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459 – Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua – Part 1

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A close-up profile photo of Pete Cerqua in black and white with a black background with the High Intensity Business podcast logo on the top-right and the episode number (457) on the bottom-left.

Pete Cerqua

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table?

In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest.

Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.

His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua

If you’re looking to maximize your social media presence so you can attract more potential clients for your HIT business, don’t miss this one!

📩 Download a FREE step-by-step guide on how to get endless referrals NOW

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This podcast episode is brought to you by Imagine Strength.

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Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

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Listen on Apple Podcasts

Show Notes

  • 04:38 – 1st Post: Pure Physique — basic suggestions for static post composition, trainer appearance, subject body language, and how this all affects potential clients
  • 08:45 – 2nd Post: Reformed Fitness — on educational posts, and what your posts need to be about if you’re targeting potential clients
  • 19:45 – 3rd Post: Why it matters that your photo composition is thoughtfully considered (and how to look upscale)
  • 23:39 – 4th Post: Pure Strength LA — how to compose posts that build your business, best trainer body language (even when cameras aren’t on)
  • 29:25 – 5th Post: Discover Strength — small, subtle differences that make a great post
  • 32:02 – 6th Post: Fit20 — a perfect social media post (and why this works great for HIT Businesses)

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.

HIT Studios Mentioned in the Episode

People Mentioned & Selected Links from the Episode

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