How to Start a HIT Fitness Business with Minimal Equipment

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Steve Berthiaume

What’s it like to start a HIT Fitness Business using minimal equipment and grow it successfully to the tune of 50 sessions a week?

TimeSaver Strength founder Steve Berthiaume joins the podcast to talk about how he started his HIT studio with a barebones setup, using a simple, minimalist approach to High-Intensity Training, and the key moves he made that finally unlocked growth and success.

If you want to learn how to build a HIT studio with minimal equipment while maximizing your potential for success, tune in to Steve’s story!

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Show Notes

01:36 – What Steve did before getting into High-Intensity Training and how he got into fitness
06:36 – Steve’s first steps into HIT and the challenges of starting a personal training business
09:33 – Steve’s steps toward success
13:45 – How a partnership with a chiropractor boosted business
21:49 – The point when everything hit critical mass and paid off for Steve (and what you can learn from his experience)
27:52 – What increased Steve’s closing rate?
30:31 – How Steve generates leads and gets HIT clients
37:02 – Regarding email lists and email sequences — on how to make it work well for your fitness business
41:41 – The Housing Association Tactic for getting clients in for intro workouts
42:46 – What does Steve see as being the most effective lead generation tactic for his HIT business?
44:04 – On scaling a business, having multiple locations, and working with your business partners
48:57 – Steve on his minimal studio equipment setup