Listen to my podcast with Luke Carlson (Founder and CEO, Discover Strength) and Mike Petrella (Owner, STG Strength and Power) on how to prepare for Coronavirus, improve your mindset, and build a robust business for the future:
- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
I’ve been talking to HIT business owners and observing what our colleagues have been doing to mitigate the impact on business and keep people safe.
Below are just my thoughts about how we can improve the situation, but please follow directives from WHO, CDC and your local health agencies. Then, based on these directives, formulate your own policies/procedures for your studios.
What to do:
- HIT is the most potent exercise we can do to improve our health and build a robust immune system (along side a healthy diet and good sleep). Highlight this key fact in your client messaging to describe why they should continue to train during this challenging time (unless they have the virus or are sick, obviously).
- HIT is generally 1-on-1 private or small group training. By training with you, clients are avoiding big groups in big box gyms. A small private environment is going to reduce the risk of infection and make it possible and much easier to keep equipment and surfaces clean. This unfortunate event could be a powerful endorsement for the value of boutique studios.
- Keep your trainers focused on providing high quality workouts and great customer service. A well known HIT studio owner described to me how distracted their trainers were when they introduced a new training app. The app was a big change and distracted the trainers from providing a great experience. As a consequence, said HIT business had a poor quarter for retention, and withdrew the app until further notice. This business owner thinks that COVID-19 could have the same impact, and has made an effort to instil confidence in the trainers and keep them focused on the task at hand. Since that is what clients need during this time.
- Have your trainers clearly state to every client that they are going to wash their own hands, and return to train the client.
- Wipe down every machine after EVERY use (communicate this policy to clients). Consider investing in a highly visible wipe disposal unit at every location.
- Consider installing a hand sanitiser machine at the entrance of your studio and insist clients and staff sanitise their hands when entering and leaving the facility.
- If you find you have less sessions over the next few weeks or months, use this time to reflect, plan, and work ON your business. Perhaps do what Traction calls a Clarity break and focus on one area of your business that you want to improve. In this podcast, Luke Carlson (CEO, Discover Strength) describes how he often uses his clarity break to run through a delegation matrix to learn how he can scale and grow his business.
I thought this video was from London Real’s, Brian Rose, was very inspiring and helpful for getting us in the right mindset:
Here’s some great blogs posts and client comms from our colleagues:
- Strength-Space’s blog post
- Patrick Diver (Strength Clinic) Facebook post
- Discover Strength’s useful Facebook graphic
Lots of our colleagues in HIT are already taking plenty of action to communicate these kinds of messages and much more in creative ways, so please just take a look at what others are doing.
In the event of a total shutdown, you may wish to provide your clients with remote coaching via Skype and/or with workout videos. The following podcasts describe the best tools to use and how to build an effective online coaching program:
- 203 – Gary Knight – How To Become An Online HIT and Nutrition Coach
- 216 – My Online HIT Coaching Session with Gary Knight
- 236 – John Lint – How to Build an Online HIT Business
- 150 – Ali Watts – How To Generate More Online Revenue In Your Fitness Business
- 93 – Pete Sisco: How To Start and Grow a Successful Online HIT Business Now
If you’re struggling with your business and session/client churn, email me to lawrence @ highintensitybusiness.com. I’m going to make myself more available to try help you during this testing time.
HIT Business owners and personal trainers, please post your links below to posts, client comms, that will help our colleagues keep people safe and protect their business.