In 1967, Kieser Training was pioneering – it was one of the first companies to recognise the health benefits of strength training and consistently encouraged the use of machinery to this end. More than 50 years later, Kieser has remained faithful to its concept and is still ahead of the curve. The machines continue to be developed in-house, always on the basis of current medical research to guarantee maximum training effectiveness.
Kieser has 42 owned facilities and 118 franchises worldwide. There are 1,500 people in the Kieser team and over 265,000 clients. Kieser Training is the envy of the high intensity business world.
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Keiser Training websites:
Patrik Meier is the Chief Operating Officer for Kieser Training. Patrik is a mechanical and industrial engineer, and specialised in sales, marketing and branding. Patrik spent time in the Swiss army as an infantry officer and in the health industry in different management and executive positions.
After reversing his back pain with MedX lumbar extension and cervical extension machines, Patrik became very passionate about MedX strength training and was hired as a CEO for a health business operating two medical oriented strength and conditioning facilities in Switzerland. During his time as CEO, Patrik took ownership of one of the facilities and proceeded to grow the business significantly.
Eventually, Patrik met Werner Kieser and decided to join Kieser Training as COO, responsible for operations, branding, marketing, product management, training and education, machine engineering, R&D, and quality management.
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Enjoy the show!
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Click the link below to listen from the exact time stamp on Overcast:
- The history of Kieser Training [2:50]
- What makes Kieser Training different? [13:07]
- The Kieser Training marketing strategy [15:40]
- Kieser Training client care [20:50]
- The Kieser Training business model [26:05]
- How do Kieser Training incorporate medical professionals into their business? [30:50]
- Why are Kieser Training either “loved” or “hated” by the medical community? [33:00]
- The new Kieser Training machine innovations [34:50]
- How might the IB6 be more effective than the MedX Leg Press at stimulating momentary muscular failure? [41:50]
- What is Delphex and why do they NEED it in their value chain? [45:20]
- The Kieser Training franchising strategy [48:45]
- Why did Kieser Training decide to franchise? [51:40]
Selected Links from the Episode
- Nautilus, Inc
- MedX Lumbar Extension
- MedX Cervical Extension
- Pelvic Floor Training
- i-B6 machine
- MedX Leg Press
- Werner Kieser
- Arthur Jones
- Gabriela Kieser
- Dr Doug McGuff (Listen to my episodes with Doug here: Part 1, Part 2, Part 3, Part 4, and Part 5)
Very informative. I cannot find the franchise info, or, better, the differences between the model big” vs “small” Patrik mentioned.
Hi Manlio – thank you. You can find the small vs large model and contact details here https://www.kieser-training.com/en/franchising/business-models/
A. Lester Buck III says
That was a very interesting episode, with lots of fascinating details about machines and history. I also love the idea of selling supervised memberships, so we can use the best machines but receive only the amount of personal attention we want. This sound similar to what Bill Crawford does with his two sided facility.
In following up on the franchise links, it appears that Kieser is only approving new franchises in Germany, Switzerland, and Austria. No mention of Australia (which has it’s own website) or the UK. But wait, Lawrence loves the Kieser facility in London! Yelp says the London Kieser facility has closed. And, of course, I have never heard of Kieser in the U.S. So where is the rest of the story? Is Kieser a great franchise opportunity? Or does it not work even in the heart of London? Inquiring minds want to know.