
Simon Shawcross
Is High-Intensity Training still the smartest way to build and grow a strength training business today?
HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive.
We talk about what clients are increasingly looking for when it comes to fitness, how AI is changing the way everything – including strength training – works, and what you need to know to not be left behind but to actually ride the wave.
Changes are happening, and there are things you need to know — make sure to check out this episode so you can continue to stand out and scale right.
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Show Notes
- 01:37 – Is interest in HIT still growing?
- 03:46 – How long does it take fitness research to have an effect on the mainstream media?
- 05:36 – The differences between those who strength train and those who don’t
- 08:07 – How big is the HIT industry, really?
- 09:34 – Are some non-HIT fitness brands starting to join the HIT bandwagon?
- 12:53 – How fast is the HIT industry growing? What factors affect it?
- 15:15 – One of the main challenges of many HIT businesses today
- 17:04 – Do you need to hire a “HIT Evangelist” to build a proper HIT studio?
- 19:14 – Where should people go to learn how to become a HIT personal trainer?
- 20:44 – Will AI and robotics destroy the personal training industry?
- 28:22 – How can HIT professionals use AI in a way that’s helpful?
- 32:44 – What does AI actually mean for personal trainers?
- 34:56 – The right mindset and approach toward using AI as a personal trainer
- 39:49 – What is HITuni and how can it help YOU?
- 46:39 – What does the future hold for HITuni?
- 55:46 – On Isometric Strength Testing
- 59:19 – Potential downsides of strength testing
- 1:04:05 – The often underappreciated value of a good personal trainer
- 1:08:56 – On body composition analysis
- 1:17:38 – On quantified self data and differing approaches
People Mentioned & Selected Links from this Episode
- Get 10% Off any HITuni Course Here
- Simon Shawcross | HIB Episodes
- Luke Carlson | Official Website | Discover Strength | Discover Strength Podcast | HIB Episodes
- Dr. Doug McGuff | Official Website | Ultimate Exercise Studio | Body by Science (book) | The Body by Science Q&A Book | HIB Episodes
- Jeff Tomaszewski | MaxStrength Fitness | HIB Episodes
- Werner Kieser | Kieser Training | HIB Episodes
- Dr. Bryce Lee | StrengthSpace | HIB Episodes
- James Brown | Safe Strength | HIB Episode
- Mike Mentzer | Official Website | Heavy Duty College (Mike Mentzer YouTube Channel) | HIB Episodes | Heavy Duty II: Mind and Body (book) | Mike Mentzer: American Odysseus (book)
- Morgan Housel | The Psychology of Money (book) | Same as Ever (book)
- Optima Strength | On Instagram | On Facebook

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568 – A HIT Business Owner’s Guide to Time Blocking: Grow Your Strength Training Business Faster and Get More Free Time Back In Your Life (with Lawrence Neal)
567 – How To Earn Up To 3X More as a HIT Personal Trainer by Doing Virtual Training (with Daniele Schittone)
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