338 – Julian Massler – How to use Effective Content Marketing, Sales Process, and Follow-up to Grow your Strength Training Studio

Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit, a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit’s unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits.   

Learn about the AURUM franchise opportunity. 

In this episode, Julian Massler talks about the importance of personal networking, how to use effective content marketing, their sales process to maximize conversions, follow-up strategies, and much more. 

Get effective marketing tactics to grow your strength studio business

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Show Notes

• 0:48 – Aurum Fit – business model, goals, updates
• 18:50 – Personal networking, content marketing, paid marketing   
• 24:51 – Content creation and scheduling
• 29:21 – Benefits of joining BNI
• 37:57 – Content marketing statistics and results
• 42:06 – Sales process to maximize conversions 
• 56:17 – Tips for effective sales conversations 
• 1:03:02 – Follow-up strategies
• 1:26:12 – How to handle cancellations

Selected Links from the Episode

• Aurum Fit 
• ARXFit
• 288 – Julian Massler – How to Find and Market to your Perfect Client
• Aerobics by Dr. Kenneth Cooper
• StrengthSpace
• HITuni
• Business Network International (BNI)
• Franchise Expo
• MedX Machines
• Jehovah’s Witnesses 
• Swisspreneur EP #169 – Julian Massler: Train Like An Astronaut

People Mentioned

• Mike Pullano | Podcasts 
• Dr. Bryce Lee | Podcasts
• Simon Shawcross | Podcasts
• Luke Carlson | Podcasts