
Tim Dettmann
What’s the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life?
Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity.
We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept.
If you want to grow a great strength studio and keep your clients fit, strong, and coming back for life, tune in to this one!
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Show Notes
- 01:13 – The important question almost no-one is asking
- 03:48 – The “Flywheel”
- 06:33 – The goal: help people make strength training a long-term habit
- 10:25 – The importance of making adjustments based on the individual
- 18:25 – How your strength studio design can have an effect on retention
- 19:46 – Intensity is not the most important thing — controversial or not?
- 20:51 – On measuring and adjusting intensity for clients
- 22:46 – On maintenance leading to regression
- 26:12 – Is there a training approach that leads to clients training more consistently throughout their life?
- 27:05 – The HIT industry is not very good at helping these types of clients
- 29:53 – Personal Trainers: never forget this
- 31:41 – On helping lower-intensity clients improve
- 35:00 – What would a client-centric strength studio design look like?
- 44:37 – What makes clients train with you for longer?
- 50:12 – How to help your staff have the right mindset and approach to retaining clients
- 53:02 – One change Tim recommends you make right now
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from this Episode
- Tim Dettmann | Official Website | On Instagram | HIB Episodes
- Jim Collins | Official Website | Good to Great (book) | Built to Last (book) | How the Mighty Fall (book)
- Dr James Steele | Steele Research | MacroFactor | On Instagram | On GitHub | HIB Episodes
- Dr. James Fisher | Dr. Fisher on Research Gate | HIB Episodes
- Luke Carlson | Official Website | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
- Pete Cerqua | Million Dollar Trainer Coach | Facebook | Instagram | YouTube | Skool | HIB Episodes
- Werner Kieser | Kieser Training | HIB Episodes
- MedX Europe

574 – Monk-Mode HIT: How Steve McKinney Does 30 Sessions a Day (and How He Stays Happy and Organized)
569 – Doug Holland’s HIT Workouts — How He Runs His 30-Minute Client Sessions from Start to Finish
566 – The Marketing Mindset That Attracted 20,000 New HIT Strength Training Clients — with Tim Dettmann
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