405 – Melissa Gunn’s High-Intensity Training Journey with Pure Strength LA: A Tale of Passion and Dedication

Melissa Gunn is a certified SuperSlow Specialist, a fitness and nutrition coach, and the Founder/CEO of Pure Strength LA, Inc. She has two decades of experience in the health and fitness industry helping clients regain and rejuvenate their health.  

In this episode, Melissa shares her HIT journey with Pure Strength LA, the key components for business growth, how to educate and train clients with injuries, designing a target market strategy, and much more.  

Learn business growth strategies from successful studio owners 

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Show Notes

• 2:12 – How Melissa got into HIT and Super Slow
• 7:29 – How to educate and train clients with injuries 
• 13:52 – Growing a HIT business in Los Angeles
• 22:58 – Pure Strength LA – services and workout programming
• 30:25 – Pure Strength LA – exercise/strength machines
• 39:20 – Key points about virtual training
• 44:16 – Why workout quality and customer experience matters 
• 54:19 – How to design the business for your target market 
• 58:28 – Exercise protocols used and workout tips 
• 1:05:32 – Advice for HIT entrepreneurs

Selected Links from the Episode

• Pure Strength LA
• Super Slow
• 403 – How to use Paid Google Ads to Generate more HIT Business Leads
• Resistance Exercise Conference (REC)
• The Juvent Health Micro-Impact Platform®
• CAROL Bike | Use Code “HIB” to get $100 off and 6 months free licensing
• Fit3D Body Scan
• Strength Portal
• MedX Machines
• Panatta Gym Equipment
• Atlantis Strength Equipment
• Dynavec Gluteator
• Discover Strength
• Nautilus Inc. 
• Kieser Training

People Mentioned

• Dr. Ellington Darden
• Arthur Jones
• Arnold Schwarzenegger
• Matt McGunagle | Podcasts
• Luke Carlson | Podcasts
• James Fisher, PhD | Podcasts
• Dr. Brad Schoenfeld | Podcasts