How To Become A High-Earning HIT Personal Trainer

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Anthony “Tony” Sandbothe

What’s it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60?

That’s the story of Sandbothe Strong Founder Anthony “Tony” Sandbothe, and buckle up — he’s going after Million-Dollar Trainer Pete Cerqua’s weekly workout session record!

In this episode, we talk about what he did that made him blow up so quickly after struggling, his approach to HIT workouts that make clients keep coming back even after more than a decade, getting high-quality referrals (like, Nike Executive quality!), what he says you should do when coaching clients, and why you probably need less equipment than you think to be super successful.

If you want a clear path to success that’s very reasonable but also very effective – if you actually walk it – then you’ll want to see what Tony’s journey was like — check it out now!

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Show Notes

01:37 – Tony’s fascinating story (including getting thrown out of a fitness club!)
07:51 – Tony’s training style at the time
09:10 – On being a professional fighter
13:37 – On growing his personal training business
18:36 – Why Tony chose HIT as his training method
21:36 – On John Little dealing with the Mike Mentzer grifters
24:25 – On the training methods his colleagues preferred to use
26:30 – On going from 20 sessions a week to 60
29:43 – Tony on being strict about choosing the right clients
31:20 – How does Tony get so many referrals?
33:27 – “Do what you say you’re going to do”
35:07 – On getting his own strength training space
37:58 – On revenue growth
40:21 – On reaching “peak” revenue during the pandemic
43:37 – Don’t underestimate the power of a proper website!
45:21 – On lead generation
46:11 – On retention rates and session volumes (watch out, Pete!)
47:33 – How Tony’s client workouts go
51:48 – On systems: how Tony stays organized
57:07 – Tony’s client coaching style
1:03:34 – Who or where did Tony learn his coaching style from?
1:05:20 – This attitude makes personal trainers lose clients
1:08:12 – Tony’s HIT workout programming and training tools
1:11:20 – Tony’s in-studio equipment
1:12:17 – On being a HIT trainer who doesn’t like MedX
1:13:34 – On using Olympic/Strongman lifts with HIT Principles
1:17:22 – “There is no dangerous exercise, there is only… a dangerous coach”
1:25:52 – How Tony approaches learning and improving as a personal trainer
1:27:38 – Tony’s advice for people just starting their strength training business