Branding and Small Gym Marketing for Fitness Business Owners

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Pete Cerqua

What are some of the biggest mistakes that are holding you back from really growing your fitness business?

Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in mediocrity.

Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year.

If you’re seriously looking to grow your strength training business, this episode is a must-listen!

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📩 Download a FREE step-by-step guide on how to build a referral machine

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Show Notes

02:42 – Pete’s message to fitness business owners: Why HIT businesses struggle, fail, and what you should do about it, especially with the current trends in society
06:46 – KEY FACTOR 1: Point of Contact
11:05 – Why you should be mindful of the effects of how you brand and approach content development on your website on your prospects and clients
17:39 – Pete Cerqua’s Killer Elevator Pitch
21:04 – KEY FACTOR 2: Your Business Email Address
23:14 – KEY FACTOR 3: Your Photos
28:08 – KEY FACTOR 4: Your Appearance
30:46 – KEY FACTOR 5: Your Attitude (and how it affects your client and your ability to successfully close sales)
39:51 – KEY FACTOR 6: Know Your Target Market (and how it should affect your social media content and how you present yourself online)
45:00 – KEY FACTOR 7: Your Approach to Client Communication — how should you talk to prospects and clients about your services and offerings?
51:23 – Why keeping client charts is a HUGE advantage for you (and why it’s a MASSIVE mistake if you don’t)
52:21 – How Pete Cerqua can just walk into a gym, grab everyone’s attention, and generate new business
54:24 – Pete’s approach to adjusting client workouts effectively (and why active listening matters)
54:40 – Pete on training frequency dogma, stupid mistakes trainers make, and training effectively throughout the years
56:23 – KEY FACTOR 8: Your Headshots