What's The Difference Between MedX US and MedX Europe?

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Luke Carlson

MedX is already a legendary HIT machine brand, but someone quietly made them better.

Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe’s version of MedX machines — including the ones that you didn’t think existed!

Luke talks about the differences between MedX US and MedX EU, the differences and improvements in build quality and feel, which machines you should get if you’re starting a new HIT strength studio, how to use unique machines to attract (and keep) more clients, and more.

If you’re a HIT equipment nerd, this one’s for you — we will get technical!

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Show Notes

00:24 – How MedX EU’s machines got on Luke Carlson’s radar
02:39 – If you’re buying a lot of machines, THIS is important
03:27 – On German culture
05:39 – Luke’s experience with MedX Europe’s machines
09:08 – The many “little” changes that make MedX EU machines great
17:20 – The machines that MedX US never made (that MedX EU does)
21:18 – Why you might want a “unique” machine in your strength studio
22:40 – Machines that are exclusive to Kieser Training
23:11 – What machines and equipment should a new HIT strength studio start with?
26:16 – Consider using one of these unique MedX EU machines to attract more clients
29:02 – The math on how this can help your fitness business
30:56 – What is the most important yet most overlooked thing that MedX Europe gets right in general?
31:37 – Do Luke Carlson and Eggert Barwich approach practicing excellence in the same way?
35:05 – Which equipment brands past, present, or upcoming might be better than MedX Europe for special needs or specific medical purposes?
38:42 – On resistance curves and cam profiles
39:12 – Should South Asian Strength Studios consider MedX Europe’s machines? How is MedX EU when it comes to after-sales service and spare parts?
40:26 – Is there a meaningful improvement in MedX EU’s material quality?
40:50 – Could Luke tell the difference between other machines and a MedX EU machine while using them with his eyes closed?
41:47 – If Luke could take only one MedX EU machine back to Minneapolis with him, which one would he pick?
42:24 – How to think about HIT machines when choosing which ones to buy
45:18 – What is the most underrated MedX (US) or MedX Europe machine?