339 – John Zarbock and Mike Pullano – How to Combine Obsessive Customer Service and ARX Technology to Build a Thriving Strength Studio

John Zarbock (john @ biofitstl.com) is the owner of BioFit, a smart fitness and biohacking business in St. Louis, Missouri. BioFit delivers evidence-based strength training using ARX technology to help clients achieve optimal health. 

Mike Pullano is the Chief Product Officer at ARXFit, an adaptive resistance exercise technology that integrates software and motorized resistance for clients to have a safe, quantified, and efficient resistance training experience.

Learn about ARX here 

In this episode, John and Mike share their highlights from the Resistance Exercise Conference, the value of focusing on people over profit, how customer service combined with ARX technology drives business growth, and much more. 

Build a thriving strength studio

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Show Notes

• 02:32 – Highlights from REC 2021
• 09:44 – BioFit – workouts and business growth
• 22:03 – The value of focusing on people over profit
• 29:42 – ARX and other business growth drivers
• 40:41 – How ARX helps maximize ROI per square foot
• 47:36 – BioFit’s studio layout
• 50:18 – Why differentiation in business matters

Selected Links from the Episode

• ARXFit
• BioFit
• Resistance Exercise Conference (REC)
• IHRSA Convention 
• HIT Business Membership
• Think Again: The Power of Knowing What You Don’t Know by Adam Grant
• The Perfect Workout 
• Vasper Machines
• CAROL Bike (use Coupon Code HIB to get $250 OFF and 6-months FREE licensing)
• Bulletproof Vibe
• Orangetheory Fitness 
• Aerobics by Dr. Kenneth Cooper
• Deep Fitness: The Mindful, Science-Based Strength-Training Method to Transform Your Well-Being in Just 30 Minutes a Week by Philip Shepherd and Andrei Yakovenko
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Dr. Doug McGuff and John Little 
• Discover Strength 
• Quantify Fitness
• Rogue Equipment
• Catalyst Labs
• Personalized, Adaptive Resistance Training is Superior to Traditional Resistance Exercise -A Randomized, Controlled Trial (Lance Dalleck et.al.)
• 334 – A New Study Showing How ARX and HIT are Superior to Traditional Resistance Training

People Mentioned

• Luke Carlson | Podcasts
• Dr. Brad Schoenfeld | Podcasts 
• Jim Flanagan | Podcasts
• Hannah Stael von Holstein | Podcasts
• Skyler Tanner | Podcasts
• Kristin Rowell | Podcasts 
• Joe Weider
• Dr. Kenneth Cooper
• Josh Jarret | Podcasts 
• Jim Keen | Podcasts