310 – The Ultimate High Intensity Training Sales Process

Lawrence Neal here, founder of High Intensity Business.

I’ve spoken to a lot of clients, studio owners, and members inside HIT Business Membership, and I noticed that many haven’t yet put much focus on creating a solid sales process, which means their closing percentage is not as high as it could be, and a lot of people slip through the cracks — this is something that can greatly affect overall business revenue. 

In this episode, I cover what steps you need to take to create the ultimate high intensity training sales process, how I implemented it in my own studio (Optima Strength), the proper sales mindset you need to have, and much more.

Access 100+ HIT business blueprints inside HIT Business Membership

 
Download How to Attract Great Personal Trainers PDF

 

• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

---

Show Notes

• 1:06 – Lawrence’s sales background 
• 4:07 – Resources for upgrading knowledge on exercise/HIT 
• 6:11 – Building rapport, facility tour, initial consultation 
• 10:42 – Describing the training method, Facilitating the workout
• 21:10 – The Optima Process 
• 30:37 – Sales mindset

Selected Links from the Episode 

• High Intensity Business
• Discover Strength
• HITuni
• Nautilus Inc. 
• MedX Machines
• Resistance Exercise Conference (REC)
• Entrepreneurial Operating System (EOS®)
• MINDBODY
• The Wolf of Wall Street
• 197 – Bill Crawford – How to Close the Sale
• 182 – Adrian Antigua – How to Automate Your High-Intensity Training Sales Process

People Mentioned

• Luke Carlson | Podcasts
• Dwayne Wimmer | Podcasts
• Bill Crawford | Podcasts
• Adrian Antigua | Podcasts
• Arthur Jones
• Dr. Doug McGuff | Podcasts