not intend to collect information about such minors. We will make reasonable endeavours to delete any details of users under the age of 13 years where a parent or guardian has notified us that any such details have been obtained. By providing us with your data, you warrant to us you are over the age of 13. If you are over 13 but under 18 you may be able to use our services however only with permission and guidance from your parents or guardian and we request that their personal information be used not yours.
6. Testimonials
If you provide us with a testimonial, you give us your consent for the use of your name, likeness and the date of service delivery to be displayed on our website or in our other marketing material, together with the content of the testimonial that you provide. We may edit your testimonial but will only do so where possible without changing the meaning of what you have said. We may store and/or use your testimonial for a period of up to 7 years from the date it is given. We process this information based on your consent which you may withdraw.
7. Marketing Communications
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business). Sometimes we may recommend sharing your information with a third party for their marketing purposes. Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us.
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided for other transactions such as purchases.
8. Social Networking Services and links to other websites
You can connect with us via our social media pages on Facebook, Instagram, YouTube, Twitter and LinkedIn.
We may provide links to other websites or use social networking services to communicate with the public about our work. When you communicate with us using these services we may collect your personal information. The social networking service will also handle your personal information for its own purposes and have their own privacy policies. You should become familiar with the privacy policies of any service you use.
9. How we use Cookies and other identifiers
We use a range of tools provided by third parties including our website host, third party service providers and search engine browsers to collect or view access and traffic information for statistical, reporting and maintenance purposes. Third party providers have their own privacy policies. We also may also use tracking pixels, cookies and session tools to improve your experience when accessing our online services.
The data collected by cookies does not usually identify you but may be combined with other information to identify you. If we identify you using information from cookies, we may use that information to track how you use our online services and send you information more specific to your needs, or to invite you to purchase our services.
The kind of information that can be collected includes:
- device specific information such as mobile network information
- server logs including your IP address, the times you use our services and system activity
- location information including IP address, GPS, and Wi-Fi access points
- local storage availability
We use the information to help to track your use of our online services to improve your user experience and the quality of our services.
10. Use and disclosure of personal information
In summary, as a legitimate business interest, the personal information we collect about you is used:
- to verify your identity
- to enable you to use our services
- to process orders, registrations and enquiries
- to provide you with information about events, products and services that may interest you
- to provide you with personalised service or special opportunities
- to allow you to participate in interactive features of our online services
- to run competitions, prize draws, and promotions (if any)
- to facilitate our internal business operations
- to improve our products or services and in planning new products or services
- to conducting market research surveys
- to monitor compliance with our Terms and Conditions.
With your consent or at your request we may:
- share your contact information with third party organisations who offer products or services that may be of interest to you (if you agree to receive such information)
We never sell, lend or lease your identifiable personal information.
We may also disclose your information to:
- Other companies in our group who provide services to us.
- Third party suppliers we engage to provide services which involve processing data on our behalf, for example IT and system administration services. In this case, we will require them to use that information only for the purpose of providing the services we have requested, and in compliance with the provisions of this privacy policy.
- Payment third parties if there is a dispute over a payment. For example if PayPal contacts us regarding a dispute over a payment, we will provide PayPal with user activity information such as IP address and activity linked to the IP address, billing details on our system etc to allow the payment dispute to be resolved.
- Professional advisers including accountants, lawyers, bankers, auditors and insurers.
- Government bodies that require us to report processing activities.
- Third parties where we are required to in accordance with the law and reserve the right to fully co-operate with any law enforcement authorities or court order requiring or requesting us to disclose the identity or other usage details of any user of our online services, or in accordance with a properly executed court order, or as otherwise required to do so by law.
11. Security and overseas recipients
We are committed to ensuring that your information is secure to industry standards however no system can be 100% secure and, provided we have acted in accordance with this policy, we are not responsible for loss you may suffer should your personal information be unlawfully accessed. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis.
Not all countries have the same level of privacy protection as the country within which you reside. You acknowledge and agree to our processing of personal data across international borders in this way. We will do our best to ensure your data is protected to a similar standard as set out in this policy by using third party providers with similar privacy protections.
We will also take reasonable steps to protect all personal information within our direct control from misuse, interference, loss, unauthorised access, unlawful or accidental destruction, modification or disclosure. To prevent unauthorised access or disclosure we use respected hosting services, firewall and other electronic security procedures and managerial procedures to safeguard and secure the information we collect from you.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
12. Opt-out/ unsubscribe
If we provide you with the opportunity to receive information about products or services from other carefully selected organisations (our business partners) about the products or services they offer, and you elect to do so, you can change your preferences at any time using the unsubscribe function within their emails.
Similarly, our marketing emails/newsletters will also have an unsubscribe option if you would like to opt-out. You can also update your subscription settings if you are a subscriber.
If you continue to receive communications you have unsubscribed from, please contact us by issuing a ticket at support [email protected] and we will remedy the problem.
13. Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for five years after they stop being customers.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
14. Third Party Links
This website may include links to third-party websites, plug-ins, applications and advertisements. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or content. When you leave our website, we encourage you to read the privacy notice of every website you visit.
15. Updates
We regularly review and may update our privacy policy from time to time. The updated provisions will apply from the date they are posted on our website, so we recommend that you re-visit this privacy policy when you use our online services.
16. Accessing and correcting your personal information – Your legal rights
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent (note: some of these rights only attach to individuals located within the EU).
You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please contact us by issuing a ticket at support [email protected]
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. For record keeping purposes, we will record and store all information exchanged during an exercise of your rights under this clause. These records will be stored securely and separate from our main active business systems.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you request to have your information erased (also known as the right to be forgotten), we will, if appropriate, delete your personal information from our active business operating system. Your personal information will however continue to be stored within our backup(s) as we are unable to delete specific items from our backup. It will be deleted at the next scheduled backup deletion. We will keep a log of your request to be forgotten so that, should our backup be used to restore our operating system while your personal information is still stored, your personal information will again be removed from our active system upon restoration.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office in your country. For instance, in the UK contact the Information Commissioner Office at www.ico.org.uk. We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
322 – Mike Petrella – How To Effectively Explain HIT To Your Clients Without Alienating Them
319 – Dr. James Fisher – Best Ways to Utilise the MedX Lumbar Extension, Views on 9 Sets per Muscle per Week, and Training Volume During Fatherhood
315 – Mike Petrella and Michael Perilli – Does STG’s Colorado Experiment Create New Opportunities to Drive Client Results?
Great podcast guys – Ad you really are a very inspirational guy, I’m so grateful that you shared your wisdom and experience with us. I pretty much agree wholeheartedly with everything you said, and you have motivated me to strive to always keep improving..
One thought that struck me as I was listening though: I suddenly realised that Lawrence, Doug, Drew, yourself and others have all done a fantastic job in clarifying our understanding that to stay fit and healthy (both mentally and physically) is not that complicated. I think most of us now agree that the basic minimum requirements are: SSTF of resistance training once per week, 1.6g/Kg of protein, overall calorie balance (or slight excess/ deficit depending on whether trying to gain muscle or lose fat), balanced micro-nutrition/ phyto-nutrition, 7-8 hours of sleep per night and stress-reduction practices (my favourite is 30 minute daily brisk walk whilst practicing mindfulness). We really have no requirement to complicate things above that – as Ad says, we can just continually ‘refine’ the art of implementing these practices. However, whilst I totally respect this perspective, personally I like to stretch myself beyond this – to continually try out new things just to see what benefits they may offer for me: eg experimenting with more frequency/ more reps closer to failure (myo reps/ reverse pyramid training/ higher protein etc) and seeing what benefits I gauge from these experiments versus the incremental cost (eg fatigue/ time/ money etc) and then weighing up if it is worth integrating the experiment into my ongoing daily practices. I just find this approach to life very interesting and rewarding – being in a constant ‘beta’ mindset. Although of course, it is difficult to extrapolate that to other’s lives/ personal circumstances. Lawrence, I get the sense that you feel a little guilty when you follow the same route – as if you are berating yourself for trying to find a ‘magic bullet’. Personally I’m not looking for any magic bullets – but my experience in life has been lots of little improvements integrated into my daily routine over time = one hell of a magic bazooka!
Thanks Rob. I know what you are saying. I would say for me, been there, done that. As I see and feel now I have no real need for feeling better. Does that make sense? There is nothing wrong with getting one”s own experiences and calculate afterward. I never would like to lay down before falling. Same in life I rather die on my feet before begging on my knees.
Regarding finetuning and going for more gains/improvement and the like I will talk (remember me Lawrence) in the next podcast.
Great to listen to for context after my earlier frustration. I agree with a lot of what Ad says, I just find the diet thing a bit extreme.
Thanks Andrew. Ahh come on, don’t get frustated about that. As I said, life is finite….there are much worse things in life happening compared to eat animals with or without some other stuff. Aslong……it doesn’t hurt one and it is eatin because some instances tell the generall public what to eat.
Peace (as long as my meat won’t get taxed more!!)
I guess for me, it’s hard to separate your views with the wider “zero carb” movement. I’ve had a good look around the facebook groups etc and to be honest a lot of the most vocal proponents are nuts, really neurotic, pathologising, extreme cases. Looking at your Instagram there’s a lot of overlap with the fallacious thinking of the “ancestral health” crowd and the food fetishism of the zero carb folk but hearing you speak does help to clarify your views.
Can I ask further, why do you limit your carb intake to less than 30g? In my own “N=1” I have seen a big improvement in my “wellbeing” since recently upping my carb intake from less than 50g per day to 110-150g, surely your body is just making up the deficit via gluconeogenesis?
My carb intake is limited due to my carnivore influenced and well thought menucard.it is what it is and MY wellbeing is top for ME. Gng helps my stable glucoselevel. That is what it’s meant for.
In every group one find nutty people, has nothing to do with what ideas one or the group stands for. These can be true or false or in a state of hinting in such direction. We can have different thoughts and we can count ourselves lucky to be allowed for that. Why do you yourself call others per definition strange or stupid or unable of critical thinking only on the base of not sharing your views??
Mankind would not have survived if they discussed nutrtion instead of eating that fucking animal and once in a while plant stuff.
Meanwhile( i said it before)…… diabetes is on the rise……..lets share coffee and enjoy the fact that we don’t live in state that allows only the haircut of the leader while millions starve…….mostly from limited animal food intake. Peace…..
If you present views far from accepted norms then you have to be prepared to be challenged. Having those views doesn’t make you incorrect but the burden of proof is on you. I find carnivory extremely attractive as a way of eating but I can’t help but be extremely skeptical. Comparing your worldview to say, Dunning’s pseudoscience checklist: https://skeptoid.com/episodes/4037 for example raises multiple red flags. If you find it hard to compare the information that you present then perhaps use another extreme dietary proponent’s views, a vegan or something and see how you could be seen as a mirror image…?
Anyway I don’t want this to descend into unpleasantness, I don’t want Lawrence to boot me off on the site!
WHy would you become unpleasant? I have a thick skin. Lawrence?
Before this turns into an argument, let me get your position straight. You present yourself online as an exercise and nutrition professional? You believe that due to the nature of human evolution that we should model ourself after hunter gatherers, dietaryly; eating mainly meat? But you’re not telling anyone to copy you? I’m not trying to disprove you, I’m just saying that confirmation bias and motivated reasoning play a large part in how we interpret the world.
I’m not a scientist but base my conclusions on the scientific work of others. These conclusions/insights are what I use in helping my cliënts , and regarding nutrition I use a certain range of carbs ,fats and proteins, not all but enough animal based (not just meat). My service is mainly for Metabolic health improvement, so my clients belong to the major part of the population, the ones that don”t eat healthy and have a generall bad lifestyle. I know that my own eating habits will not be accepted by them at first nor don’t they have the mentall and practical abillity to implement it. So , here I use a range or variation of macros to at least get them into a change. That is for the practical aspect, not because I think this is abetter eating habit compared to my own. I do not hid for them how I eat, I make sure as hell they know about it and that it is achieveable for then too. But , we have to take one step after the other.
So , MUST they copy me? No. I live by example, what you see or hear is what you get. In the end it is a free choice, and if they choose to stay at the primary way of eating change they are way better off compared to they former habits.
If you have listen concentrated you heard me telling that I had a certain way of eating before I turned in the direction of today. Well, during that period I was maybe biased or not but did change anyway. So I said goodby to my believes for improving myself, no emotional constrictions.
I’m not sure but I sense a bit that you think I just accepted some nutritional ideas and didn’t think about it further, just felt emotional attracted to it. And that you think that as long as I stay convicted to these thoughts I”m biased. How van one ever hold strong convictions? At some point this becomes just babble, using debate techniques while offering no value for the people that need a lifestyle change. I’m a blue collar worker in the gym…..but know my craft not by magis insights but by thinking and practicing.
So what value do you offer to the world besides argumenting?? Do you hold conviction? Are you afraid of certainty? Are you afraid to use services in the devision of labor society?
I know, you didn’t go public with your thoughts so you don’t have to prove anything here. Well so be it. You can disprove what you want, I got results in the real world and enjoy my life. I hope so do you.
This takes to much time for typing so I leave it with this.
Hey, I think you’re doing great work by the sounds of it. It’s just interesting to see what appear to be textbook cases of folk living in echo chambers. Not just here but on both sides of the spectrum, presented with broadly identical data people can come up with diametrically opposed conclusions based on their “convictions” aka cognitive biases. Personally I’m far from perfect but prefer to hedge my bets and keep a foot in both camps.
Getting into debates or exchanges with people over nutrition / food is just as pointless / meaningless as getting into the same with people when it comes to training . People are very dogmatic about their views on training , nutrition , politics , or whatever it may be and they’ll find ” evidence ” to rationalize what they’re doing . However this evidence is cherry-picked through selection bias and echo chambers as you pointed out . I always try to get to the truth of a thing irregardless of whether i like where it leads or not ! If you say to people that they can eat eggs , bacon , sausages , ribs , steaks and the like until their hearts are content of course it’s going to appeal to them ! Logic / common sense should be the arbiter through which conclusions are arrived at because scientific studies / evidence will and do conclude anything you want !
How do you know YOU didn’t cherry-picked the eveidence? We can keep talking like this in circles. We need to ground our thoiughts/ideas on fundaments / reality. So show that evidence I would say.
I say eat till your full, mainly animal based food, that isn’t only meat and may even include some veggies if one can tolerate them(so do i). And yes I myself am a big eater. But then I most often eat only twice a day.What do you think is illogical of that way?
I’m not trying to tell anyone what and how they should eat . As for showing evidence what’s the point ? I’m not trying to convince anyone of anything as it’s pointless and a complete waste of time ! As for me cherry-picking evidence re-read my previous statement .
Just stay skeptical. If that is how you live, how do you decide to act?? I have no need nor reason nor duty to view something through “a proponents ‘ eyes. I will be challanged in many aspects during life and I guess so will be you. So what. Proof? Evolution and the human degestive tract in this instance tells me how to eat in modern life. What I have read and thought about this WAS the PROOF for me. I have a GUT feeling you will never accept a proof in many aspects. I tell what I do, how I do it and what it does for me. I do not tell someone has to do the same. As I said in the podcast I go on my path and I support everyone on the same path. If the path isn’t for you………go another direction. Do not expect me to proof that the path is the correct one for you. Science is available for everyone, you have to make your own conclusions and act on it. Simple.
I find it very interesting that many HIT advocates will speak of logical and intellect based training and yet when it comes to food / nutrition all that logic / intellect seems to go out the window .
So you can telll very precise what a logic based food intake will be I guess. I”m all in for that information. Tell me my logical mistakes since right now Its hard to know whom are what you mean.
“Tell me my logical mistakes since right now Its hard to know who you mean and what you mean.. ”
That was what I typed as the last sentence of the former comment.
I’m no longer going to get into debates with you nor anyone else on this topic as it’s a waste of time and totally pointless .