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456 – Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers

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A close-up profile photo of Pete Cerqua in black and white with a black background with the High Intensity Business podcast logo on the top-right and the episode number on the bottom-left.

Pete Cerqua

 

Want to know how High-Intensity Training can take your strength training business to the absolute next level?

If you’ve ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that.

Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.

In fact, his “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — see the results here and book a FREE, no-obligation business call now!.

This is one of our longer episodes, and we really dive into the whys and hows that any strength trainer – whether you do HIT or not – can benefit from, especially if you want to give your clients the best possible training experience — this episode is a must-listen.

📩 Download a FREE step-by-step guide on how to get endless referrals NOW

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This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

Start today ➡ ImagineStrength.com

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💪 Be the Best Personal Trainer You Can Be: Get HITuni Certified here

🚲Get $100 OFF CAROL Bikes (Use Code “HIB”)

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Listen on Apple Podcasts

Show Notes

  • 3:08 – Is it true that HIT trainers earn twice as much as regular trainers? How and why?
  • 5:00 – How would a new HIT trainer work with clients in conventional gyms (or partnering with other businesses or facilities?)
  • 13:15 – Why atmosphere and environment matter — what your HIT studio should look like (and why)
  • 22:58 – How music affects your fitness business (and how to take advantage of it)
  • 27:15 – A musical experiment that went very badly for Pete’s studio
  • 29:36 – What HIT equipment to consider (and why this matters)
  • 40:41 – Why are HIT training sessions more expensive? How do HIT trainers justify their fees?
  • 46:14 – The difference between HIT Strength Trainers and non-HIT Personal Trainers – doing the money math and how it all works out, time-wise
  • 54:28 – How being organized can make you automatic and make your professional life easier (plus, rates and policies)
  • 57:56 – How to be a strict, no-excuses personal trainer without having your clients hate you
  • 1:02:47 – Why Pete thinks earning hundreds per hour as a celebrity trainer is a bad idea (including a nightmare experience)
  • 1:11:51 – What if clients don’t like 30-minute sessions and think, “that’s a bad deal”? (or the right way to look at the service you offer as a HIT trainer)
  • 1:13:19 – How can you deliver exceptional customer service as a high-level HIT trainer?
  • 1:27:26 – Is HIT effective? How to talk to new clients as a HIT trainer — what Pete says to people who are skeptical about HIT (handling the price and efficacy objections)
  • 1:37:33 – Do you need to warm-up when doing High-Intensity Training (HIT)?
  • 1:42:08 – Pete’s ultimate takeaway: why you should seriously think about HIT  as a personal trainer

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.

People Mentioned & Selected Links from the Episode

HIT Machine Brands Mentioned

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