Who is Lawrence Neal? The Story Behind the HIB Podcast

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Lawrence Neal

What’s it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners?

That’s exactly what Lawrence Neal, founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn’t always smooth sailing.

Dave Bess turns the tables on Lawrence and gets him to talk about what it took to get HIB to where it is now: a household name in the HIT industry, one that serves the fitness business owner from start to finish.

If you want to know more about the person behind over 500 episodes throughout more than a decade of interviewing HIT experts, don’t miss this great conversation between Dave and Lawrence!

Grab my free strategy course to scale without burnout here

Join Lawrence, Dave, and other HIT Experts in the HIB Community here

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Show Notes

00:00 – Episode Preview
04:32 – Dave sets the scene: getting into HIT and discovering the HIB podcast
06:30 – Who was Lawrence Neal before HIT and HIB?
10:39 – When and why Lawrence started a podcast (and how it led him to HIT)
13:36 – On leaving a high-paying job to pursue entrepreneurship
17:27 – The early momentum and success of the Corporate Warrior podcast and the challenges Lawrence faced
19:36 – On pushing through personal and business struggles
23:43 – When Corporate Warrior became High Intensity Business
27:28 – When you haven’t figured things out yet, don’t stop trying to figure it out
29:07 – On finding the right focus for HIB (and learning to say “no” more often)
35:35 – Starting Optima Strength (and why Lawrence left)
40:30 – The hardest decision an entrepreneur must make
41:28 – Fear-setting: an immensely useful mental exercise
44:28 – The effects of niching down (and how to think about it)