How To Grow Your HIT Strength Studio Without Burning Out

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Andrei Yakovenko

Do you dream of scaling your strength studio without burning out or spending big on ads and marketing?

In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!).

He goes into what sets the top personal trainers apart, why he still leads intro workouts himself, how sharing your own story can win over new clients, and why he wrote his latest book.

If you’re worried about burning out or becoming overwhelmed in your HIT business, then tune in to this one!

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Show Notes

02:17 – The moment Andrei realized HIT would change his life
07:47 – On Deep Fitness, how it’s doing, and his new book
11:14 – On growing his business while not advertising
15:24 – On session volumes and building his systems
18:55 – Why Andrei wrote his new book
22:47 – On personally doing intro workouts
26:22 – What makes a personal trainer successful?
30:58 – The power of telling your story to prospective clients
35:52 – How to deal with the biggest problems for HIT business owners: burnout, fear, and overwhelm
44:05 – What does Andrei’s MedX kit look like across his studios and which versions are the best?
52:18 – On figuring out your brand’s “story”
54:46 – How Andrei figured out his formula for growth
58:32 – How does Andrei approach marketing new locations?