How to Start Your Own Strength Training Studio from Scratch

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Pete Cerqua

If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own strength studio?

Pete Cerqua returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST.

Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year.

In this episode, we talk about choosing from a variety of locations, how to keep your operating costs low, negotiating good terms, strategies and tactics for maximizing profits, how to deal with the various risks and challenges you might face while starting out, and so much more.

If you’ve ever dreamed of running your own fitness business, you need to tune in to this one!

📈 Get POWERFUL 1-on-1 Business Coaching from Pete with this Exclusive HIB Program — Slots are Limited, so Join the Waitlist NOW

🏛️ Don’t want to wait? Join the HIT Business Membership Here

📩 Download a FREE step-by-step guide on how to build a referral machine

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This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

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💪 Be the Best Personal Trainer You Can Be ➡️ Get HITuni Certified here

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Show Notes

02:33 – Where’s a good location to start a HIT Studio? — key criteria and what to avoid
05:01 – How to approach potential partners – your sales pitch and what NOT to do and say
12:37 – Do you need a business plan? (Spoiler alert: yes)
13:44 – What types of locations should you think about and how can you make these work well for your business?
22:43 – What if you need to upgrade your studio and move it? What do you need to think about and how can you do it?
25:34 – How to “Wow” your clients even if your location doesn’t look so special at first
30:00 – How to start a strength training studio in a mixed-used office building (and why this is amazing if you can pull this off)
34:44 – How to start a fitness business in a 100% commercial building
35:56 – How to reach your ideal clients more effectively with a smart referral program
41:40 – Why Pete doesn’t like group HIT sessions
43:29 – Important things to keep in mind when negotiating and signing a lease (and one Great Tip)
49:11 – Pete’s thoughts on Artificial Intelligence